The Mindful Marketer

Buzz: The Power Behind Sustainable Business with Noah Wilson-Rich Exactly two years ago, I was greatly encouraged when I learned how 136 publicly-traded companies signed The Business Roundtable's pledge . They were committing to a broader definition of corporate purpose: to share stakeholders , not just shareholders.  Now this move is viewed as no more than a failed PR ploy and brand leadership st...

You might think that the pandemic is the true cause of many of us focusing on short-term issues and being reactionary. But I have news for you.  For the years I've been advising Chief Marketing Officers and CEOs, this problem has haunted them.  Too much short-term thinking can severely limit your career as well as your best-laid marketing strategies. In this episode, I share the screen with Dorie...

My CMO clients remind me every day that COVID has pushed their leadership agility to its limits. And their best people are at risk of leaving in droves. I understand why. A recent ADP Research Institute study reports that only 14 percent of the 26,000 people surveyed are "highly engaged" at work.   We can quickly recognize a highly engaged person when they approach the job with vigor, enthusiasm,...