The Game with Alex Hormozi

"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event. Welcome to The Game w/Alex Hormozi, hosted by entrepren...

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone...

"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult employees. He emphasizes the importance of casting a big vision for the company and articulating grievances to the employee before citing bad behavior and ultimately letting them go if necessary. Welcome to The Game w/Alex Hormozi, hosted by entrepreneu...

"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pricing and conversion rates in building a strong sales pipeline. He emphasizes the value of earning per click and how it can protect businesses in the long run. Welcome to The Game w/Alex Hormozi, hoste...

"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need for clear offers, deadlines, and instructions, and explains why branding is not as important as measurable results. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author...

"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He covers different types of guarantees and how they can help push potential customers over the edge. He also emphasizes the importance of being confident in your ability to deliver your service or product. Welcome to The Game w/Alex Hormozi, hosted by ent...

"If you spent all that time making that, how hard do you think you'd be able to sell that?" Today, Alex (@AlexHormozi) discusses how serving customers with a high level of execution can lead to success in business and sales. He emphasizes the importance of creating actionable tactics and being truly passionate about one's product or service. Welcome to The Game w/Alex Hormozi, hosted by entreprene...

"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing agencies and sell their services to other struggling gyms. He urges gym owners to focus on their own businesses and caution against working with marketing agencies. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author,...

"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a gym's hypothetical max and the importance of focusing on warm traffic marketing and retention strategies in addition to cold traffic marketing. He emphasizes the power of reducing attrition percentage and offers tips for retaining gym members at a l...

"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the difference between innovation and copying in the fitness industry. He emphasizes the importance of staying ahead of the curve by constantly researching and experimenting with new ideas and strategies, and explain how this has helped them and their clients...

"They are way better, they'll stay longer, they will love you more.” Today, Alex (@AlexHormozi) discusses the importance of having a value ladder in gym ownership and implementing high ticket offers to maximize revenue per square foot. He also shares tips on finding and appealing to clients who are willing to pay for premium services. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, fou...

"How cool would it be to be paid to open your gyms?" Today, Alex (@AlexHormozi) discusses the importance of offering medium and high ticket offers as front-end offers to attract customers and increase revenue. He explains why a low-buried entry offer (LBO) doesn't make sense and breaks down the numbers to demonstrate the benefits of the new approach. Welcome to The Game w/Alex Hormozi, hosted by e...

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Fac...