The Fitz & Franson Show

Spring is coming fast... and for contractors, this market is anything but normal. Some regions are on fire. Others are ice cold. And if you’re using the same sales, marketing, and pricing strategy everywhere , you’re already behind. In this episode of The Fitz & Franson Show , we break down: - How to win in hot vs slow markets - Why capacity and systems matter more than leads - How to use AI t...

Most leaders don’t choose how they lead, they default. And that’s where friction, burnout, and stalled growth begin. In this episode of The Fitz & Franson Show, we break down The Leadership Code.... how to understand your natural leadership style, identify your real strengths, and adapt to what your team actually needs from you. We cover: - Why leadership is a verb, not a title - The 6 most co...

Most businesses don’t fail because they can’t grow... they fail because they grow before they’re ready. In this episode, we sit down with Shaun Hilgart, owner of White Cloud Concrete Coatings, to unpack why getting better before getting bigger is the difference between sustainable growth and constant chaos. Shaun shares unconventional lessons from scaling national operations, building leadership b...

Facebook is “dead”… until you look at the data. 👀 Returning guest Justin Plante from Epic Concrete Coatings (based in Fargo, ND expanding into SD ) is back to break down how lead sources really evolve... and why shutting off legacy channels like Facebook is usually a mistake. We cover: - Why Facebook still matters (even when it’s not the final click) - The 60–90 day rule for testing lead sources...

You're already brainwashing yourself... The question is whether it’s working for you or against you . In this episode of the Fitz & Franson Show , we break down why willpower keeps failing—and how to intentionally reprogram your behavior using behavioral science, emotional leverage, and systems that actually stick. This isn’t hype. It’s learning how to stop fighting your own biology and start...

Comfort feels good. It also quietly kills growth. In this episode of the Fitz & Franson Show , we break down one of the biggest lies in business, leadership, and life: 👉 that comfort is the goal. Everyone wants the outcome... the revenue, the freedom, the confidence, the strong team. Very few are willing to pay the price of admission. That price is discomfort . We unpack: Why growth and comfo...

February doesn’t kill your goals with a bang — it kills them with a whisper. In this bonus episode, we’re giving you the actual playbook to eliminate the “February Ghost” before it takes your momentum: the tactical tools we use ourselves to move from “I want to” → “I am” and from “I should” → “I do.” If the last episode was the diagnosis, this one is the prescription. Here’s what we break down: Th...

January is loud. February is honest. In this episode of the Fitz & Franson Show, Fitz and Franson break down the quiet February failure, the moment most people don’t quit their goals… they just slowly drift back into old habits. This conversation goes deeper than motivation and resolutions. It’s about: - Why feeling “busy” isn’t the same as changing - How comfort becomes the real villain - Why...

Most businesses don’t fail because of lack of effort.        They fail because of lack of clarity . In this episode of the Fitz & Franson Show, we break down why mission, vision, and values aren’t corporate buzzwords... they’re the operating system behind companies that scale without breaking . If you’re trying to grow in 2026, here’s the uncomfortable truth:  👉 You don’t scale time.  👉 You...

Christmas week has a way of quieting the noise... just enough to hear the truth. In this episode, Fitz and Franson reflect on 2025 without hype, resolutions, or pretending it was perfect. They talk honestly about what worked, what didn’t, the lessons that kept showing up, and what they’re deliberately carrying into 2026. This isn’t about doing more.  It’s about paying attention.  Because clarity d...

The Plan Is Built. Now Let’s Execute It. Gut is good — if it’s based on fact. Once you have enough facts, you have a really educated gut. In Episode 6 of the Dealer Growth Series , Fitz & Franson break down what happens after the plan is built — the part most owners skip: monitoring, adjusting, and actually executing . This episode is about replacing guesswork with clarity.  About knowing what...

If you’re still running your business on gut feel, you’re guessing. Fitz & Franson break down the daily/weekly/monthly scorecards that keep marketing and sales aligned.... and how to coach to numbers so performance improves predictably.  Most owners don’t have a sales problem or a marketing problem… they have a measurement problem. In Week 5 of the Elite Growth Accelerator dealer series, Fitz...

Most sales problems aren’t sales problems. They’re leadership problems. In Episode 4 of the Dealer Growth Series , Fitz & Franson walk through how to prepare your sales leadership and sales team for growth before the pressure hits. You’ll learn: The KPIs sales leaders should track daily How accountability actually creates freedom Why close rates drop when financing isn’t adopted How to build a...

In today’s episode, Fitz & Franson bring on Bill Fay , one of the earliest Powrful Media team members and a veteran account manager who’s seen the entire evolution of Facebook and Google ads from 2020 to today.  Bill shares:  • Why competition in home improvement has skyrocketed  • Why creative variety now beats “the one magic ad”  • How to calculate a real marketing budget  • The difference b...

In Episode 3 of the Elite Growth Accelerator, Fitz & Franson break down the two systems that drive predictable, profitable growth: 🔥 Finance Integration • Consumer affordability data  • Why cash-only strategies cost jobs  • The psychology of payments  • Simplifying programs for your sales team 🔥 Marketing Strategy for Profitable Growth • Using historical data to predict the seasons  • How to...

Episode 2 is OUT NOW! Building Your 2026 Roadmap: Reverse Engineering for Success Most owners pick a number and hope.  Smart owners reverse engineer it. In this episode, Fitz & Franson break down how to create a real, predictable roadmap for 2026 by starting with your profit goal and working backwards. Clear, practical, and no-BS—this one sets the tone for your entire year. 🎧 Listen or Watch...

Welcome to Week 1 of Dealer Growth: The 6-Week Plan — the Fitz & Franson series built to help home-improvement and concrete-coatings business owners grow smarter, calmer, and more profitably. In this episode, we break down the real foundation of business growth: planning and budgeting with clarity. Most owners operate on instinct and effort, not on numbers and structure. That works… until it d...

Stop scaring your customers with fees and confusing financing. AJ Wilson breaks it down.  Fitz and Franson sit down with AJ Wilson from Penntek to expose one of the biggest sales killers in home improvement: confusion. From hidden fees to awkward financing conversations to overcomplicated pricing structures, most dealers don’t realize they’re scaring buyers away before the sale even starts. AJ sho...

What does it really take to build a business that outlives you? In this episode, Fitz & Franson sit down with Steve Dodge , owner of Platinum Concrete Coatings in Forest Hill, Maryland , to unpack what he’s learned over two decades of entrepreneurship. Steve started as a painting contractor at 38 years old and turned that leap of faith into a thriving coatings business built on loyalty, learni...

When everything feels like it’s falling apart, leaders have two options — sit in the mess or pick up the shovel. In this episode, Fitz & Franson talk about what it really means to take ownership when things get hard. From burnout and frustration to the mental traps that keep us stuck, this conversation dives deep into mindset, motivation, and the moments that define leadership. You can’t contr...

In this episode, Fitz and Franson break down emotional intelligence in leadership for business owners, sales leaders, and anyone managing people in high-stress environments. From the “Fantasy Football Syndrome” that makes us fake-listen, to why slowing down is the real leadership superpower, this conversation gets raw, funny, and practical. They dig into how to: ✅ Coach your people beyond checkli...

Most people have great ideas about where they want to go — but few have a real plan to get there. In this episode of The Fitz & Franson Show , Matt and Jay break down the truth about goal setting, why most people fail at it, and how to create goals that actually work in real life and business. From coaching sales reps to leading teams, they share practical ways to make your goals repeatable, m...

What separates a winning ad from one that flops? In this episode, Fitz and Franson break down the psychology, strategy, and structure behind ads that actually convert. From understanding the homeowner’s mindset to crafting offers with urgency, clarity, and emotion, they reveal the formula that turns clicks into customers. You’ll learn how to:  • Use the “POWRFUL” ad formula to build high-convertin...

In this episode of the Fitz & Franson Show, we sit down with Liz Berman, General Manager at DiStefano Brothers Concrete Coatings  — a Penntek Concrete Coatings dealer leading the way in Rhode Island, Connecticut, and Southeastern Massachusetts. Liz shares her journey from running a Chamber of Commerce to building one of the fastest-growing concrete coatings divisions on the East Coast. From wo...

💡 Most meetings suck—but they don’t have to. In today’s episode of the Fitz & Franson Show, we break down what makes a meeting actually worth it : clarity, engagement, accountability, and structure that drives momentum instead of draining energy. If your meetings feel like a waste of time, this one’s for you. #Leadership #Teamwork #Productivity #BusinessGrowth #SalesStrategy #MeetingTips #Wor...