Profits on Purpose

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders chase the shelf. Shannon Peffley got there, scaled to 30 employees, and still had to shut the business down. He is blunt about why. Shannon grew up in CPG. His grandparents owned grocery stores, his father still runs a distribut...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders would take the fast route. Meagan Yip deliberately didn't. After roughly four years helping build MeUndies toward $100 million in revenue, she left to build Snaggletooth Pets with no investors and no Amazon. Meagan spent over a...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders say they want to build a brand worthy of being acquired. Spencer Matthews has actually done it. He helped take a DTC supplement brand from zero to $50 million in revenue and a $200 million exit. Spencer was chief of staff at Mic...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders sell and walk away. Jim Umlauf sold 80% of 4Knines, kept 20%, and watched revenue fall roughly 75% under the new owners. Then he came back in to save the business he had built. Jim is the founder of 4Knines, an eight figure eCom...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template AI agents can now run SEO campaigns, manage paid media and produce work that used to take a team months, all in a single day. So why are so many eCommerce and CPG brands still paying agencies the old way? Brandee Johnson, founder and CEO of L...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders chase growth by counting new customers, but this episode makes the case that the metric hides more than it reveals. Arnold Sookram, who has spent over two decades inside customer economics at Starbucks, Xbox, DirecTV, Microsoft,...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most founders go all in on one brand. Joel Gandara went the other way, building a portfolio of 14 e-commerce websites and more than 20 designer menswear brands at once, buying businesses through relationships rather than auctions, and folding...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Retention is often talked about as what happens after someone buys, but John Narducci argues the real story starts much earlier. As former Retention Marketing Manager at hemp and wellness brand Feals, John explains why the promise a brand mak...

How Does Your 3PL Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Steve Harmon, CEO of Spartan Logistics, brings over 30 years of logistics experience to help eCommerce and CPG founders make one of the highest stakes decisions in their business: choosing the right 3PL partner. Steve explains the warning signs...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Jon Gabayzadeh has spent over twenty years building his own CPG brands, most recently Simply Eggless, before stepping into a different kind of role this year: hired CEO of Land Lovers, a company he did not found. In this episode he breaks dow...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template John Henry Behrens spent years writing the deduction policies at KeHE, then had to live inside them once he moved to the brand side. In this episode he explains why your distributor should be understood as a bank rather than a box mover, why...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template For over a decade, today's guest worked inside Procter & Gamble and Reckitt, learning how the biggest names in consumer goods build products that hold their margin at scale. He now runs his own consulting business, helping founders de-ris...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Carla Penn-Kahn is the co-founder and CEO of ProfitPeak, an operating platform that gives eCommerce brands real-time visibility across advertising spend, inventory, and contribution margin. In this episode, Carla shares research conducted alo...

Since a 2018 Supreme Court ruling, online sellers can owe sales tax in any US state where they cross a revenue threshold — even without a physical presence. Most eCommerce founders either don't know their exposure exists or assume they're too small to be a target. In this episode, Nate sits down with Lahari Neelapareddy, CPA and Founder of TaxHero, to break down what's actually happening with sale...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Charles Brun co-founded Izipizi in 2010 with two friends from high school, no capital, and no formal business background. Sixteen years later the brand is in 80 countries, employs 250 people, and is B Corp certified — and Charles is asking th...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Kate Assaraf built dip into a brand sold in 400 to 500 independent stores without spending a cent on advertising, and she's said no to Amazon more than a hundred times. She started with $40,000 and still owns 100% of the business. In this epi...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/free-p... Jerrod Clancy built Kirra Iced Tea without venture capital, without grocery shelf space, and without a marketing budget — and turned a profit doing it. Instead of following the conventional CPG playbook, Jerrod went all in on food service, placing Kirra in restauran...

How Does Your Brand Stack Up? Download our FREE eCommerce Hidden Profit Audit Template here: https://www.futurereadycfo.com/hidden-profit-audit-free-template Most eCommerce founders set a price once and never touch it again. Meanwhile, they're running thousands of ad tests, tweaking landing pages, and obsessing over conversion rate — without ever questioning whether their price is actually right....

Most e-commerce founders accept a painful reality: the money needed to fund inventory has to be repaid long before that inventory generates a dollar of revenue. Ben Tregoe, Managing Partner of Elephant Herd Capital, argues this isn’t just uncomfortable — it’s structurally broken, and it’s the root cause of the debt spirals and cash crunches that derail otherwise healthy brands. In this episode, Be...

Holly Garrard spent nearly 25 years in media and podcasting before deciding to stop telling other brands' stories and build one of her own. The result is Fundae — a purpose-driven footwear brand built on plant-based materials, manufactured in Italy, and designed to prove that sustainable fashion and high style can coexist. In this episode, Holly gets into the financial realities of building with c...

What does it actually look like to build a business where the mission isn't layered on top of the product — it's the entire reason the product exists? Jess Haghani is the Founder and CEO of Lucille Health, a better-for-you nutrition brand built specifically for aging adults, a category that has received almost no meaningful innovation in decades. In this episode, Jess walks us through her journey...

If your inventory lives in one place and your financials live somewhere else, you already know the gap in between is where bad decisions get made. In this episode, Nate sits down with Pierre Goldie, Co-Founder and CGO of Fiskal, to talk about what it actually looks like to close that gap. Pierre breaks down when founders outgrow spreadsheets, how to evaluate and choose an inventory management syst...

Jack Davis and Jacob Tubis, co-founders of Byte'm Brownie Bites, have spent the past year doing something most emerging CPG brands avoid: going bodega to bodega, store to store, building nearly a thousand retail doors in New York City — fully bootstrapped. In this episode, they get candid about the real financial realities of scaling a physical food brand, from the cash drain of retail promotions...

Most e-commerce founders treat bookkeeping as a tax necessity and nothing more — until the day they realise they've built a million-dollar business with no idea whether it's actually profitable. Stephen Brown, Co-Founder and COO of LedgerGurus, has seen this story play out hundreds of times. In this episode, he and Nate dig into what good financial infrastructure actually looks like at different s...

What happens when your gut says yes and every financial data point says run? Meredith Mills-Merritt, Founder and CEO of The Original Southside, found out firsthand when she signed a six-figure Florida Panthers sponsorship just months after brick-and-mortar launch — no CFO, no full-time staff, and a friends-and-family round that had barely closed. In this episode, Meredith walks Nate through the fi...