Posers with Jodi Hendricks

Everyone loves to talk about growth after it happens. The glow-up. The big sales. The “I finally figured it out” moment. But what does it actually look like in the middle of it? This episode is a raw, unfiltered conversation with one of my mastermind clients, —and we’re pulling back the curtain on what really happens when you decide you’re done playing small in your business. Because Elizabeth did...

Most photographers think posing is about angles. Hands here. Chin there. Shift the weight. Smile. But the truth? None of that works if the psychology in the room is off. In this episode, I’m sharing a conversation from my appearance on The Art & Soul Show with Lisa DiGeso, where we dive deep into the thing that actually separates forgettable photographers from the ones clients obsess over. Lea...

Why does one photographer struggle to book a $400 session… while another photographer sells $4,000 shoots without sounding like they’re chasing clients? In this episode, I’m breaking down one of the biggest misconceptions in the photography industry: that pricing is determined by talent, gear, or editing style. It’s not. The real difference lives in perception. After studying luxury brands, behavi...

One year ago, on March 1, 2025, I hit publish on the very first episode of this podcast. I was terrified. I had never been consistent with long-form content. I had never committed to showing up every single week. I had never built something that required that level of accountability to a team and to you. And yet, here we are. One year later, this podcast has landed in the top 10% of all podcasts g...

Recorded straight from Turks and Caicos (yes, with a slightly sunburned forehead and a sunset cruise on deck), this episode of The Posers Podcast brings a very special guest into the studio… Mr. Hendricks himself! For the first time ever, a man enters the Poser space — and not just any man. A fully vetted, feminist, sales-genius husband who has ranked #1 or #2 globally in multiple companies and wh...

Every few months I bring someone on the podcast because I know you’re probably sick of hearing just my voice. And this one? She’s a treat. In this episode, I sit down with the one and only Alex Blake—senior photographer, content queen, and certified social media wizard. I’ve been quietly stalking her work for months (in the least serial-killer way possible), and I needed to get inside her brain. W...

This episode is about a mistake I made after everything went right. I delivered a keynote to a room full of powerful, accomplished women. The energy was high. The conversation landed. I booked shoots on the spot. And then I quietly lost momentum in the days that followed. Not because I lacked confidence. Not because I didn’t know how to sell. But because of how I followed up. In this episode, I un...

Yesterday was day one of the newest round of the Posers Mastermind — and I walked away from that call knowing, without question, that this is exactly the work I’m meant to be doing. I taught brand new material. Nothing recycled. Nothing I’ve ever shared publicly. And when the call ended, my DMs exploded with the same message over and over again: “I’ve never thought about marketing like this.” “My...

In this episode, I’m sharing a very honest look at what real growth has required of me as a business owner, and why staying comfortable has never been the thing that moved me forward. I talk about the reality of investing in education that feels intimidating, the experience of sitting in rooms where I’m still learning the language, and why some of the most valuable lessons I’ve learned have come f...

This isn't IPS, it's her ugly step-sister that shows up for family dinners ready to start some shit. And if you’re running this pricing model, it’s likely costing you far more than simply dealing with a toxic family dinner. In this episode, I’m breaking down a pricing model that’s often labeled “IPS-ish,” “simpler,” or “more client-friendly,” and explaining why it quietly strips away the very thin...

This episode is not a pricing conversation. It is a demand for better education. I am breaking down one of the most widely taught IPS pricing structures in the photography industry, the sliding-scale discount model, and explaining why it is actively undermining photographers while being sold as “luxury” and “value-based.” This model is not misunderstood. It is structurally unsound. And it is being...

We’re kicking off the year by burning the planner, canceling the checklist, and telling the truth about why resolutions fail most people by March. In this episode, I unpack why goals often collapse under pressure, why doing more is rarely the answer, and why so many photographers build beautiful businesses that still quietly suffocate them. We talk about capacity. Nervous systems. The difference b...

Being bold is great, but what does it actually look like in action? Today, we are re-airing a juicy episode from March where we talked about the power of creating your own demand and stepping out of the red ocean of competition into a blue ocean where you’re completely unmatched. Most photographers struggle to stand out because they’re unknowingly blending in—offering the same styles, using the sa...

Before I touch a planner. Before I set a single goal. Before I decide who I’m going to be in 2026… I’m pausing. This episode isn’t about motivation or manifestation. It’s about purging and elimination. I’m closing out 2025 with my biggest revenue year ever — over half a million dollars — and I’m talking about the part no one glamorizes. The pressure of a massive Q4. The mental whiplash that comes...

This episode starts with a dusty studio, a Facebook Marketplace obsession, and a table that required a full-body commitment and questionable parenting choices to acquire. But this isn’t a story about furniture. It’s about what happens when you intentionally design the spaces where decisions are made and money changes hands. Inside this episode, Jodi pulls back the curtain on what she’s been seeing...

This week’s episode opens with a moment I’ve had circled on my mental calendar all season: hitting two hundred and two thousand dollars in my fall schedule. It was one of those “holy shit, look what we did” moments paired with the immediate realization that strategy and psychology—not luck—got us here. From there, we dive into something every photographer needs to understand: the Sunken Cost Falla...

This episode breaks down the moment I realized how much money I’ve been stepping over in my business without even noticing. When you stop operating like a photographer and start operating like a business owner, you begin to see every crack, every leak, and every missed opportunity that was right in front of you. I talk through two major examples from this month that made this painfully clear: How...

If you’re limping into the off-season feeling exhausted, uninspired, and telling yourself you’ll “get back on social when you feel motivated”… this episode is your loving slap. We’re ripping apart the biggest lie you’ve ever been sold as a business owner: that motivation is something you wait for. Spoiler: it’s not coming. Motivation is a scam and discipline is the real CEO. Inside this episode, w...

This episode starts with a dad who nearly broke me as a baby photographer… and ends with a different dad wrapping his arm around me saying, “There’s just something about you.” What happened in between? A transformation, happened... one that I've been living inside of for years. Inside this episode, I dive into: • The surprising reason dads shut down on shoots • The energy photographers feel from m...

Let’s just say it: being affordable isn’t a flex—it’s a trap. In this episode, I’m talking directly to the woman who keeps shrinking herself to be more “accessible,” “likable,” or “sweet”... and is secretly burnt the hell out. You’re underpaid, overbooked, and exhausted—and it’s not your talent that’s the problem. It’s the people-pleasing. We’re diving into how pricing isn’t just about money—it’s...

You can have the prettiest brand, the most emotionally intelligent client experience, the most viral marketing in the world… But if you choke in the sales room? You’re cooked. This episode closes out The $200K Season series with the final lever in the system — the one that actually brings the money in: sales psychology. We’re talking about why photographers keep blue-balling their business by ramp...

When I say your client experience is a lever in your business—I mean it’s the thing that takes you from "pretty pictures" to premium price points and a booked-out calendar. In this episode, I’m pulling back the curtain on the second lever behind my $200K Fall Challenge: the client experience. And not just the woo-woo version. I’m talking about the details, the systems, the delegation, and the ick-...

What do a sold-out Apple launch, a Dior capsule collection, and my fall photo calendar have in common? They don’t wait for people to show up. They train buyers to move fast—and they build real buzz before a single sale is made. In this episode, I’m breaking down how I stopped casually “opening my calendar” and started launching it like a product drop. I’m giving you the mindset shifts and the psyc...

If you've ever wanted to see how a wild income goal actually takes shape behind the scenes, this one's for you. In this episode, I’m sharing the unfiltered truth about my $200,000 fall challenge—how I came up with that number, how I’m reverse engineering every piece of my business to hit it, and why the real block isn’t strategy... it’s belief. Oh, and also… we talk about a serial killer. 😬 This...

This isn’t a strategy breakdown or a sales lesson. This is a love letter—from one photographer’s soft heart to another. I recorded this episode from bed, wrapped in sweats and sand after one of those magical shoots where everything aligns. The light, the energy, the connection... it was one of those rare moments that reminded me why I do what I do. And why how we make people feel is everything. Th...