Making Science

From Overwhelmed to Empowered: A Retail Marketer's Journey into the Agentic Era 30.07.2025 14:02 ↓

What if you could revolutionize your entire marketing operation in just one month? In this special episode of What AI Week, we dive deep into the fictional but incredibly realistic journey of Maria Fernández, a retail marketing manager who went from drowning in spreadsheets to orchestrating AI-powered campaigns that deliver 22% lower acquisition costs and 31% higher customer lifetime value. 📖 Wha...

Unleashing Growth in the Generative Marketing Era 17.06.2025 4:37 ↓

This episode discusses the Generative Marketing Era , emphasizing how Artificial Intelligence (AI) is transforming the marketing landscape. It highlights that AI is no longer merely a supporting tool but a core engine for innovation, personalization, and efficiency. The document outlines how Making Science aligns with this shift through its mission of AI Powered Digital Acceleration, believing tha...

From Insights to Impact: Mastering Audience Strategy in a Data-Rich World 12.05.2025 4:02 ↓

In today’s hyper-connected world, knowing who you’re speaking to—and how —is critical. A robust audience strategy, combined with smart activation tactics, can spell the difference between real marketing impact and missed opportunities. But here’s the twist: AI is no longer just a buzzword—it’s your new strategic partner.

Third Party Cookie Conundrum: Chrome's New Face and What It Means for Digital Marketing 29.04.2025 12:00 ↓

The digital marketing world is constantly evolving, and recent developments in data privacy are reshaping how we approach targeting and measurement. This week, we'll explore the latest news surrounding Google's Privacy Sandbox and the ongoing discussion about third-party cookies. Understanding these changes is crucial for crafting effective, privacy-conscious marketing strategies.

From Data to Dollars: AI for Ads Activation 20.03.2025 21:40 ↓

2025 isn't just another year; it's the AI-powered frontier of marketing. But are you truly ready? The secret lies not in the algorithms, but in the data they crave. In our recent podcast, host Noelle Runo sat down with some of the masterminds behind Making Science and GrowthLoop to dissect the data-driven alchemy shaping 2025. It's not just about AI; it's about the raw, unfilte...

Making Sense of Performance Max 17.02.2025 40:05 ↓

In this episode of Making Sense, we discuss Performance Max and how to get the most out of your campaigns with Google's Performance Max, Demand Gen & Lead Gen Product Lead, Matz Lukmani, and our very own Costanza Ghelfi, now Chief Product Officer at Making Science. 

AI, Cookies, and the Future of Digital: A Talk with Quantcast 21.11.2024 27:14 ↓

In this episode "AI, Cookies, and the Future of Digital: A Talk with Quantcast", we are joined by Konrad Feldman, CEO at Quantcast! Together with our host, Noelle Runo, Head of International Marketing and Communications, we dive into the future of digital advertising in a world without cookies. Konrad shares his expert perspective on the evolving role of AI , the importance of privacy ,...