Making Science

Making Science

Making Science is a global digital acceleration company powered by Artificial Intelligence, with over 1,200 employees and a presence and technological development in 18 markets: the USA, Spain, Mexico, Colombia, Argentina, Brazil, France, Italy, the United Kingdom, Ireland, Portugal, Sweden, Denmark, Norway, Finland, Germany, the Netherlands, and Georgia. As a consulting partner of Local Planet, the world's largest network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Cloud for Marketing, Adtech, and Martech services through office...

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Forfatter

Making Science

Kategori

Business

Podcastens hjemmeside

www.buzzsprout.com

Seneste episode

2. okt. 2026

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Episoder

The formula for a more effective YouTube: Combining YouTube ABCD and Siever 02.10.2026
EPS. 4 - AI: The Workforce Shift 01.10.2026

AI has officially transformed software engineering from traditional manual coding to high-level vision and problem solving. In this episode, we break down how tech hiring is changing - from why Making Science reduced junior developer intake from 60 down to 15, to why "taste" and problem-solving matter more than tool mastery. Dive into the insights from Making Science CEO, Georgia - Temo...

Q4 Is a Stress Test for Your Creative Operation 30.09.2026
OpenAI is testing Sponsored Agents: The Shift from Clicks to Conversations 23.09.2026
From Clicks to Conversations: The New AI-Powered Funnel 08.09.2026
AI Didn't Solve Your Creative Problem. It Hid It. 02.09.2026
Beyond Zero-Click Search: Welcome to the Zero-Click Checkout 25.08.2026
The AI Great Mismatch: 34% of CMOs miss expected AI returns (and how to fix it) 19.08.2026
The AI Moment: Transforming Marketing with Gemini Enterprise 11.08.2026

How is AI shifting the landscape for marketing teams? In this episode of the Making Science podcast, host Nate Burke (VP of Cloud and AI Consulting) sits down with Ty Schiff (Senior Solutions Engineer) to unpack the real-world impact of artificial intelligence in the workplace. Discover how tools like Google’s Gemini Enterprise help organizations strategically automate repetitive workflows, elimin...

Your Brand Now Has Two Customers. One of Them Isn't Human. 05.08.2026
Creative Foundations & Pre-Validated Performance 03.08.2026

Are your digital ads suffering from a "creative tax"—paying for low-quality impressions that nobody remembers? In this episode of the Making Science Podcast, host Noelle Runo (Head of International Marketing Communications) sits down with Matz Lukmani (Product Lead at Google) and Costanza Ghelfi (CPO at Making Science) to break down how to scale high-performance creative without sacrific...

Scaling Gen AI-Powered Creatives 30.07.2026

Are your creative teams feeling the pinch of the "creative crunch"? Today, brands need around 10x more ad assets than they did just two years ago—without sacrificing brand quality or ROI. In this episode, host Noelle Runo (Head of International Marketing Communications at Making Science) is joined by Matz Lukmani (Product Lead at Google) and Julia Beaser (Director of Client Partnerships...

What the 2026 World Cup Taught Us About Modern Marketing 29.07.2026
Search as an Intelligence Engine 28.07.2026

Search is no longer just a list of links—it’s an intelligence engine. In this episode of the  Making Science Podcast , host Noelle Runo (Head of International Marketing & Communications at Making Science) sits down with Matz Lukmani (Product Lead at Google) and Jessica Larholm  (Nordic Digital Director at Making Science) to break down the massive paradigm shift happening in search and digital...

The Super-Empowered Consumer & The Discovery Loop 28.07.2026

In 2026, today’s super-empowered consumer isn't going shopping—they're always shopping.  Join Noelle Runo (Making Science), Matz Lukmani (Google), and Greg Shickle (Making Science) as they break down how AI is reshaping shopper psychology, removing consumer "mental tax", and why brands must adapt to the Discovery Loop . 

H1 Didn't Surprise Us. It Confirmed the Bet 21.07.2026
Making Science Strengthens Its Creative Intelligence with Perfect Fools: Creativity, Technology, and Results Under One Roof 15.07.2026
Cannes Lions 2026 - The Year AI Grew Up 01.07.2026
Integrating AI YouTube Curation to Maximize Media Precision: Introducing Siever 23.06.2026
EPS. 3 - AI: The New Tech Reality 23.06.2026

AI has officially shifted from a futuristic concept to a brutal business reality. In this episode, we break down how organizations are navigating this transition - from moving past the slow, traditional "3-year tech project" to scaling team output with a massive 50% efficiency leap. Dive into the insights from Making Science experts Temo Magradze - CEO, Georgia and Robert - Global Tech O...

Your Next Ad Won't Be in a Feed. It'll be in a Chat 02.06.2026
The only way to win in the age of AI, is with AI 22.05.2026
The 2026 World Cup Has a New Game Plan… and It's Powered by AI 20.05.2026

Six billion viewers. 104 matches. And AI in every single layer. In this episode we break down how the 2026 World Cup became the most technologically advanced tournament yet — from the referee's camera to your TikTok feed — and what marketers should take away before the first whistle blows.

AI takes center stage for global creativity at Cannes Lions 2026 13.05.2026

This podcast explores the 2026 Cannes Lions Festival's central theme: the shift of artificial intelligence from an experimental tool to the foundational infrastructure of the creative industry. It highlights how the festival's new award categories, such as the Creative Brand Lion and the AI Craft subcategory, are designed to recognize the strategic, intentional collaboration between huma...

AI Is Marketing's Stradivarius. But can the violin play itself? 06.05.2026

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