Irish Marketing Podcast

In this special edition of The Irish Marketing Podcast , we bring you highlights from Radio Centre’s Sounding Out 2026 conference at the Mansion House in Dublin, exploring the core theme of profit and trust in audio advertising. Featuring standout moments from world-renowned experts, including Professor Mark Ritson on Profit & Pricing: Why mass marketing works, how price drives corporate profi...

Daryl is joined by Sinéad Byrne, European Marketing Director at Smyths Toys Superstores, and Jen Speirs, Chief Creative Officer at Droga5 Dublin, to discuss the creative strategy behind Smyths Toys’ new European Christmas campaign . Reimagining Smyths’ iconic 300-page catalogue—a cherished holiday tradition for families—as a child's best friend, the team brought to life a larger-than-life characte...

In this weeks ep, Daryl is joined in Tinpot Studios by Michelle Spillane , Managing Director of Online at Paddy Power, following her recognition as the Marketing Institute of Ireland's National Marketing Champion 2027 . With a stellar 30-year career spanning senior marketing leadership roles at RTÉ, Microsoft, Bank of Ireland, Disney, and Paddy Power, Michelle shares invaluable insights into build...

In todays ep, Daryl is joined by broadcaster and tech commentator Jonathan McCrae to discuss Thinky—his new algorithm-free social network built as an antidote to modern digital noise. Together, they explore: Building Thinky: Why Jonathan built an independent, algorithm-free platform with no AI content, video streams, or data tracking. The Decay of Social Media: How mainstream platforms shifted fro...

On todays ep, Daryl is joined by Jesse Newman (Art Director at agency Boys and Girls) and textile artist Eileen McNulty to discuss the story behind Škoda’s installation at Dublin Airport. Together, they discussed how Škoda's "We're All Woven into the Fabric of Ireland" campaign brought a 3m x 1m handsewn tapestry to Dublin Airport's pedestrian skybridge. what it was like managing Creative Collabor...

Daryl is joined in Tinpot Studios by Maev Martin (Editor of Checkout ) and Ruth Lloyd Evans (Senior Business Insights Manager at NIQ) to unpack the Checkout Top 100 Brands for 2026 . Together, they break down Ireland's latest grocery retail trends, brand performance, and shifting consumer habits, including: Why Coca-Cola holds the top spot for the 22nd consecutive year—and where the real movement...

On Episode 53 we examine Ireland's evolving creator economy through 2 distinct viewpoints. IAB Ireland CEO Suzanne McElligott represents the industry perspective, highlighting research where audience trust and authenticity both score 72% and pushing for formal ASAI compliance across campaigns. Full-time creators Éadaoin Fitzmaurice and Kevin Penrose share their real world creator perspective, view...

Daryl is joined in the studio by  Fergal Carroll , co-founder and head brewer of Fierce Mild —Ireland’s first and only dedicated non-alcoholic brewery. Fergle talks about launching their new Lively Lager, the origin of the brand and the R&D and guerrilla marketing required to disrupt a market dominated by multinational giants. To mark our first anniversary, the team at Fierce Mild has kindly o...

In this episode, Daryl sits down with Una Herlihy, co-founder of The Indie List, to explore the massive structural shift towards independent working and freelance talent in the marketing industry. We track the platform's incredible journey from a single LinkedIn post written on a garden hammock and a badly formatted spreadsheet of 30 creatives to a thriving professional ecosystem of over 2,500 fre...

In this episode of the Irish Marketing Podcast, we unpack the "Fox Pack", a collaborative initiative between Orchard Thieves and youth-marketing agency ThinkHouse designed to recruit and empower emerging Gen Z creators. Daryl sits down with Anna Walsh (Senior Brand Manager at Orchard Thieves/Heineken), Dave Byrne (Head of Creative at ThinkHouse), and Fox Pack creator Lara Wey to discuss how creato...

In this ep, Daryl sits down with  Karl Waters from Folk VML . Karl shares his fascinating journey from studying film and television in Galway and sub-editing music magazines in London to returning to Dublin to complete a master's in advertising. He reflects on the independent creative spirit of his early career at The Hive and Brando , before detailing his fifteen-year progression up the ranks at...

In this episode of our summer creative series, Daryl sits down with Kevin Keenan , owner of Cobblestone Brands , who has been described by industry peers as a "proper creative" who can put his hand to absolutely anything. Spanning a 20+ year career, Kevin shares his journey from cutting his teeth at Cawleys and TBWA to founding the agency Guns or Knives. He opens up about the commercial realities...

John Kilkenny, Executive Creative Director at RTÉ since 2020 joins Daryl to share his career journey and the transition from top commercial advertising agencies like Publicis, Boys and Girls, and TBWA to the complexities of the public sector. John discusses how his initial passion for creativity was sparked by the heyday of music videos, crafting cultural touchstones on a budget, why he decided to...

In our latest Creatives Series interview, Daryl sits down with seasoned creative Director Bridget Johnson, as recommended by TU Dublin's Rosie Hand.  Bridget opens up about leaving law behind, what 11 years at Ogilvy truly taught her about brand building, and the single campaign that fundamentally rewired how she thinks about creativity. From filming a woman's real-world recovery from AIDS over 90...

Through the Summer we are spotlighting some of Ireland’s finest creatives - on todays podcast Daryl speaks to Molly Kiely who is an indepedent documentary maker and also part of the team at Ringers Creative The interview with Molly is timely in some ways coming hot on the heels of an interview with Nick Kelly who also works across film and agency creative so it was interesting to get 2 perspective...

In part 2 of our Creative Series interview Nick Kelly traces a remarkable journey from disillusioned musician to pioneering filmmaker, taking in hand-written pre-crowdfunding campaigns, Oscar-shortlisted shorts, high-budget Guinness ads, and casting Michael Fassbender along the way. And then, on a rainy Dublin evening, a spontaneous decision to cycle his guitar to the 3Arena sparked an idea that w...

In the first of our Creative Series, Daryl sits down with acclaimed Irish creative Nick Kelly — filmmaker, musician and award-winning copywriter — to explore his career. We dig into his philosophy on creativity — why the best ideas are accidents you don't understand until years later, why fear kills ideas faster than anything else, and why immunity to rejection is one of his super powers.  And Nic...

In light of the news that Publicis Dublin, Thinkhouse and Heineken picked up a coveted Grand Prix and four bronze lions at Cannes last week, we're replaying part of my interview with Fiona Curtin, Marketing Director at Heineken where she spoke about the campaign in question, The Pub That Refused To Die Presenter – Daryl Moorhouse Sound Engineer – Sean Byrne 🎙️  Recorded, edited and mixed at Tinpot...

In this episode of the Irish Marketing Podcast, Daryl sits down with Caroline Donnellan, Director of Marketing and Brand at Sky Ireland, and Shane Doyle, Head of Strategy Brand and Creative at Core, to pull back the curtain on one of Ireland's most talked-about advertising campaigns. They reveal how Sky's entry into the crowded Irish mobile market led to the 'Expect More' platform, why Roy Keane w...

What does it take to build a PR agency that lasts 25 years? Emma Kelly, founder of Elevate PR, joins Daryl to answer exactly that. Starting out in 2001 with clients like PlayStation and Reebok, Emma has navigated every major shift in the communications landscape — from the internet era to 4G, the influencer gold rush, and the rise of TikTok — while keeping her agency deliberately small, sharp, and...

What does it take to build a creative agency around genuinely hard problems? This week on The Irish Marketing Podcast, Daryl sits down with Miriam Hendrick and Bobby Burns, the principals behind Ringers Creative, for a wide-ranging conversation about agency life, culture, and what it really means to do good work. They dig into the concept of the 'proper problem' — why the brief on the page is rare...

Is your agency feeling the squeeze? Is your website traffic quietly disappearing? You are not imagining it — and you are definitely not alone. In this episode of the Irish Marketing Podcast, we tackle two of the most pressing challenges facing marketers and agency leaders right now. First, Robin Bonn of Co-Definery joins us ahead of his IAPI presentation on June 10th , to share a frank, no-excuses...

What happens when experienced advertising executives get tired of watching small businesses throw money at marketing that simply doesn't work? They build something new.  In this episode, Daryl sits down with the founders of Markgo — a fresh venture brought to life by the team at Hyphen Strategy and seasoned media industry veteran Peter McPartlin. They spoke about how years of working with SMEs rev...

The Irish Marketing Podcast went international this week, broadcasting live from the Podcast Show 2026 at the iconic Business Design Centre in Islington, London — where the biggest names in audio gathered to shape the future of the industry. Jennifer Dollard, Content Director at ACAST, unpacked why video has gone from question mark to core strategy, and why the industry's professionalisation is ac...

How do you seamlessly integrate a fast-paced retail brand into a TV storyline filmed six months in advance? And what exactly does it take to be named "Sales Team of the Year" in a rapidly changing media landscape? In this episode, Daryl speaks to 2 winners from the 2026 Media Awards. First, we unpack Lidl’s groundbreaking and highly authentic product placement campaign on one of Ireland's most bel...