Farmers to Florists

Takeaways Farmers to Florists was selected as a semifinalist in the Minnesota Cup Startup Competition The biggest challenge in local flowers is not growing flowers but solving supply chain inefficiencies Building in public creates stronger businesses, stronger products, and better customer alignment In this behind the scenes episode, Dr. Liz Fiedler Mergen shares the exciting news that Farmers to...

Takeaways Why crop planning is the turning point from hobby flower growing to building a scalable floral business How documenting planting dates and harvest timing creates better business decisions year after year The four ways crop planning helps flower farmers predict, scale, and align production with real demand In this episode of Farmers to Florists, Dr. Liz Fiedler Mergen breaks down the mind...

Use code PODCAST at checkout for 30% off! https://www.farmerstoflorists.com/ Takeaways The difference between farmer pricing and florist pricing comes down to labor, design, and customization. Competing on price leads to undervaluing your work and eventual burnout. Clear communication helps customers understand and respect pricing. Summary of the Episode In this episode of Farmers to Florists , Dr...

Takeaways Tracking actual bloom timing year over year helps flower farmers make better crop planning decisions. Floral recipe building simplifies sourcing, delegation, pricing, and event prep. Better systems and communication tools can save real labor hours in both flower farming and floral design businesses. In this behind-the-scenes episode of Farmers to Florists , Dr. Liz Fiedler Mergen shares...

Takeaways Burnout in flower farming is usually caused by weak systems, not lack of talent or passion. Clear boundaries, communication policies, and workflow structure help growers scale sustainably. Building systems early creates a more reliable, profitable, and healthier floral business. In this episode of Farmers to Florist , Dr. Liz Fiedler Mergen explores one of the most important but overlook...

Takeaways Smooth logistics are often the real reason florists place repeat orders with flower farmers. Clear pickup windows, conditioned stems, and accurate labeling reduce stress and save florists time. Early communication around substitutions builds trust and protects long-term florist relationships. In this episode of Farmers to Florists , Dr. Liz Fiedler Mergen explores why logistics matter ju...

Takeaways Florists buy more confidently when flower farmers offer a consistent weekly inventory rhythm. Predictable flower availability builds trust, repeat buying, and stronger wholesale relationships. Sharing projected and confirmed inventory separately helps florists plan ahead while reducing stress. In this episode of Farmers to Florist , Liz Fiedler Mergen explains why weekly inventory consis...

Takeaways Reaching out to florists works better when flower farmers position themselves as a solution, not as someone asking for a favor. Clear, structured communication helps reduce friction and makes it easier for florists to say yes to local sourcing. Strong wholesale relationships are built through professionalism, consistency, and simple systems. Summary of the episode In this episode of Farm...

Takeaways Use a simple structure for buyer updates: Projected → Confirmed → Delivered to reduce florist uncertainty. Set predictable response time expectations so your boundaries don’t create confusion. Create a consistent weekly ordering rhythm (inventory, deadline, pickup/delivery) to build florist confidence. Give early notice when weather or crop issues arise—florists can pivot only if they’re...

Takeaways Florists plan around event timelines (weeks + Saturdays), not growing seasons—alignment matters. Reliability (consistency, timing, volume) builds trust faster than rare or novel varieties. Clear availability, simple pricing, fast communication, and predictable pickup/delivery make local flowers easier to buy. In Episode 1 of Farmers to Florists , Dr. Liz Fiedler Mergen lays the foundatio...

Takeaways Build a floral business around systems , not hustle, to reduce burnout. Strong crop planning and recipe planning create easier, more reliable local sourcing. Better data and clearer workflows help farmers and florists strengthen wholesale relationships. In the Farmers to Florists trailer, host Dr. Liz Fiedler Mergen introduces a podcast designed to make local flowers easier—from seed to...