Knockout Marketing Directive
Fame-Ready
Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.
Husk at besøge podcastens hjemmeside og støtte skaberen: katrinaowens.com
Forfatter
Knockout Marketing Directive
Kategori
Podcastens hjemmeside
Seneste episode
30. sep. 2026
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Episoder
[KO Travel Diaries] Pulling Punches: Your Personal Brand is NOT Your Personal Life 23.05.2025 12:09
Hot take from a Hawaiian sunbeam: Your personal brand is not your personal life. In this unfiltered (and yes, bikini-clad) Pulling Punches episode, Katrina Owens breaks down a major misconception she sees every day online—people confusing oversharing for strategy. You’ll learn: The clear difference between personal branding and personal sharing Why content about your family, feelings, or fitness r...
[KO Travel Diaries] How Travel Built My Personal Brand (And How It Can Build Yours Too!) 21.05.2025 42:18
Can traveling really grow your personal brand? In this unplugged, Hawaii-recorded episode, Katrina Owens shares the behind-the-scenes of how she built an international personal brand that lets her fly first class, land global PR opportunities, and book speaking gigs across North America—without burning out or being glued to her desk. She’s not selling you a dream. She’s walking you through the str...
Pulling Punches: Introducing the Fame-Ready Entrepreneur Program 16.05.2025 12:51
Want to grow your personal brand using PR — but don’t want to spend thousands on a publicist or agency? This week on Pulling Punches , Katrina Owens officially introduces the Fame-Ready Entrepreneur Program — her 12-month group coaching and PR access membership designed for entrepreneurs who want to become famous for their work . Inside this micro-episode, you’ll learn: ✅ What the Fame-Ready Entr...
Speaking as a Marketing Tactic vs. Keynote Career: What Every Entrepreneur Needs to Know 14.05.2025 39:48
If you've ever dreamed of standing on stage to grow your brand—but you're not sure how to actually start —this episode is for you. In today’s deep-dive, Katrina Owens, personal branding and PR expert, breaks down the real difference between using speaking as a marketing strategy to attract clients vs. building a full-blown career as a keynote speaker . (Spoiler alert: The goals, audience, and con...
Pulling Punches: How I Booked an NYC Speaking Gig Without Sending a Single Pitch 09.05.2025 12:26
In this behind-the-scenes episode of Pullin’ Punches , Katrina Owens shares exactly how she landed her biggest speaking opportunity yet — the Rich Girl Cult Conference in New York City — without sending a single pitch. Spoiler alert: it all came down to relationship-building . If you’re a coach, consultant, or creative entrepreneur trying to grow your personal brand and land speaking opportunities...
Why Personal Brands Should Manage their OWN Public Relations Efforts (and STOP Hiring Traditional Agencies) 07.05.2025 41:39
Thinking about hiring a publicist or PR agency to grow your personal brand? You might want to hit pause on that. In this unfiltered episode of KO Your Brand , top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work. Katrina dives into the outdated agency model, the h...
Pulling Punches: Why a Branded Email Address Is Non-Negotiable for Building a Professional Personal Brand 02.05.2025 12:29
In this week’s Pulling Punches episode of KO Your Brand , personal branding and PR expert Katrina Owens explains why a branded email address is non-negotiable if you’re serious about growing a professional personal brand . Still using a Gmail, Hotmail, Outlook, or Me.com email address for your business? Katrina shares exactly how it damages your credibility, decreases your perceived value, and sen...
How I Flipped my Marketing Agency into a Profitable Personal Brand in 90 Days 30.04.2025 47:51
In this episode of KO Your Brand , host and personal branding expert Katrina Owens shares the behind-the-scenes story of how she transitioned from running a traditional marketing agency to building a profitable personal brand and coaching business — in just three months. Through personal insights and actionable strategies, Katrina breaks down: Why narrowing her focus was the first (and hardest) st...
Pulling Punches: Why This PR Agency Email Flopped (And What You Should Do Instead) (LIVE Pitch Review) 25.04.2025 13:46
What happens when a PR agency pitches the wrong way? You get a Pulling Punches episode like this one. In today’s spicy short-form episode, Katrina Owens does a LIVE pitch review of a real email she received from a publicist — and breaks down exactly why it’s a no from her (and would be a no from most media gatekeepers too). If you’ve ever paid a PR agency or considered outsourcing your publicity,...
How to Build a Blue Ocean Personal Brand that Makes You INSTANTLY Recognizable 23.04.2025 46:06
In this episode of KO Your Brand , Katrina Owens shares the exact Blue Ocean strategy she uses to help clients build personal brands that stand out, sell out, and stop competing in oversaturated markets. You’ll learn: The 3-part formula behind a Blue Ocean personal brand How to move from being one of many to the only one people want to hire Real examples from Katrina’s clients — including photogr...
Pulling Punches: 3 Ways to Leverage Public Relations Opportunities on your Website 18.04.2025 11:42
You secured the podcast interview. You landed the media feature. Maybe you even spoke on stage. Now what? In this bite-sized Pulling Punches episode, Katrina Owens breaks down exactly what to do next — and how to leverage your hard-earned PR wins to grow your personal brand authority directly on your website. Whether you're just starting to build your visibility or you’ve already landed a few feat...
Fame-Hungry to Fame-Ready: The Origin Story of Katrina Owens 16.04.2025 54:24
In this deeply personal episode of KO Your Brand , Katrina Owens pulls back the curtain and shares the raw, unfiltered story behind her transformation—from a behind-the-scenes marketer with low self-worth to a confident PR and personal branding expert helping entrepreneurs feel famous for what they do. If you’ve ever felt like the hidden gem, the best-kept secret, or the supporting character in yo...
Pulling Punches: How to Get Started using THREADS for your Personal Brand 11.04.2025 12:12
In this Pulling Punches micro-episode of KO Your Brand , Katrina Owens, Personal Branding and Publicity Expert, gets real about why every entrepreneur should be using Threads to grow their personal brand and visibility. Forget everything you thought you knew about social platforms—Threads is Instagram’s answer to Twitter/X, and it's becoming a powerful discovery engine for business owners ready to...
The Strategy, Mindset and ROI Behind my Personal Brand's Launch Event 09.04.2025 54:55
In this episode of KO Your Brand , Top Personal Branding & Publicity Expert, Katrina Owens, takes you behind the scenes of her sold-out podcast launch event, Launch & Learn . She breaks down the strategy, mindset, and logistics behind planning a personal brand launch party as a high-ROI business move. Whether you're thinking about launching a podcast, a new offer, a rebrand, or any major b...
Pulling Punches: Why Cold Pitching in the Comment Section is Hurting your Brand 04.04.2025 8:42
In this episode of KO Your Brand, Katrina Owens discusses the critical importance of building authentic relationships when pitching on platforms like LinkedIn. She shares a personal experience of receiving a poorly executed pitch, emphasizing the need for genuine engagement and understanding of the content before reaching out. Katrina provides actionable tips to avoid common mistakes in pitching,...
WTF is Public Relations & Why your Personal Brand Needs It 02.04.2025 42:10
In this episode of KO Your Brand , host and Personal Branding + Publicity Expert Katrina Owens dives into the real purpose of public relations (and spoiler alert: it’s not just about landing media features). She breaks down the five essential pillars of public relations—media relations, community relations, influencer relations, client relations, and industry relations—and explains how each one pl...
Welcome to KO Your Brand: Overcoming Perfectionism in Entrepreneurship 28.03.2025 31:26
In the inaugural episode of KO Your Brand, Katrina Owens shares her journey as a personal branding and publicity expert, detailing the challenges and triumphs of launching her podcast. She discusses her struggles with perfectionism, the importance of overcoming obstacles in business, and the significance of reconnecting with her vision. Katrina emphasizes the power of public relations and personal...
TRAILER: Introducing KO Your Brand, the podcast for fame-ready entrepreneurs. 05.03.2025 0:37
INTRODUCING KO YOUR BRAND: THE PODCAST FOR FAME-READY ENTREPRENEURS. Every week, we'll deep dive into the personal branding and public relations topics that you've been dying to know more about. Top Personal Branding Expert, Katrina Owens, serves up your weekly dose of Big Brand Energy, with episodes that will motivate you to take your brand to the next level. First episode drops March 28, 2025...
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