Knockout Marketing Directive
Fame-Ready
Fame Ready is the personal branding and PR podcast for entrepreneurs who want to be seen, heard, and celebrated. Hosted by award-winning Personal Branding & Public Relations Expert Katrina Owens, each episode shares strategies, stories, and mindset shifts to help you build a magnetic brand, land media opportunities, and step confidently into the spotlight.
Husk at besøge podcastens hjemmeside og støtte skaberen: katrinaowens.com
Forfatter
Knockout Marketing Directive
Kategori
Podcastens hjemmeside
Seneste episode
30. sep. 2026
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Episoder
Welcome to Fame-Ready: Identity Shifts, PR Wins & Building a Seven-Figure Podcast 01.10.2025 34:04
This week on Fame-Ready , Katrina Owens, top personal branding and PR expert, officially introduces the next era of her podcast. KO Your Brand has been laid to rest, and Fame Ready steps into the spotlight as a bold new platform designed to show entrepreneurs that anything is possible—including feeling famous. Katrina shares the story behind the rebrand, the identity shift that sparked it, and th...
Why I’m Pausing “KO Your Brand” (And What’s Coming in September 2025) 15.08.2025 5:38
Show Notes: This week on Pulling Punches , Katrina Owens, top personal branding and PR expert, shares a big update: KO Your Brand is taking a short break before returning in September 2025 with a brand-new identity. Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-fi...
The Monthly Revenue Target I Didn’t Hit (And the PR & Sales Strategy That’s Getting Me Closer) 13.08.2025 43:09
This week, personal branding and PR expert, Katrina Owens, is taking you behind the scenes of her ambitious goal to hit $30K in one month—and why, even though she didn’t quite get there, she’s more confident than ever that it’s coming soon. From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made...
Big Brand Energy Sessions: Your Exclusive Invite to the Fraser Valley’s Most Transformative Personal Branding Event 08.08.2025 10:05
Show Notes: This week, Katrina is pulling no punches with an exciting first look at her newest creation— Big Brand Energy Sessions , a two-part, high-impact event series coming to the Fraser Valley this October. From an intimate VIP Brand Clarity Brunch to an all-day Brand Expansion Experience, Katrina shares exactly how these events will help you dream bigger, clarify your vision, and step into y...
Why Your Ego is Holding Back Your Speaking Career (and How to Drop It) 06.08.2025 37:47
Show Notes: This week, Katrina is going deep on a topic that’s been showing up in her life, her client work, and the speaking world: ego —and how it can quietly sabotage your growth, especially if you dream of speaking on bigger stages. In this candid, stream-of-consciousness episode, Katrina shares: The moment she realized she was second-guessing her own bold messaging—and why she’s leaning into...
Building a Personal Brand? Don’t Make THIS Naming Mistake 01.08.2025 10:43
Show Notes: This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders: Should you build your business under your name—or create a brand that stands alone? In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand...
3 Reasons You're Not Getting Speaking Gigs (And How to Fix It) 30.07.2025 44:02
Show Notes: This week, personal branding and PR expert, Katrina Owens is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that. After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve eve...
Why Your PR Strategy Can’t Stop at One Win: How to Keep Your Media Momentum Going 25.07.2025 9:46
In this week’s quick hit of Pulling Punches , Katrina Owens gets real about a common PR mistake—thinking your job is done after landing a few media wins. Straight from a recent coaching call inside the Fame Ready Entrepreneur Program , Katrina answers a burning question from a member: “How do I make my PR last longer than a post or a newsletter mention?” Spoiler: it’s not about resting on your pas...
How to Become the Go-To Expert in Your Industry (Even If You’re Not “There Yet”) 23.07.2025 42:45
This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing sma...
Why Virtual Summits Are Your Fast Track to Speaking Gigs, PR Wins, and Brand Growth 18.07.2025 9:04
This week on Pulling Punches , Katrina Owens is sharing an insider opportunity that could seriously shift the trajectory of your personal brand. She’s speaking at the upcoming Standout to Sellout Virtual Summit (July 23–25, 2025), and in this quick-hit episode, she’s breaking down why these kinds of events are one of the smartest, most overlooked moves you can make—especially if you're trying to l...
The Truth About Paid PR: What Works, What’s a Scam, and What to Skip 16.07.2025 47:27
This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities . From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it —and which ones are a total waste of your time, money, and energy. In this solo episode, she shares: Why she will never pay to speak on a s...
How I Landed My Nashville Speaking Gig (and the REAL Reason It Worked) 11.07.2025 16:07
This episode isn’t just about how I got a speaking gig at Females on Fire , it’s about what made it possible in the first place. From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if...
Behind the Scenes of My First International Speaking Gig: How I Prepared, What It Cost, and What Happened After 09.07.2025 48:55
This is not your average podcast episode, and this wasn’t your average two weeks. In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint pos...
Pulling Punches: Why “BC Big” Isn’t Big Enough for Me — Outgrowing Your Environment as a Personal Brand 04.07.2025 12:12
What happens when the life you've built starts to feel too small for the version of you that's emerging? In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big." This episode unpacks what it means to grow beyond the space you’re in, why...
PR for Introverts: How to Build a Fame-Ready Brand Without Burning Out 02.07.2025 43:15
Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed. Whether you identify a...
The Instagram Highlight Mistake That’s Costing You Clients (and How to Fix It ASAP) 27.06.2025 13:04
Are your Instagram highlights selling for you or just serving vibes? In this Pullin' Punches micro-episode of KO Your Brand , Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you. After a powerful guest expert session with Haus of Ni...
How to Write a Pitch That ACTUALLY Works (and Why Most Podcast Pitches Get Deleted) 25.06.2025 56:27
Let’s talk about something no one in PR wants to admit: Most podcast pitches are terrible, and yes, I have receipts. In this episode of KO Your Brand , Katrina Owens is pulling back the curtain on the real reasons your emails aren’t landing media, guest interviews, or speaking spots—and what to do instead. You’ll learn: Why a bad pitch can actively hurt your personal brand (especially if you’re us...
Why I NEVER Pay to Speak — And What to Do to Build Your Personal Brand on Stage Instead 20.06.2025 10:47
Paying to speak? Not on my watch. In this Pullin' Punches mini-episode, Katrina Owens shares her unfiltered take on the rise of pay-to-speak opportunities —and why they’re often the biggest red flag for personal brand entrepreneurs. As a top PR and personal branding expert (who’s spoken on countless stages, both free and paid), Katrina is pulling back the curtain on: Why paying to speak can active...
How a Sold-Out Fashion Show Launched a Designer's Next-Level Personal Brand 18.06.2025 43:00
This week on KO Your Brand , we’re doing something totally new: our first-ever guest episode —and it’s a good one. Meet Heather Jude , Knockout Directive’s behind-the-scenes creative powerhouse and the founder/designer behind Jude Canada , a custom eventwear brand for bold, powerful women. Just two weeks ago, Heather pulled off a completely sold-out fashion show in Vancouver—combining red carpet-w...
Pulling Punches: How I Use AI to Repurpose One Piece of Content Across 5+ Platforms 13.06.2025 12:50
In this week’s Pulling Punches micro-episode, top Personal Branding & PR Expert Katrina Owens shares a behind-the-scenes look at how she’s using AI (specifically ChatGPT) to streamline content creation and build omnipresence across Instagram, Threads, TikTok, YouTube Shorts, LinkedIn, and her podcast email list. But this isn’t another generic “AI for content” chat. Katrina breaks down exactly...
The Part of Personal Branding NO ONE Talks About: Shame, Business Debt, and Building a Life You LOVE 11.06.2025 34:15
This week’s episode of KO Your Brand is different. There are no tactical tips. No PR breakdowns. No personal brand strategies. Instead, Personal Branding & PR Expert, Katrina Owens, opens up about one of the most vulnerable and unspoken parts of entrepreneurship: the emotional weight of business debt—and what it means when your dream life finally arrives, but you're still battling the inner di...
Pulling Punches: What Happens When Your Personal Brand and Marketing Funnel are ACTUALLY Aligned 06.06.2025 11:27
In this week’s Pulling Punches mini episode, Katrina Owens shares a real-time, real-revenue win that proves how powerful a well-built personal brand and funnel can be, especially when they work together. Inside this 10-minute episode, Katrina breaks down: What passive income actually looks like for a personal brand A behind-the-scenes look at the simple but effective funnel that’s converting new c...
Why Social Media Isn’t Optional for PR Success (And the 4 Types of Content You NEED) 04.06.2025 50:49
In this episode of KO Your Brand , personal branding and PR expert Katrina Owens shares one of her most foundational beliefs: you can’t succeed with public relations without a strong social media presence first . She breaks down the following: Why PR and social media are not interchangeable—and how they work together to build authority The 4 essential types of content every press-ready personal br...
Pulling Punches: The Speaker Page Strategy That Gets You BOOKED On More Stages 30.05.2025 16:43
If you want to land more speaking gigs—and actually get paid to share your expertise—this episode breaks down the one thing most entrepreneurs are missing: a speaker webpage. In this week’s Pulling Punches micro-episode of KO Your Brand , Katrina shares the mindset shift, messaging tips, and strategic structure behind the speaker page that helped her (and her clients) get booked for major conferen...
The 3 Must-Have PR Opportunities Every Personal Brand NEEDS to Grow Profitably 28.05.2025 46:43
If you’re building a personal brand and wondering what actually moves the needle , this episode is your blueprint. In this week’s episode of KO Your Brand , Katrina breaks down the three essential PR opportunities every personal brand needs to build visibility, elevate authority, and grow a profitable business: Media Features (Why they build authority , not awareness, and how to use them strategi...
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