Useful Content - Content Creation & Strategy Podcast for Marketing Teams

Today on Useful Creator we are answering the question: How do you grow your business…when people only trust you?In this episode, I sit down with Conrad, the founder of Affordable Imports Studios and we unpack something most entrepreneurs don’t talk about:How personal brand success can help your business grow while at the same time slow your business scaling. We talk about:- The moment he had...

What if going viral is actually the worst thing that could happen to your content?Today I’m talking with Kess Ramsey stand-up comedian and digital creator about how he uses content strategically to build real audiences and sell real shows. We talk about content, comedy, brand deals and what social media is really for.In this episode We break down:- Why you stop obsessing over views and follower co...

In this episode I sit down with Brendon, founder of a high-energy experiential events company that’s now celebrating 20 years in business, long before Instagram, TikTok, or even real social media marketing existed.We talk about:→ How he discovered he was dyslexic and how that completely changed the way he learned and built his business→ Why word-of-mouth built his company…but content is now essent...

What if the biggest mistake most content creators make…is talking too much?Today I sit down with Julian Rogers, a veteran Caribbean journalist who’s spent over 6 decades interviewing everyone from politicians to everyday people and he has strong opinions about how content should be created. In this episode we’ll coverWhy silence can be more powerful than talking, and how leaving gaps can expose tr...

What started as a simple husband-and-wife adventure has grown into one of Trinidad’s and Tobago’s most loved content creator duos. In this conversation with Rendel and Melina of Rendelina, we dive into their Useful Creator journey, how they built trust with their audience, grew to over 300,000 followers across platforms, and stayed true to their values while creating content that helps...

What if rejection was the very thing that made you a better creator? In this episode of the Useful Creator Podcast, Guest host Lorenzo Hodges interviews me and we explore the lessons that shaped my creative journey, from the precision of print design to the wild west days of early web animation. Here’s what you’ll discover in this conversation: How rejection early on built resilience a...

What happens when a business owner decides to stop hiding behind their company logo and start creating content? In this episode of Useful Creator I sit down with Kendal St. Louis, a CEO who made that exact decision and completely transformed his business and personal brand. We dive into: ✅ Why Kendal started creating content (and the fears he had to overcome) ✅ The unexpected benefits of putting...

The real questions you get on sales calls are hard They're not basic stuff. Are they they're harsh people want to know harsh truths And the good thing about pulling faqs and like a little carousel at the bottom of your pages You'll find they get read quite a lot You And you'll also find that it saves you time on sales calls. Cause you're addressing these objections and these qu...

Useful Content Podcast with Itir Eraslan when you look at the marketing world and the type of marketing tactics that you can do, probably there's like, I can easily count 100 things that you can do to grow your brand, but it depends on. What's my strategy? What's my budget? And what's my resources with resources meaning that who's the team who's going to execute this? if yo...

I joined an engagement pod in 2018. I it ruined my LinkedIn it took me a long time to bring back the right people into my audience. When I was creating content, the only people that would ever see it Were the people in the pod and the people in the pod weren't interested in what I have to do for a living or interested in what I'm selling, so it took me a long time to get rid of those peopl...

When you answer these questions, you'll be able to know, okay, this is the best way, I can create . My best bet for success is to be spontaneous. My best bet for success with video is the batch create. My best bet is to create a long form piece of content and repurpose it. And if you know that. Then you are able to maximize the way you create content and your chances of success are immediately...

You know, what's the funny thing about it, Juma? Most businesses aren't even positioning themselves. The market is doing the positioning for them. Because positioning I've realized is not something that you can leave to chance. You have to be very intentional about it because it relies on a lot of understanding of your business, your market, your buyers within, your particular market o...

People are lazy, Juma. Every client I've spoken to, and I'll be honest, 90 percent of the clients that I've spoken to who I say, Send the video. When you follow up with them, you send them a message. Yeah. Was it video? No. If you are doing the exact same as everybody else, how was your intended audience going to pay attention to you? And we could use the reference of Seth Godin and pu...

Hello and welcome to useful content. And today we have a brand new teacher in our useful content classroom, Ron Johnson. Hi, Ron. Hi, how are you doing? Um, I love the way that you said a brand new, because of course, uh, we are about to talk about branding, so quite clever on your part. Hey, that's like, that's a good one. Good, good picking up on that. I, I not intentional cause I always...

Hello, useful content creators today on useful content. We talk about how to build a profitable B2B podcast. we talk with someone who has helped hundreds of founders, entrepreneurs, and creators from around the world launch and grow their business. Podcast. we get into why many B2B podcasts fail. Why creating a podcast might be better than recording short form videos with your phone. What is accou...

When a customer sees that the service they're getting, that the product they're getting, is high effort, they value that product or service much more. When they see that it takes time and diligence and care to create a cup of coffee, they'll enjoy the cup of coffee more than if it feels easy to create. If we showcase effort in our work increase our sales  This is Phil Agnew, a sel...

Hello and welcome to useful content  And today we have a brand new teacher our useful content classroom Daniel  Kading. Hi, Daniel. Hey, thanks for having me. Appreciate you, uh, bringing me on and giving me your platform to, uh, spread some knowledge and good vibes. Yeah, Daniel. So before we started here, we were having a bit challenges, things we'd never had on the podcast, but&nb...

So let me level with everyone. I have about six episodes of the Useful Content Podcast that are unreleased. However, this week I was unable to finish the podcast. Edit, because this week is absolutely slammed with client work and so I'm out in the field. I'm hardly in office this week. We have lots of stuff we have to complete. It's shoots, it's events, it's different things. A...

Hello and welcome to useful content. And today we have a brand new teacher in our useful content classroom, LaShawn Ramdin. Yeah, Hi, Jamal. Hello, everyone. Happy to be here. I hope I could, um, lend some useful insights.  Yes. be able to, uh, we know each other. I think the first time I saw you in person probably was at, uh, the sales as a profession conference. Maybe, yeah, we shared the s...

Creating content on YouTube has changed my life. It's changed my relationships. It's opened doors for me. I Could not have engineered in 2014 when we dropped our first YouTube video that this was going to happen  This is Chris Do. An Emmy award winning designer and director who is the founder and CEO of The Future. An online education platform with the mission of teaching 1 billion pe...

Hello, useful content creators, and welcome to this 49th episode of the useful content podcast. And you might be wondering, it's not a Thursday. Why is an episode being shipped? today. Well, there's a very good reason for that. You see, the 50th episode is a very special episode with a very special guest. And if you've been following me on Facebook and on LinkedIn, and you're a very eagle eyed per...

Hello Useful Content Creators, and this intro today is mainly for the people who will be listening to this in audio only. Why is that important for me to mention? Because today we're going to look at Home Studio Buildout. And there's going to be a section in the middle. Where there's going to be a lot of visual references. And the only way you're going to see that is if you go chec...

Hello, useful content creators. Today, we have a bit of a different episode. I talk with Ian Reed of Reed Designs, and we discuss how he has been using AI generated images in his design work. We talk about his AI tools of choice. We touch on how he deals with his commercial clients. When it comes to AI generated images, whether or not graphic designers should charge the same as photographers for A...

Building a solid brand identity with Nick Mc Graw   Hello and welcome to the useful content podcast. And today we have a new teacher in our useful content classroom, Nick McGraw. Hi, Nick. Hey Juma, pleasure to be here. It's nice to see you again. I'm glad we have another opportunity to do this again. Yeah. The first time we did it was on your show and that was what else? 2021 or 22....

I've been in the personal branding space for a long time. I mean, my first talk about personal branding was back in 2013, 99 problems and my brand ain't one.  This is Cher Jones, a personal branding expert, corporate trainer, and speaker with over 25 years experience in communications, marketing, and broadcasting. She helps professionals excel in their roles. Elevate their careers and...