The Marketing Mentor Podcast

Do you know your business model? What are even the options when it comes to a business model for a solo creative professional anyway? That's where I started the conversation with 2 of my favorite coaches from the Simplest Marketing Plan program, Lisa Mullis and Bonnie Fanning. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketin...

In my second conversation with web designer, Alex Vita, we tackled the question our readers asked us to answer: Does your web site get you hired? But we also veered off into other directions, including how to be found through AI search. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Patricia van den Akker of The Design Trust, the London-based online business school for designers, makers & other creative professionals, shares her perspective on which markets are booming at the end of 2026, how she thinks about teaching as a marketing tool and more, And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor...

In today's conversation with web designer, Alex Vita, we covered the state of photography in 2026, whether creative pros need a web site and how Alex gets himself on podcasts. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

I just love sharing the creative ways my people are using AI. So in today's episode, I'm talking with creative strategist, Kate Purcell, about how she augments her own creative services to do things for her clients that she could never afford to do before. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

You don't have to be a content machine to have a content eco-system. You just have to start with one key idea and then build on it. That's what messaging strategist, Stacy Eleczko is doing and she shares how in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If you've been wondering what exactly is a pipeline, today's episode of the Marketing Mentor Podcast is for you. I welcomed back Michael Katz of Blue Penguin Development for a conversation that, of course, wound its way over to AI as well. So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

So you're posting on LinkedIn but nothing's happening – yet. Maybe what you need is a "content eco-system." Copywriter, Val Roskens Tews, has built a very robust and connected one and that's what she's sharing in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

I just love Allegra Goodman's new book, "This Is Not About Us." In it, there's a chapter called "$" which is all about you – your dread of talking money and your fantasies about being ghosted by clients. So I just had to comment on this story — and read a few excerpts aloud. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing...

There's a lot of uncertainty out there lately – have you noticed? That's why, in today's solo episode, I shared a few new ideas about how to invoke trust to counter the unknown – not only trust in yourself, in the marketing process and in me. But also how to build trust in the minds of your people, your market, your network. So if you like what you hear, we'd love it if you write a review, subscri...

If you want to grow your network on LinkedIn, but find the platform's algorithm confusing, today's episode is for you. I'm talking to Brenden Delarua, a growth marketing strategist, about how he built his following to 10,000, about AI, about how he listens to the market and more! And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marke...

If creating content feels hard, forced, or inconsistent, this episode is for you. Copywriter Val Roskens Tews shares her simple "Butterfly Strategy"—a practical way to turn everyday moments into authentic content, real connections, and paying clients. It's a refreshing, doable approach that makes showing up feel natural instead of overwhelming. And if you like what you hear, we'd love it if you wr...

If you know you should do an email newsletter, but you have no strategy, no list, no ideas and no plan, this episode is for you. Messaging strategist Stacy Eleczko launched hers in exactly that situation — and what happened next might just surprise you. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Think consistency in your marketing comes naturally to some people and not others? In this episode, I share what 30+ years of showing up for my own marketing has taught me — and the surprising truth about what's really behind it. The answer might just change how you think about your own. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips fr...

Everyone's wondering, "Will AI replace me?" But what about "Are you already replacing yourself with AI?" That's just one of the questions I asked in this conversation with Nancy Ruzow, of Ruzow Graphics and Creatives Roundtable, prompted by an article on her blog entitled, AI isn't replacing creatives. It's changing where we add value. And if you like what you hear, we'd love it if you write a rev...

In another behind the scenes episode, I extol the virtues of one of the most effective marketing tools you can use – an email newsletter – but for some reason too many can't bring themselves to do it. So this episode is part of my attempt to change that. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

If you have been meaning to write an email newsletter (or revive a dormant one), this episode is for you. One of my most popular episodes from the archives is this conversation with Ann Handley, author of the best-selling book, Everybody Writes. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

If your income feels unpredictable, you're not sure who you should be marketing to or you tend to take "whatever comes along"...because it feels like you have to, this episode is for you. It's the Fill My Client Pipeline Crash Course! So if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Feeling a little AI fatigue? Let's lighten things up. In this episode, I chat with my good friend, Terri Trespicio, about how she's using AI in surprisingly personal ways — like tracking what she eats, organizing ideas, and even getting unstuck creatively. It's a reminder that this powerful tool isn't just for business — and that experimenting can actually be… fun.  And if you like what you hear,...

Your feed is filled with braggarts. The lack of "likes" on your posts is depressing. Today's guest, Lynnaire Johnston, author of LinkAbility, has simple solutions to these problems and more. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Clients who stiff you? Contractors who ghost you? Most of us learn these lessons the hard way. But you don't have to, if you listen to this episode with Amy Weiher, author of Good Work, Practical Advice for Starting & Scaling Your Creative Freelance Business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

To kick off the new year, I'm talking to Florian Schleicher, a European marketing strategist who, thanks to his creative goal-setting strategies (and hard work), is consistently achieving his goals, after just 4 years in business. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Before the year even starts, ghostwriter, Liz Heflin, is already almost "booked out" for the year. And with lucrative projects she can't wait to work on with clients she's excited about. How, you may wonder? That's what she shares in today's episode. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.

Can one of your clients be your mentor? In Episode 540, Marketing Manager, George Dearing, shares her experience of being informally mentored by a client early on in her career and how she's paying it forward.  And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.    

More proof that marketing works, when you do it – especially when you make it a daily habit and you don't get in your own way. That's exactly what Stacy Eleczko has done. The result: a thriving business within 3 short years, with no danger of being replaced by AI. And if you like what you hear, we'd love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.