The Level 10 Contractor Daily Podcast

Today continues our series of Topic Showcases, where we focus on a crucial topic by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. On today's showcase, we highlight financing and how to use it. Rich has talked about financing before, and he calls it a contractor's "secret weapon" for getting higher closing ratios and higher average sale amounts. If you...

Imagine a fruit tree for a minute–you plant it, and it takes a year or two before it becomes mature enough to bear edible fruit. But once it does, guess what–it will continue to feed you and your family FOREVER. That's kind of what Rich is going to talk about today on the podcast… a marketing tactic that you plant now, give it a minute to mature, then it keeps on delivering leads and sales to you...

Today's podcast is another ThrowBack Thursday, and for this one, we're getting in the way-back machine and landing in 2014 and will be listening to a webinar Rich did called Quick Picks. What's quick picks? It's a potpourri of marketing topics--sorta like a throwback version of Random Saturday… and the webinar covers 10 topics, including choosing ad sizes, looking official, contest dos and don'ts,...

Brace yourself–this is "one of those" episodes… RIch is in rare form as he explains why Website and SEO companies are not good at creating Websites and SEO that actually work. Can you handle the truth?

Does your company knock doors looking for new prospects? If you do, you're gonna like today's podcast. But even if you don't, you're still gonna wanna listen… because Rich just might convince you to give it a try. Canvassing kind of has a bad rap because it's so difficult to manage… and since more and more neighborhoods are banning it. But it can be effective… IF you use a few of the tips and tric...

Your lead conversion engine is broken, and you're bleeding money because of it. Rich breaks down five ways to fix it now: deploy the Identity Bomb, build out hopper systems, audit your sales process, use financing aggressively, and lean into social proof. Stop leaving money on the table — start rolling these out today.

Welcome to the Sunday podcast, and Happy Independence Day weekend! There has been a lot of uproar in the country lately about the racist and sexist past of our country… and today, on the 4th of July weekend, Rich has a message for you called "Let's Give History a Break."

Happy 4th of July--it's Independence Day, and Rich has a special message for you today called "This Is What Liberty Looks Like." It's his unique twist on freedom--and the privileges & responsibilities that come with it. He's going to tell the follow-up story to last year's Thanksgiving message... where he told you about Kariuki, the Kenyan Uber driver, who excitedly exclaimed, "Every American has...

If you listen to Rich's Sunday podcasts, then you might have heard him talk about Jim Rohn--the late, great motivational speaker. Jim came up with a formula for great communication… have something good to say, say it well, and say it often. The first time Rich heard that he about fell out of his chair because he realized it was also the perfect formula for marketing. So… he hijacked the formula! …...

Today's podcast is all about CREDIBILITY… it's a TBT, so I've dipped into the extensive archives and found a webinar on this topic that Rich did in 2015… and it's extremely good. Topics covered include "the ignition code," drawing a line in the sand, using powerful language, social proof, and evidence. I mean it all comes down to being the best… believing you're the best… and communicating that yo...

Today's podcast is all about developing the Level 10 Mindset… that way of thinking that refuses to accept second best… that won't settle for okay… that demands excellence in every aspect of your business. Rich is going to tell you about a Level 10 client that used to be… well, let's say Level ZERO. The business was so bad that the owner developed stress-induced shingles… and had to check into a ho...

Last Friday Rich Interviewed Steven Rennenkamp from Energy Swing Windows, who talked about creating outstanding customer experiences. A big part of his "secret sauce" is making sure you have the right people on the bus to make sure they are handling your customers the way you want. Today's podcast is an interview with Grant Mazmanian from The Pinnacle Group–that's the company that handles hiring f...

It's Monday, which means it's time for the next installment of Level 10's "5 Ways to Monday" Series… and today, for the first time on this Series, Rich has invited a guest–the venerable Tim Musch. Long time listeners know that Rich was introduced into this industry by Tim way back in 2005… so Tim is definitely an old friend of the company, and Rich personally. Tim recently did a podcast called "Th...

It's our Sunday podcast and Rich has something for you called "Higher Love, Agape"... he's going to open your eyes to a new definition of love… a higher love… and how it can affect your life for the positive. He tells a personal story about a time when he had to deploy this "higher love," and ends by challenging you to examine your relationship with God himself. This is some pretty deep and heady...

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about squeezing every lead you can from a jobsite, specifically from the neighbors. We're talking proximity marketing strategies to incept your brand and brand promise---your identity as we call it--into the mind of every curious or...

You've heard Rich talking about FARMING on this podcast for a long long time… and how it takes time and patience for the advertising "crops" to grow as you nurture them over time. So you might be wondering–to what extent DOES the advertising you do add to your results beyond just the leads you can count coming in? Great question, and today, Rich has a great answer. He calls it "Hidden Branding Jui...

If you want to see the world through John Smith's eyes, you have to see the world through John Smith's eyes… and on today's throw back Thursday podcast, Rich is going to show you how to get inside John Smith--your prospect's--head… and then write headlines that capture what he's thinking and put them on paper. Or a screen. Anyway, in the ad. Rich says that HEADLINES do 75% of the lifting in your m...

Have you ever heard Rich speak live? I don't mean a recording of his live presentation… I mean the real mccoy, while you were sitting there in the room watching it live? By all accounts, it is an amazing experience–the guy just gets better and better… and he was already exceptionally good! Today's podcast is a recording of his keynote speech last week in Fort Worth at the Pella Window conference…...

You are about to get the most amazing discussion of website and SEO ever recorded… and i'm not kidding. This is the culmination of years of Rich's best thinking on the subject, and you absolutely MUST listen and absorb all of this.

Today, we're going to talk about rehash… following up with the people who DIDN'T buy… and giving them another chance. But first, Rich wants to review with you why people don't buy in the first place, and then show you how to craft marketing to lure them back in later, over the long haul. There is money out there waiting to be made–you just have to put the systems in place to go do it.

Rich shares a message from Steve Harvey about the influence of parents on kids.

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we turn our focus away from how to market to highlight what NOT to do. That's right. We're covering a few common marketing mistakes and blunders. We've made them, others have made them, let's learn from them so you don't have to.

You probably think today's podcast--based on the title--is about pay per click advertising. And you're kind of right. I mean, Rich is going to tell you about a PPC campaign he did for a client that worked--except they couldn't convert the leads into sales… so I guess you could say… it DID NOT work. But as you'll hear… the real moral of this story isn't about Pay per click at all--it's about BRANDI...

How much money should I spend on marketing!?!? It's one of the most common questions that comes up ALL THE TIME… and today you are going to get the definitive answer to that question. On today's episode he will go into detail about  how to determine YOUR allowable marketing cost per sale… and what's really cool… is he gives FOUR detailed examples of how this process works.

On today's podcast, Rich is going to explore the importance of your phone number in advertising. That's right--your phone number. Does it really matter what your phone number is? Is it even a relevant factor in the year 2020? And if so, how much should I pay for one… and how would i go about finding a good one? Great questions--all of them… and Rich has answers.