The Game with Alex Hormozi

"People want to follow people who are authentic." Today, Alex (@AlexHormozi) discusses the importance of inspiring employees and clients through authentic beliefs and values rather than manipulative tactics. Focusing on the "why" behind a business or brand can create loyal followings and achieve higher productivity and customer loyalty. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, f...

“The game is to outlast. The game is to keep playing the game."Today, Alex (@AlexHormozi) discusses how game theory can fundamentally change how we see and approach business, shifting from a finite game mentality to an infinite game mentality, with the objective being to keep playing. He provides examples of finite and infinite games and how understanding the difference can affect decision-making...

"If you don't know how to do those things, it's not a business." Today, Alex (@AlexHormozi) discusses the issues with gym marketing agencies and revenue share companies, highlighting the importance of gym owners taking ownership of their business and learning all core competencies. He emphasizes that outsourcing these competencies leads to a lack of personal growth and business success. Welcome to...

"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business. Welcome to The Game w/Alex Hormozi, hosted by...

“The reality is that if you give first, you're the one who always wins." Today, Alex (@AlexHormozi) discusses the importance of giving in interpersonal exchanges. He emphasizes that giving more than taking or matching can lead to success in personal and business relationships. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator...

"And the only thing to fight that emotionally is just go all in on your customers and continue to look at their problems, not your own." Today, Alex (@AlexHormozi) discusses how to handle criticism and negativity from others when you are successful in your field. He emphasizes the value of focusing on your customers and solving their problems rather than getting caught up in the criticisms of othe...

"Like every time you don't take money outta your business, you're doubling down." Today, Alex (@AlexHormozi) discusses the mistake of expanding a business too soon and spending money on unnecessary equipment instead of focusing on customer service. He advises gym owners to prioritize stacking cash and increasing profit margins before considering opening a second location. Welcome to The Game w/Ale...

"That's not what the market thinks. That's not what reality thinks." Today, Alex (@AlexHormozi) shares a personal story about his high school experience and how it taught him the importance of hard work over talent. He encourages listeners to embrace the same mindset and work harder to achieve their goals rather than relying solely on natural abilities. Welcome to The Game w/Alex Hormozi, hosted b...

"Broke people are the easiest to take money from because they don't have good mindsets around money." Today, Alex (@AlexHormozi) discusses how to sell to "broke" people by adopting the belief that they are bad at managing their money and need help improving their lives through fitness and discipline. He also emphasizes the importance of not offering payment plans and avoiding down selling, as well...

"Best case scenario, we change your life forever.” Today, Alex (@AlexHormozi) discusses his most frequently used sales close, the Best Case/Worst Case Close. He emphasizes the importance of having a satisfaction guarantee when selling products and services, and how it can help businesses make more money and help more people. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, inve...

"To understand is to forgive." Today, Alex (@AlexHormozi) discusses the importance of understanding and forgiving those who have wronged us, using personal anecdotes to illustrate his point. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit...

"Money will pay attention back." Today, Alex (@AlexHormozi) discusses the importance of paying attention to money in order to build wealth and grow a successful business, emphasizing the need for budgeting and knowing key financial metrics. He also suggests that money has energy and will only stick to those who pay it the most attention. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur,...

"If I'm gonna be the best, then I have to do it in the hardest place to go." Today, Alex (@AlexHormozi) discusses the benefits of working through hardships and how they can lead to building valuable skills and expertise. He emphasizes the importance of perseverance and the idea that all labor brings profit, even if it doesn't come in the form of immediate success. Welcome to The Game w/Alex Hormoz...

"I have this fundamental belief that people don't try hard." Today, Alex (@AlexHormozi) shares a personal story about how joining a fraternity in college helped him understand the value of hard work and persistence. He also discusses the importance of trying hard in business and not giving up when faced with challenges. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor,...

"You don't have what you need because you would not have walked in if you did." Alex (@AlexHormozi) discusses how to overcome price objections in sales consultations. He shares a four-part approach that involves agreeing with the customer, explaining the decision to offer a premium product, restating the value, and asking the customer if they want to solve the problem or continue running in circle...

"Relationships are gonna build it, and that's what's gonna bring people in." Today, Alex (@AlexHormozi) discusses the future of the fitness industry in the face of automation and the rise of online retail. He emphasizes the importance of high-value services and building relationships with customers to succeed in the changing landscape. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, fo...

“You're trying to get them to think about all the things they've done and how much investment they've put into it." Today, Alex (@AlexHormozi) discusses the importance of establishing a gap between the customer's current situation and their desired outcome to close a sale. He emphasizes the advantage of having the customer express interest in the solution offered and provides examples of how to es...

"Most people don't do their research." Today, Alex (@AlexHormozi) discusses the importance of not copying others in the industry and instead focusing on solving customer problems uniquely and innovatively. He emphasizes the need for research and testing to find successful solutions and avoid copying ineffective strategies. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, invest...

"The truth always wins." Today, Alex (@AlexHormozi) discusses the importance of honesty for long-term success in both business and personal life. He emphasizes that lies consume attention, weaken character, and ultimately hinder progress, while truth strengthens relationships and builds trust. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, an...

"It's just a question of distraction versus focusing on the thing that makes you money." Today, Alex (@AlexHormozi) discusses the factors behind the decision to turn down a $50,000 offer. He breaks down the real and opportunity costs of time and how they relate to valuing one's time and making efficient business decisions. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, invest...

"Sometimes you gotta go slow to go fast." Today, Alex (@AlexHormozi) emphasizes the importance of focusing on one thing and doing it well to succeed as an entrepreneur. He recounts a story of turning down high-paying consulting clients to maintain focus on his main business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator A...

"You're mistaking the fact that you need time in order to make better decisions. Today, Alex (@AlexHormozi) shares tactics for overcoming objections in sales conversations. He emphasizes the importance of understanding the customer's main concern and using it to address their fears. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content c...

"You just gotta excuse it. You just gotta let people go.” Today, Alex (@AlexHormozi) discusses dealing with difficult clients and the importance of understanding their decision-making process. He also emphasizes the value of being truthful and making sound decisions based on available information. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker...

“Most people think they need to have a different promise when really they just need to have better delivery." Today, Alex (@AlexHormozi) talks about the importance of consistency in business and how doing the boring stuff, such as providing exceptional customer service and consistency, makes you money. He emphasizes that successful businesses are not necessarily new businesses but those that do wh...

“You serve them better because you're not lying.” Today, Alex (@AlexHormozi) discusses the importance of being passionate about customers and provides advice for those who may not feel passionate about their customers. He suggests being exceptional at business and positioning oneself as an exceptional business owner to better serve customers. Welcome to The Game w/Alex Hormozi, hosted by entrepren...