The Fitz & Franson Show

On the Fitz & Franson Show, major organizational changes often look like overhauling processes, reshaping sales culture, and sometimes losing teams before rebuilding with the right people. Businesses typically move through production → marketing → sales → people, but scaling demands can disrupt that flow. Success requires clear communication, intentional hiring, fixing processes first, and str...

In this engaging episode of the Fitz & Franson Show, Jay and Matt welcome Bill, a seasoned sales leader with an impressive journey from welder to VP of Sales at Tundra Land Home Improvements. Having met at a Jacuzzi conference, Bill brings invaluable insights into the world of home improvement sales. Listen as he shares how prioritizing customer connections shaped his career and emphasizes the...

Welcome back to the Fitz and Franson Show! In today's episode, Jay Franson and Fitz are joined by Jon Zimmerman as they discuss essential sales strategies for 2025. They emphasize the importance of storytelling, building trust, and creating emotional connections with customers. Join us as they explore how spending more time with clients can lead to better relationships and increased sales. Key Hig...

In this episode of the Fitz and Franson Podcast, the hosts delve into the challenges and strategies associated with navigating sales downturns. The discussion focuses on practical approaches that sales leaders and teams can adopt to maintain morale, adapt strategies, and ultimately drive performance during tough economic times. ——————————————————————————————————————— 📩 Connect with us: info@powrf...

In this insightful episode of the Fitz and Franson podcast, the hosts delve into the complexities of personal and professional growth, particularly in the context of leadership and family businesses. The discussion is anchored around the idea that the skills and strategies that have brought individuals success in the past may not be sufficient for future challenges. ———————————————————————————————...

The Fitz and Franson Show is a dynamic podcast where hosts Jay Franson and Matt Fitzgerald delve into various business strategies, focusing on real-world applications and insights. In the episode titled "Navigating Sales and Marketing Challenges," they address the complexities of managing sales during slow periods and transitional seasons; sometimes in markets that are saturated with competition....

The Fitz and Franson podcast episode featuring Barry Hakes delves into various topics relevant to the fitness industry, sales strategies, and personal development. Barry Hakes, known for his expertise in fitness and business, shares valuable insights that can help listeners navigate challenges in their professional lives. This episode serves as a valuable resource for managers and entrepreneurs lo...

In this episode of the Fitz & Franson Show, hosts Jay Franson and Matt Fitzgerald tackle the pressing issue of how to manage slow sales periods, particularly during seasonal transitions like back-to-school. They discuss the importance of data-driven decision-making, emphasizing the need to track key performance indicators (KPIs) to identify trends and address challenges effectively. Join them...

In this special episode of the Fitz & Franson Show, we welcome Justin Plante, owner of Epic Concrete Coatings, as he shares his journey and insights on building a culture of continuous improvement within his team. With locations in Fargo and Sioux Falls, Justin discusses the importance of investing in training and development, the challenges of operating in a seasonal market, and how to mainta...

In this episode of the Fitz & Franson Show, Jay Franson and Matt dive into the complex world of pricing strategies, exploring how sales and marketing teams can collaborate to create value for both businesses and customers. They discuss the challenges of price adjustments in a competitive market, the importance of effective communication in conveying value, and how to position your brand to att...

In this engaging episode of the Fitz & Franson Show, we delve into the critical role of sales managers and how they can transform sales teams. Join Jay Franson and Matt as they discuss when to hire a sales manager, the importance of self-awareness in leadership, and the balance between competition and teamwork within sales cultures. Discover practical strategies for fostering effective communi...

Discover what truly separates top-performing salespeople from the rest. This episode reveals the uncomfortable truth most sales managers won't admit: it's not about tactics or scripts - it's all about mindset. What You'll Learn The Mindset Secret : Why top performers maintain control over their destiny while others give up their power. Learn how elite salespeople think differently about challenges...

Discover the transformative power of authentic human connection in sales with this compelling episode that reveals why selling to people, not presentations, creates extraordinary results. What You'll Discover The Presentation vs. Conversation Revolution : Learn from a pivotal moment when a professor closed a sales rep's pitch book and said, "If you want to keep giving me a presentation, you can le...

Ready to transform your approach to building a winning team? This episode dives deep into the critical decisions that make or break your business growth through strategic hiring and team development. What You'll Discover: • The Perfect Timing Formula - When to make your first hire and how to know you're truly ready  • Beyond the Resume - Why traditional hiring methods fail and what actually predic...