The Creative Fix

Season 2 opens with Keziah Wildsmith, founder of Heaps + Stacks, on why play isn’t a distraction in design - it’s a strategy. We explore how joy, whimsy, and originality drive real cut-through in brand activations, and why storyliving matters more than storytelling. From killing the tired “spin the wheel” to embracing bold, culturally tuned experiences, Keziah shares unfiltered insights on what ma...

Inside the Secret Elevator: How a 20-Year-Old with No Connections Crashed the Luxury Boardroom When Tim Robertson walked into a Rolls-Royce dealership with nothing but a Wix design and raw ambition, he never expected to be whisked up a hidden elevator to pitch executives. This secret passage became his unlikely entry into the world of ultra-luxury, where novelty and narrative trump products. Disco...

In this episode, we explore the concept of "vibe tailing" with creative strategist Steve Rock, founder of Good Kids agency. Steve breaks down how modern brands are shifting from product-focused marketing to audience-centered experiences, where making your audience the star becomes the ultimate competitive advantage. Steve shares a fascinating case study of how a construction company created an exc...

Runtime: 30 minutes | Jump to David Dewane interview at 7:20 This week, I'm entertaining the radical notion that our workplaces needn't be soul-crushing productivity prisons. Architect David Dewane joins me to unpack "eudaimonia" – that delightfully unwieldy Greek term that might just save us from the tyranny of open-plan mediocrity. David's "Eudaimonia Machine" concept proposes something truly re...

Style, shakes and social commentary. SKIMS, Simulacra, and Social Capital: A Theoretical Analysis of Brand Semiotics in Late Capitalism