Substack Podcast Studio with Jen Rogers | Podcast Strategy & Lead Generation for Christian Entrepreneurs

You’ve published enough episodes to prove you can stick with a podcast. So why does turning those listeners into clients still feel like guesswork? I had more than 300 episodes behind me and a show in the top 1% worldwide. When I first heard about podcasting on Substack , my response was: “Absolutely not.” I had a plan. Learning another platform was nowhere on it. Then I started questioning what s...

Somewhere in your past is a story you’ve decided doesn’t belong in your business. You weren’t especially wise in it. Your reasons weren’t impressive. And if you told it honestly, you’d have to admit you had no idea what you were doing. Mine starts with my parents going on vacation. I got bored. I joined the Army. By the time I was standing in a cattle car at Fort Jackson, smiling a terrified smile...

They Love Your Content. Why Aren’t They Buying? You know when someone replies, “This is SO good. You’re speaking directly to me!” And you think, Finally. This is going somewhere. You share the offer in your podcast episodes. Then you email about it and hear… Nothing. Now you’re rereading your email like it’s a text you sent after a questionable first date. Was it the price? Did I ask too soon? Hav...

They’ve listened to your podcast for six months.  Then they say, “Oh! I didn’t realize you helped people with that.” Your spouse could explain your offer from memory. But your ideal client - the person who needs it still can’t see how your offer would help them.  Before you record another explanation of your services, consider what your listener is trying to figure out.  In this episode of Substac...

What if your next client listened to your entire interview… and hired someone else? They heard your expertise. They liked what you had to say. But they never connected what you know to the problem they’re willing to pay to solve. How does a good interview leave that much unsaid? You can give thoughtful answers for an entire interview without helping someone recognize, “That’s what’s happening in m...

Five minutes after you say good-bye to your host, you give your best answer. To your refrigerator. During the interview, you answered the host’s questions, explained how you got into business, and waited for the opening to tell THAT story. The one that would have helped someone recognize their problem and understand where you could help. The opening never came. In this episode of Substack Podcast...

“Oh, you need to listen to… what’s her name?” Somewhere, someone could be trying to recommend you. They loved your episode. They know their friend needs your help. And the introduction is falling apart before you’ve even been introduced. At a leadership event, I took pages of notes. Months later, I can still tell you stories Anthony Trucks shared. A sponsor’s glittery yellow duck still has prime r...

What are your clients trying to tell you while you’re busy giving them excellent advice? Their unfinished answers could change your next podcast episode, your Substack content, and the offer you invite them into. My daughter was twelve when she asked me to stop assuming I knew what she needed. Sometimes she wanted advice. Sometimes she wanted me to listen. Sometimes she needed a good, swift kick i...

Twelve episodes recorded. Titles written. A month of content scheduled. You lean back in your chair. Finally. Ahead. Except… if your right person can’t recognize themselves in episode one, you’ve just scheduled the same problem eleven more times. Well. At least it’s organized. Before you create another episode, article, or Substack Live, I want you to answer this: Which offer is this conversation...

I expected my teacher to tell me I’d done a good job. Instead, she handed back my essay with a C circled in red. “Jennifer, you could do better than this. This might be someone else’s A level work, but it’s not yours.” Well. So much for skating by with ease. School came easily to me. I’d put in enough effort to get by and expected her to congratulate me. She saw what I was leaving on the table. I...

I lit $7K on fire. You can learn from that for considerably less. Before you invest in another way to get seen, can the people already listening explain why someone should hire you? In this Mic Drop Mastery Newsletter, I’m connecting your voice to the business you want to grow. Whether you host a podcast, guest on someone else’s, add voiceovers to your Substack articles, or go Live, your message n...

You sit down to plan your next episode. Forty minutes later, you’re studying someone else’s podcast, reconsidering your offers, and wondering whether you should go live instead. You haven’t recorded a word. But somehow you’ve given yourself three more jobs. When you have a business to run, those decisions cost more than recording time. T hey keep you busy creating things you’re still not sure how...

I thought Newsletter #50 would be something else. Then I spent six days inside the Substack Podcast Sprint with savvy entrepreneurs who were not merely learning “podcast tips.” They named what their podcast is responsible for producing. They found the words their clients use every day. They practiced CTAs out loud in the breakoutsThey began to learn how to make their message memorable, referable,...

Six Lessons You Need To Hear To Become Profitable Podcasting In this short episode, I’m sharing six lessons from the first two days of the Substack Podcast Sprint inside The Substack Podcast Studio. We worked on the pieces most entrepreneurs skip: What podcasting is supposed to accomplish in your business. Whether hosting, guesting, Lives, article audio, or a private feed is the right method. Why...

Erica Voell was days away from a big podcast interview. She had written her call to action. It sounded thoughtful. It even gave her chills. And it still had one expensive problem: The ideal listener would likely not respond to it. Erica came to this Live ready to create converting CTAs. We ended up rebuilding the entire path from the first words of her introduction to the final invitation. Your li...

Patrick LaRose got his first paid subscriber and stared at the screen. “Why did she pay?” That question did not diminish the win. It marked the moment the strategy became evidence: a listener had consumed enough of Patrick's work to trust him and pay to go deeper. In Episode 21 , Patrick and I unpacked what changed when he stopped trying to speak to everyone and built The Second Shift for the nurs...

Patrick LaRose told me he could stand in an ICU with multiple drips running and ventilators beeping in his ears and save a life. But he couldn’t save his own business. He had more than 40 years of nursing experience. Real coaching expertise. A Substack. A podcast. And I still had to tell him: “Patrick, I can’t refer you.” Nothing to do with his qualifications; instead, it had everything to do with...

A thick accent. A flapping beach umbrella. And one wildly incorrect guess about where Paulette came from. That was all it took to begin a conversation I’m still thinking about. Because what started with, “Are you German?” led to something far more meaningful: a woman in her seventies recording the first entry in a journal her family may treasure long after she’s gone. No studio. No carefully const...

You already have the Substack. The articles are there. The ideas are there. Your frameworks, convictions, client stories, strong opinions, hard-earned lessons...all sitting in your archive. Then you think: Maybe I should add a podcast. And suddenly you behave as if none of that work counts. Now you need podcast topics. A new content calendar. A microphone. Graphics. A recording schedule. Maybe vid...

No podcast? Stay with me. Whether you host a show, write on Substack, speak on stages, coach inside Zoom rooms, or build your business through referrals, your right client still has to recognize themselves in your message. Otherwise, you will keep creating more content in more places, hoping the next platform finally makes you easier to choose. It won’t. A podcast cannot rescue a message people ca...

Why can someone listen to you for thirty minutes, agree with everything you say, and still do absolutely nothing? No click. No inquiry. No sale. You might assume you need a bigger audience. More promotion. More clips. A better camera angle featuring the attractive side of your microphone. But what if attention is not the problem? What if the person listening never recognized herself in what you we...

More podcasting busy-work often becomes the thing that keeps high achievers like you from finding out why your podcast isn’t making money. You’ve added the video. You’re showing up on Substack Lives. You’re making clips, publishing Notes, thinking about your RSS feed and wondering whether there’s one more thing you could be doing with your podcast. And because you’re a successful entrepreneur, you...

You can have a great podcast. You can have the right audience. You can have an offer people want. And still lose the sale with your podcast pitch. That's where your right, practiced call to action is required. Here’s what to avoid: “If you enjoyed this episode, make sure you subscribe”.  That is NOT a sales strategy. Neither is rattling off three places to find you, four things you offer, and a va...

Another episode. Another appearance. Another line on your media kit that looks impressive and produces absolutely zero profits. You know this moment. You got the invite to guest on a BIG show! You prepare. You show up. You give thoughtful answers. You share stories. You drop value like confetti. The host thanks you. The episode goes live. Your mom listens. Your friends listen. Maybe a few stranger...

Experienced business owners are used to being the expert. Then they start a podcast and suddenly feel like a beginner again.  In this episode of the Substack Podcast Studio, I’m talking about the weird identity crisis that happens when a successful business owner becomes a beginner again, all because a microphone is sitting in front of them.  There are three pianos in my house. Three.  My husband...