Sounds Profitable

Stories covered: The Fully-Produced Podcast Ad: Are we leaving attention on the table? Spotify's Q2 Earnings Call Your favorite TV rewatch podcast is here to stay - but don’t expect any new ones. Quick Hits: Only Be Kind by Tom WebsterThis week, Tom writes about the legacy of Frank Cody and a life philosophy he brought to radio that podcasting would do well to implement: Only be kind. NewsGuard La...

Tom Webster reflects on the life of someone important to both him and audio in general, as well as a valuable lesson we can learn from how he thought about life.  Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

Stories covered: U.S. podcasters are attracting more international listeners Why a ‘podcast election’ is unlikely Ad overexposure on CTV hurts streamers as much as brands. Quick Hits: Will Podcast Ad Revenues Double by 2025? Not Without These Five Things by Tom Webster. Podcasts draw devoted audiences, but ad spending lags by Catherine Wolf. The Rumors of Podcasting’s Death Have Been Greatly Exagg...

Tom Webster looks at our most recent study, The Podcast Opportunity, and provides five key findings that point the way towards making podcasts a more vital part of ad spending. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with  Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit  soundsprofitable.co...

Articles covered: Breakdown of FTC Endorsement Guidelines YouTube Tests Crackdown On Ad Blockers This LinkedIn article could have been a video podcast. Quick Hits: Spotify hits the 100,000 mark for video podcasts  MediaMath Files For Bankruptcy, Owes Hundreds Of Millions. mowPod Supercharges Self-Serve Platform with AI-Powered Ad Copy and Precision Targeting

Articles covered: The Podcast Opportunity SXM Shuts down Stitcher Film and TV have collapsed over the last decade. Quick Hits Long Read- Podcasts, a hot advertising medium by Ruby Derrick  ThePodcastHost.com  Publishes ‘IndiePod Manifesto’ Off the Back of Independent Podcaster Census Data Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers For Media Buyers

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofit...

Articles covered: Quick Hits: Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer Perceptions of Podcast Advertising. The presentation is on June 28th at 3p.m. Eastern Standard Time. The new study uncovers the latest thinking from buyers on the current state of podcasts advertising, and the strengths and weaknesses of buying the medi...

This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast Archetypes. What can we learn from the past about the future of celebrity podcasting? Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Pro...

This week's stories: Podcast listeners well disposed to political ads (Veritonic) Let’s Think about Podcast Consumers, Not Just Listeners Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them? Partner Events: “ Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners. ” “ How Creative Testing Drives Success in Audio .” “The Podcast Opportunity: Buye...

Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts “How Do We Pivot?”: Podcasting Turns to M&A and Cost-Cutting Why advertisers are reconsidering keyword blocklists as brand safety approaches to hard news Growing Up with Podcasts: The Gen Z Podcast Listener Report The State of Audio Technology Report Is YouTube Eating Podcasts? Cumulus...

Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles i...

This week on the Download: Why podcasters are selling subscriptions through third-party vendors Future of TV Briefing: CTV continues to be a black box to programmatic marketers Publishers large and small put their resources into first-party data - Digiday Research Australian digital audio ad spend climbs to $51.9 million Quick Hits: The Podscape, a collaborative effort between Magellan AI and Soun...

There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit so...

This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane.  NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websites Why Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year.  Quick Hits: Podscribe Launches YouTube Conversation Modeling . The new dashboar...

Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last. Credits: Written by Bryan Barletta Edited by Gavin Gaddis Read by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitabl...

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And Firs...

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. W...

This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career. Written by Newton Schottelkotte Edited by...

This week's stories: DISQO: Proving the Power of Podcast Ads Elite podcasts struggle while the podcast masses thrive. Pluto TV has an ad frequency problem. Quick Hits: Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings . In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podca...

The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds P...

This week's top stories: How to use CTV as a Roadmap for Programmatic Audio What downturn? In real terms, ad spending is doing just fine. Washington State passes sweeping health data law Research Roundup: Audacy State of Audio Cumulus Media 2023 Audioscape   iHeart State of Podcasting 2023 Podcast Advertising Benchmark Report by Podsights The Soundout Index 2023 Quick hits: Barometer and Audiohook...

In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. Sounds Profitable is in a unique position to not only swing for the fences ourselves, but to help others who want to help grow this industry too. Listen to learn about:  The big sw...

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit sou...