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Here's what you need to know from this week in the business of podcasting. Podcast Download: Disconnect Between Ad Creative and Audience Expectations TikTok on Skippable Ads , Becoming Search Destination Communication is Key in Podcasting Podcasting Grows at SXSW Quick Hits While they may not be top story material, the articles below from this week are definitely worth your time: The 25th Hour by...

Here's what you need to know for today in the business of podcasting: The 25th Hour by Tom Webster Podcasts are key tool for TV discovery, research shows by Adam Shepherd Amy Poehler to Keynote at Podcast Movement Evolutions TikTok gains favor among Gen Z over Google for searches by Jeremy Goldman Daily Beast Podcast Secretly Records Paul F. Tompkins, Reframes Discussion …as for the rest of the ne...

Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre Bouvard Australians downloaded more than 1 billion podcasts in 2023 Can programmatic help podcasts find the money? by Damian Fowler …as for the rest of the news: Headliner reflects on 2023’s statistics and feature launch...

Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .

Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max Tani TikTok reports non-skippable video ads may harm engagement by Nicola Agius How children's privacy laws complicate connected TV tracking practices by Tim Peterson S&P says advertisers have resumed spending iHeartMedia Announces Return of ‘The iHeartPodcast Awards’ with Liv...

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap SXM Media’s Digital Audio Research Recap YouTube Launches RSS Feed Ingestion Branded Music and Authenticity Quick Hits: 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein. Recent Edison Research data shows daily time spent listening to...

Here's what you need to know for today in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry Recap by Bryan Barletta Ambassador Ads are going away. The Untapped Potential of Audio in Retail Media Networks by Joshua Yamuder If music marketing is a gateway to culture, brands must navigate carefully, execs say …as for the rest of the news: The recently-canceled podcast...

Here's what you need to know for today in the business of podcasting: YouTube officially allows creators to publish podcasts via RSS feeds by Reem Makari After a tough year, podcast execs say 2024 will bring in new advertisers amid stiff competition for listeners by Sara Guaglione Libsyn CPMs down 6% for 2023 by Adam Shepherd Can Programmatic Audio Rise In The Charts In 2024? by Hana Yoo …as for t...

Here's what you need to know for today in the business of podcasting: Sounder Analysis: NPR's News Podcasts Significantly Safer for Brands than General Population of News Podcasting Content Mood Targeting 5 Strategies For Podcast Expansion In A Zero-Sum Audio World by Steven Goldstein How Will Contextual Advertising Fare When The FTC Revises Its COPPA Rule? by Allison Schiff …as for the rest of th...

Here's what you need to know for today in the business of podcasting: Streaming audio twice as “authentic” than TV for advertisers. Podcasts? Nine times. by Brad Hill iOS 17, a writeup by Pete Birsinger Why Gen Z’s biggest podcasters are working from bed by Lilly Smith The 5 trends that will shape sports marketing in 2024 by Alyssa Meyers Music streaming service SoundCloud tunes up for sale by Mar...

Here's what you need to know for today in the business of podcasting: Disney nearly sold out Christmas sports ad space in early December. Simplecast Announces YouTube Integration SmartLess Proved Celeb Podcasts Can Mean Business YouTube Postpones Co-Viewing Measurement Plan Quick Hits: What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina...

Here's what you need to know for today in the business of podcasting: Simplecast adds YouTube integration for automatic uploads by Adam Shepherd What marketers need to learn from breakthrough brand IP like Barbie, Nike, Super Mario Bros. for 2024 by Kristina Monllos Here's What's Missing From Netflix's Data Dump, According to Ad Experts by Bill Bradley …as for the rest of the news:  Podimo has sec...

Here's what you need to know for today in the business of podcasting: Welcome to the ad-free internet Spotify's Push Into Audiobooks Sparks Concern Among Authors by Ashley Carman The Crucial Timing of Ads Media Buying Briefing: Here are five media agency trends to watch in 2024 by Antoinette Siu and Michael Bürgi  …as for the rest of the news: Rain News shares the audio-related highlights from Nie...

Here's what you need to know for today in the business of podcasting: IAB Releases First-of-Its-Kind Research Report on the Creator Economy Advertising Opportunity What Worked in 2023: Brands in Podcasting by Annalise Nielsen YouTube postpones co-viewing measurement plan by Tim Peterson Ad Trends In 2024: Digital Deceleration, AI Rising, More Ad-Supported Streaming …as for the rest of the news: Ti...

Here's what you need to know for today in the business of podcasting: Disney is almost sold out of Christmas NFL, NBA, and Rose Bowl ad inventory by Alyssa Meyers Mailchimp cancels podcast after refusing to work with union producers by Ariel Shapiro How Will Arnett, Jason Bateman and Sean Hayes’ ‘Smartless’ Proved Podcasts Can Mean Big Business by Addie Morfoot Behind the scenes of SiriusXM’s rebr...

Here's what you need to know for this week in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma Edison Research, Cumulus Media publish Q3 Share of Ear Study Spotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin Huston Teens social media platform choices are shifting.

Here's what you need to know for today in the business of podcasting: Sound You Can See: Podcasting’s Video Dilemma 49% of global marketers predict increase in podcast ad spending by Adam Shepherd Audio Is One Of Agency Giant WPP’s Top 10 Trends For 2024. Realm inks deal with Adelicious

Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from this important study. Sound You Can See Webinar Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds...

Here's what you need to know for today in the business of podcasting: TikTok Sunsets Podcast Feature Teens are more online than ever, but platform preferences differ: report by Jasmine Sheena Podcasters & Advertisers: Meet Your New Audience by Paul Riismandel The Specialist DSPs Giving Omnichannel Giants A Run For Their Money By James Hercher …as for the rest of the news:  McDonald’s has commi...

Here's what you need to know for today in the business of podcasting: Edison Q3 2023 “Share Of Ear”: AM/FM In-Car Listening Surges To Pre-Pandemic Norms, Spoken Word Grows To Highest Level, And Pandora and Spotify Are Down by Pierre Bouvard Spotify Inks Podcast Deal With Warner Bros. Discovery for CNN, HBO and More Shows by Caitlin Huston TikTok, gaming, and AI will define the advertising landscap...

Here's what you need to know for today in the business of podcasting. People are watching longer TikToks. What does that mean for competition with YouTube? by Sara Lebow A look at holding company 2024 ad spending forecasts by Antoinette Siu From Unicorns to Zombies: Tech Start-Ups Run Out of Time and Money by Erin Griffith What creator Anna Kai looks for in a brand partner by Katie Hicks …as for t...

Here's what you need to know from this week in the business of podcasting: The Fastest Growing Languages in Podcasting Podcast Download Fall 2023, Cumulus Media and Signal Hill Insights Spotify Announces Layoffs ANA Study Finds Nearly 2/3rds of Ad Dollars Never Reach Intended Audiences Quick Hits: The Partial Attention Economy of Video Podcasting by Tom Webster. Surveyed podcast audiences say they...

What Are the Fastest-Growing Podcast Languages? by Becca Butcher ‘We have to test or you’re dead next year’: Overheard at the Digiday Programmatic Marketing Summit by Kayleigh Barber Podcasts aren't as doomed as they look. But some of the best ones are by Scott Nover Only around a third of ad dollars reach ‘intended audiences,’ ANA finds by Ryan Barwick …as for the rest of the news: Tidal announce...

When asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more inform...

Spotify Cuts 1,500 Jobs, CEO Ek Says Streamer Must Be Leaner by Lucas Shaw Deloitte: Audio Market To Surpass $75 Billion In 2024. Libsyn Unveils November 2023 Podcast Advertising Rates, and 5 Developments to Watch in 2024 …as for the rest of the news: NPR hires former Gimlet executive editor Collin Cambell to oversee podcast strategy, PodPod reports the BBC is investing more in podcasting as part...