SEO 101

John Carcutt and Ross Dunn discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a listener about the gambling industry and bringing in traffic from overseas.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

John and Ross discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a listener about the gambling industry and bringing in traffic from overseas.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link building techniques can rarely create the quality links needed to see these types of results. Listen as they break down the Stone Temple Study and the Google AMP Case Study. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcir...

John and Ross discuss the intricacies of algorithmic lingo in the SEO world, HTTPS taking over, an ode to authorship, and they answer questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

After Google shut access to the keyword planner to everyone but those with active AdWords campaign the SEO world lit up with anger. But, was this just? Is there really a need for the Planner any more? Google claimed it was a “glitch” but it looked like anything but. John and Ross also touch on some algo updates and a question from one of their listeners. Advertising Inquiries: https://redcircle.co...

Google is adding its own symptom-related direct answers on mobile in the US. The info is sourced from a team of expert doctors from Harvard Medical School and the Mayo Clinic. Rankbrain is noted as a “signal”, not just a ranking factor, and Google showed a preview of a potential update to local pack where the first listing would be an ad. Advertising Inquiries: https://redcircle.com/brands Privacy...

Ross outlines some curious results from Google PageSpeed Insights and decides it is time to reach out to Google. The Mueller files cover URL structure basics and some interesting local SEO review insights and best practices. Bing’s new PubHub is launched and we answer 4 great questions from our listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/...

A new episode Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

A new episode Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

John and Ross introduce what is the first episode of SEO 101 at its new home on Cranberry. FM. The rest of the show digs into some of the reasons Google suspends local listings, changes to accelerated mobile pages (AMP), the new keyword tool called AnswerThePublic.com, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google dropped the manual penalty hammer on websites providing paid reviews of products without nofollowing links, and on sites using the popular EasyRecipe plugin that was using schema to spam listings. Also, discover some of the factors that allow products to rank well in Amazon’s search engine, why log files are useful and a newly released tool that will allow you to leverage them, and much mor...

John and Ross interview David Harry about his article Getting Your Head Around RankBrain to debunk many of the incorrect assumptions about this machine learning system Google has employed and how/if it impacts your rankings. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

How to Improve Local Search Rankings, RankBrain News as RankBrain does not impact either Crawling or Algos. Plus, we hearQuestions from the Community to Ross Dunn and John Carcutt in thisGoogle-filled as usual episode. Ross and Johndiscuss plans to increase the impact of the mobile friendly ranking algorithm, future consolidation of www vs non-www (and https) versions in Google Search Console, plu...

It was a busy week in news with Google finally removing the majority of referral SPAM from Google Analytics, we discussed manual action penalties from Penguin and fake interstitials, and possible changes to Google Search Console. Whats more, John and Ross turn the show into an interstitial drinking game! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/p...

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports. Conversational search has become a huge part of how users are searching Google, particularly with the way […] Advertising Inquiries: https://redcircle.co...

Google AdWords Sidebar Change Update , plus learn about an Opportunity of a Lifetime for an SEO. AMP Results Now Live in Search asGoogle began pushing out AMP results late on February 22, 2016, rolling out across mobile devices in their news carousels. Ross Dunn and John Carcutt discuss how to decide if you need an AMP version of your site. Google Allows Only 10 Submit URLs & Direct-Links Craw...

Rich Snippets may depend on quality of other pages in your SERP. So if your page is not getting a Rich Snippet, it may be because of the other pages in the SERP not anything you have or have not done. WTF is “Social Engineering Content”? It can get you a manual action notification. They recently made it so sites with deceptive advertising – such as “download button ads” which are designed to confu...

Google head of search announces retirement. Amit Singhal will be succeeded by John Giannandrea, who leads the company's artificial intelligence research. Brands can now Edit their Knowledge Graph Data. You must be an Official Representative for the brand (just through a couple of hoops)They happen fast once you make the suggestions according the Barry. Google Crawl Rate increases not related t...

AlphaGo Concurs Go using machine learning, the number of moves in Go are roughly equal to a google more than all those in chess. An interesting example of a timely SEO win in politics. Carly Fiorina was the only GOP candidate to use the freely available card carousel (announcement of feature from Google) in Google Search results. This resulted in blanket Fiorina exposure across many GOP debate rel...

Big Google Update! But it's Not Penguin 4.0, not Panda (though Panda now part of the Core Algo),Brand Term related (big impact on News Sites).It is apparent that many loser domains are classic print publishers and their losses in rankings mainly stem from older content pieces. Additional publisher who lost rankings are newyorker.com, vanityfair.com, arstechnica.com, fastcompany.com and economi...

How Does Google Handle Different Types of Duplicate Content? Created by Technical Issues? Ross Dunn and John Carcuttlearn the impact of duplicate URLs viaA Google Search Console Webmaster Tools help page. Google explains, "When Google detects duplicate content, such as the pages in the example above, a Google algorithm groups the duplicate URLs into one cluster and selects what the algorithm t...

Learn all about changes to Google+ Local.. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January, and Yahoo may possibly be up for sale!  Also, its finally time for Star Wars!! Most important topic of the week !!! Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Goodbye to to Google+ Local as Google Kills Off Google+ Local but is Still Committed to Local Search. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January, and Yahoo may possibly be up for sale as their board discusses whether to proceed with a plan to spin off its investment in Alibaba, find a buyer for its core business, or both, sources said!  Also, its fina...

Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update  getting delayed till next year.  Google is testing 4 ads above organic results, and Google's manual actions on a subdomain don’t affect the rest of the site.   Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update  getting delayed till next year.  Google is testing 4 ads above organic results as Google is now testing four AdWords ads above the organic search results. Google’s manual actions on a subdomain don’t affect the rest of the site. Advertising Inquiries: https://redcircle.com/brands Privacy & O...