SEO 101

John and Ross explore an article discussing the future of organic search and how much it is expected to change in the near future. They also discuss issues with chat boxes and interstitial penalties, 404s, Local SEO changes, and Ross gets another rant off his chest. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google is finally policing Google Partners with stricter policies due to misrepresentation issues. Also, updates to Google’s Quality Rater Guidelines show an increased interest in minimizing the visibility of lower quality content and, more pointedly, fake news. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today's show touches on Google's confirmation of an on-site penalty and Natural News is back in Google’s index. They also mention Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects. Mueller files talks about how to Optimize Podcasts for SEO. Plus questions for the listeners.  Advertising Inquiries: https://redcircle.com/brands Pri...

Google is now allowing people to save and socially share their favorite places within lists… about frigg’n time! Also Yelp announced a new feature to allow people to ask questions of a certain location. One problem I see is that anyone can answer… meaning reputation issues potentially abound here.  They take a look into The Mueller Files as well. Advertising Inquiries: https://redcircle.com/brands...

Google releases a video on how to hire SEOs. Read Your Text Out Loud… If it doesn’t sound right, it may not rank well. Manipulating the Back Button does not impact rankings. Fast Track Indexing vs. Normal Indexing. Now sites can fingerprint you online even when you use multiple browsers Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

SEO insights and tips are featured from a variety of Googlers who were vocal this last few days: Maile Oyhe, Gary Illyes, and John Mueller. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Bing is testing Bing Saves search bookmarking feature; Google PenalizesFrench Link NetworkBuzzea. Ross also recaps his presentation at thethe Design Tech Summit at the International Window Coverings Expo at KBIS / IBS. He discussed the 3 areas of web marketing from Audits and SEO to Analytics and lastly Reputation Enhancement Related articles across the web Google's Matt Cutts: We're Takin...

Yahoos new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India probably to prevent Antitrust issues. Still needs Govt. Approval. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google notes links you can ignore, why Title Tags are rewritten, an increase in food thumbnails in search results, and more direct emails from Google Search Console. Lastly, Ross and John answer four excellent questions from the SEO 101 Community on Google+. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopping, AMP, and user generated Google SPAM reports. Conversational search has become a huge part of how users are searching Google, particularly with the way voice search queries tend to be formatted when...

Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This is because Gary Illyes of Google was the bearer of a ton of news at this year’s PubCon. That news includes Google Search Switching to Mobile First Index from Desktop Index, Machine Learning Will Never Take Over the Whole Search Algorithm and more. Advertising Inquirie...

Ross and John talk about Google Crawl budgets and what you need to know. Click to close mobile ads will now be penalized by Google. Plus, they explain what is Website Authority, and lay out the steps you should take to build Website Authority? Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Yahoo out, Altaba in, and the mobile interstitial penalty is rolling out. The bulk of the show, however, is focused on some key steps to creating a site that is ready for SEO. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Starting in the New Year, we learn about how John's work setup is evolving into a new team increasing SEO team by close to 500%. Plus Google Blog highlights The Year in Search 2016, and Google teams with Gupshup to develop voice-activated Actions for Google Home.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

BuzzSumo study on content and SEO reveals that 50% of content gets less than 8 shares (across all social),75% of content generates ZERO links. John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link building techniques can rarely create the quality links needed to see these types of results. Listen as they break d...

Google makes more changes to local schema requirements, local box results, asks for topics for the Google Webmaster Hangouts, we answer a question from another listener, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google’s mobile-first focus and announcements to that effect led many to believe the indexes would be split but, the latest news seems to discount that. John and Ross discuss the potential accuracy of the news, along with similar discussions around hidden content. They also discuss the latest on Google’s Possum Update, the “200” ranking factors, and an SEO Firm that was slapped hard by Google. Adv...

Hacking and phishing took an abnormally significant portion of this show. In addition, John & Ross discussed SEO budgets, determining SEO value, and a couple of great questions from the SEO 101 community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This is because Gary Illyes of Google was the bearer of a ton of news at this year’s PubCon. That news includes Google Search Switching to Mobile First Index from Desktop Index, Machine Learning Will Never Take Over the Whole Search Algorithm and more. Advertising Inquirie...

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting. Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with images. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://red...

Ross and John review the latest Google updates to organic and local search results with an emphasis on local. They discuss the addition of critic reviews to local results, a pending (LOL!) Penguin Update, experiments in the local search results, and much more, including a question from our community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/priva...

Ross and his guest co-host Scott Van Achte discuss Google’s throttling of keyword planner data for low-paying advertisers, HireMoz.com, dropping the “mobile-friendly” in search results, AMP for e-commerce, a few questions from our community, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google’s bogus “accidental” blocking of the keyword planner to those without Adwords campaigns has come back in a new form - restricted results without a campaign. Also, Google My Business updates its analytics, AMP works its way into organic results, and a local SEO survey outlines a clear paradox in the assumptions of SMBs. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: h...