Retail For The Rest Of Us: A Podcast For Indie Retailers Who Want To Make Sales, Build Community and Grow Their Shops

Make this holiday season extra special without stressing + spending all your hard-earned money! Liza and I chat through some of our most memorable IRL experiences, why tailoring your brand experience is so important, and how you can have your best holiday season by using our Secret Sauce: Setting Expectations - make it easy on yourself and your community Lever Pullers - having a few tricks up your...

It's time to crunch the numbers and set our goals for the next six weeks! Now, before you hit snooze on this super important step - the one that could potentially make or break how well you do this season - let me work my magic to help change your relationship with setting financial benchmarks. Why? Because making moves on achievable goals is likely what will move the needle towards your succ...

We're getting closer, friends - so here's our critical third step: creating our holiday content before the official craze comes in. Because the last thing you're going to want to do is sit down and think about social media when you have a holiday sales floor to run. But before you let the moans and procrastination roll in, I want to help shift your mindset so you can see what a true...

We're getting real about that Holiday vibe check. Get ready to tune into some serious, expert hot takes as we enter our second action item on our Holiday Roadmap. Because it's time to find our middle ground between full on Holiday decorations and the integrity of our brand. The last thing you want to do to stand out in a world of red and green is wear the colors of red and green. We&apos...

Now is prime time to start preparing and gearing up for the holiday season - and if you're listening to this in the year beyond 2021, that means October. With the Feel Good Holiday Roadmap, I've created a bulletproof action outline that will relieve retailers from at least some of the pressures of this demanding season and help you make that money with a greater sense of ease. And I welc...

The holidays are upon us and it's time to prepare! Don't freak out. We have got your back starting with the role Q4 plays practically (and magically) in your retail business and how to prepare.  In this episode, we cover: why preparation is the best gift you can give yourself the ✨energy✨ of Fall how slowing down can help you speed up  understanding your annual sales cycle our 5 steps...

We're baaaaaccccckkk! (almost) This season of Retail For The Rest Of Us is dedicated to supporting you throughout the holiday season. We kick off October 10th, and trust us, you will not want to miss this. Join our newsletter Follow on IG  ✨ Thanks for listening to the Retail for the Rest of Us archive! There's tons of great advice in this episode, but you may hear about resources that...

In retail, no season is the same.  On today’s episode, the last of season 1 - Janine dives into her approach to cyclical business and retail - where each month and season builds upon the last, inviting us to slow down and speed up in tandem with nature.  In addition to the energetic, we discuss how to break down your annual sales goal into monthly goals that reflect your shop’s unique cycle and ca...

Eavesdrop on a recent VIP Masterclass where I answer questions all about creating bomb.com emails that your customers love. Getting started with email marketing can be intimidating AF - it's a big topic afterall - so I figured the answers to some of these FAQs could definitely help you as you tackle your very own indie retail email strategy. For full show notes, visit our website. If you want...

Retail and email go together like PB&J, like Michael Jordan and Scottie Pippen, like Sunday nights and HBO so we're doing something a little different! We're dedicating the entire month of June to dive into email marketing - the what, the how and (hopefully) answering your most pressing questions. But today....today my friend, we start with why. Why should every indie retailer be inv...

It’s never a bad time to talk about breaking up with capitalism! One of my most frequently asked questions is how to run, grow and thrive in your business while questioning and opposing capitalism (I know - best clients ever, right?) so I wanted to share this conversation with Kristen Ciccolini that originally aired on Self Care For Cycles where we dive into practical ideas for business, personal...

Janine talks to Michelle Pellizzon, head witch in charge at Holisticism. They share some spicy takes on what really makes a community (spoiler alert: it’s not Instagram!) and get real about scaling your company, collaboration vs. acquisition, and more. Michelle generously shared her trend forecasts for the wellness industry (among many gems, she let me know that CBD: tired, microdosing: wired) and...

Janine talks to Tina Burgos, owner of Covet + Lou. They discuss the art of buying for a diverse clientele, operating an e-commerce-first brand, and the intricacies of clienteling in the age of the internet, while  championing independent designers as an independent lifestyle brand. Tina shares her insights on relationship-building, curation, and we even break some news about what's next for C...

Have you ever thought to yourself, “Welp, I guess if we want to grow, we should start buying ads”?  I get it! There are a lot of reasons why investing in digital ads seems like a necessary evil these days. With the pay-to-play feeling of social media, and the algorithms getting in your way of reaching your followers, let alone new audiences, ads can certainly be tempting.  And while there is nothi...

Retail is a relationship business and your community is pure gold. Instead of focusing on a traditional sales funnel - get to know The Relationship Cycle. By mapping out and perfecting each step (there are 4!) of your customer journey, you can rest assured that your customers are being led to become your ride or die, loyal and irreplaceable community. This is something money truly can’t buy. Make...

There's strategy in your data! It can be overwhelming AF to dive into your numbers, so we want to help you demystify those stats in this workshop replay. These numbers can tell you everything you need to know about your business. In just a few stats, you can get a clear view of opportunities, priorities and even what your customers want. It’s kind of like being psychic! 🔮  Make sure to grab...

The algorithm has made it’s way onto every indie retailers burn book - but it doesn’t have to be this way! Listen in on a recent live workshop we put on with the intention of staying sane on social. With a few reframes, up-to-date strategy AND even some creative rituals, you’ll be cranking out aligned content without burning out in no time. Dare I say we can make social media fun again? 🙃 Mention...

Janine talks to Erica Feldmann, the Head-Witch-In-Charge behind *Thee* Sunbeam Treasure Palace - Hauswitch Home + Healing . They discuss Erica’s path to opening and running her successful retail business, embracing anti-capitalism as a business owner, the art of managing, escape as a form of anti-capitalist resistance, and detaching your worth from productivity.  We even answer a listener question...

You want to feel good! I want you to feel good! Indie retailers deserve to feel good. In this episode, Janine introduces herself, the show Feel Good Retail . and starts where she always starts - The Feel Good Foundations. Over years of working with indie retailers, these 3 areas of the business - content strategy , sales goals and customer experience - are always the first to get a glow up.  Why?...

Retail For The Rest  is all the things you loved about The Feel Good Retail podcast, but with a little spice - meaning hot takes, real talk interviews and exclusive insights to help you grow your shop your way. 91% of retailers in the US are small - less than 10 employees small - and this show is dedicated to providing community, conversation and actionable tips to help those independent retail bu...