On Scope: The Marketing Podcast

Jean-Pierre LaCroix is the president and founder of Shikatani Lacroix Design and the author of ThinkBlink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye. During his long and successful career as an innovator, designer, strategist, and transformer of brands for growth, Jean-Pierre — who goes by JP for short — has pioneered the use of neuroscience and virtual re...

For the last 15 years, Shari Muñoz has helped Fortune 500 organizations transform complex market, customer, competitive, and AI-driven intelligence into executive decisions that accelerate growth, improve marketing effectiveness, and reduce strategic risk. In her role as Head of Research and Measurement at Seedtag, Shari led one of the industry’s first neuroscience-based validations of AI-powered...

Michele Evans is the artificial intelligence (AI) advisor to the stars. In her role as the founder and CEO of NxtWaves, Michele helps CEOs and leadership teams navigate the era of AI with clarity, confidence, and momentum, helping them discover practical, non-technical methods for adopting AI across their organizations without hype, fear, or unnecessary complexity. This position gives her an unvar...

With so much hype around agentic AI, it can be difficult for marketers to know where the real value lies or how they need to position their existing technological capabilities to optimize agentic implementation. That’s where Bob Walczak, CEO of MadConnect, comes in. Bob’s opinion on the implementation of agentic AI is a simple one that the marketing industry seems to be resisting: The real bottlen...

As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in retail and digital commerce and identifying how those trends will affect the marketing practice. Her latest focus was on the holiday season — a time of abundant opportunity for brands that know how to get their messaging and targeting right.   On this episode of On Scope, Maggie...

Microgenerational research is a personal passion for Armida Ascano, chief insights officer at Trend Hunter. She first became interested in the field years ago when she noticed she was regularly having to defend millennials, reminding colleagues that her generation was not a monolith and was, in actuality, comprised of an entire spectrum of thoughts and perspectives around technology. Those experie...

How do brands reconcile their sustainability pledges with the rapid acceleration of artificial intelligence (AI), a technology that comes with a set of valid ecological concerns? That was the core question the On Scope team set out to answer when it sat down with Manoj Saxena, founder of the Responsible AI Institute, for a frank and insightful conversation on LinkedIn Live.   On this bonus episode...

With the 2026 FIFA World Cup ready to kick off, brands are gearing up for one of the most anticipated marketing opportunities of the year. But with activations ranging from out-of-home display to IRL activations , measuring the success of these branded efforts will be a challenge. That’s where Greg Joseph, VP of inventory development at StackAdapt, comes in.   On this bonus episode of On Scope, Gr...

On a special bonus episode of On Scope, Alex Josephson, VP of BrandWorks at LinkedIn, went live on LinkedIn with host Mike Berberich for a deep dive on how marketing and business professionals can turn personal branding into a powerful growth driver. Along with questions from the audience, Mike and Alex discussed best practices for growing the personal brand of executives and frontline employees,...

Dr. Marcus Collins, an author and clinical professor of marketing at the University of Michigan, is an expert on culture and how it influences human behavior. As both an academic and a practitioner, his strategies and creative contributions have led to hugely successful activations for clients like McDonald’s, Google, and even pop superstar Beyoncé.   On this episode of On Scope, Marcus joins host...

Bob Regular, CEO at Infolinks Media, has been in ad tech long enough to see every hype cycle come and go. With all that experience, Bob now maintains that the marketing industry is stuck chasing the wrong things, arguing that smarter media buy paths — rather than shorter ones — are the key to unlocking efficiency, performance, and trust in programmatic media. On this episode of On Scope, Bob joins...

Laura Ries is a globally recognized branding strategist and bestselling author of the book, The Strategic Enemy: How to Build and Position a Brand Worth Fighting For. Since 2022, Laura has continued her father’s legacy, serving as the chairwoman of RIES, a consultancy that aims to lead brands to clarity and focus by using proven positioning strategies that help them stand out in the minds of consu...

Kellie Pean and Alyssa Convertini Lindquist are the co-founders of Brand New: A Collective, a bicoastal and award-winning marketing agency with disciplines across creative, strategy, experiential production, and talent partnerships. The agency is guided by a penchant for cultural mastery, using its team’s deep understanding of culture to craft stellar campaigns and activations that drive meaningfu...

Rita Ramakrishnan is an executive coach with more than 15 years’ experience leading people strategy and helping neurodivergent executives turn their cognitive differences into competitive advantages. Through the years, she has developed a keen understanding of how team structures can be designed to maximize the strengths of all individuals, but especially those who are neurodivergent. On this epis...

Gravity Research’s Joanna Piacenza has a knack for driving enterprise growth through research-backed thought leadership and integrated marketing strategy. As VP of thought leadership and marketing, she excels at translating proprietary research into executive-ready narratives and strategic communications. On this episode of On Scope, Joanna joins host Mike Berberich to share recent research from h...

Since 2021, when the Supreme Court rejected an NCAA appeal of its antitrust lawsuit, student athletes have been able to receive compensation for licensing their name, image, and likeness (NIL) in business partnerships . This watershed moment not only changed the college sports landscape, but also opened up the door to a new and exciting opportunity for brand advertisers increasingly under pressure...

With more than 20 years of experience working as an executive at NBC, MTV Networks, and major advertising agencies with accounts such as Miller Lite, Uncle Ben’s, and Dole Foods, Dr. Mara Einstein knows a thing or two about media and marketing. Now working as a self-proclaimed marketing critic, Dr. Einstein, who authored the book, HOODWINKED: How Marketers Use The Same Tactics As Cults, believes m...

Arun Kumar is an accomplished global data and marketing leader with a proven track record of setting strategies and developing products that stimulate business growth while reducing costs. He’s an accomplished public speaker, an advisory board member, and the author of The Data Deluge: Making Marketing Work Better for Brands and People. On this episode of On Scope, the Global Head of Data and AI a...

Every year at the conclusion of the Super Bowl, Zappi conducts a real-time analysis of the ads, generating a robust report on which commercials performed well, which missed the mark, and the lessons marketers can learn from both. Zappi CMO Nataly Kelly joined the On Scope team in ANA Studios to breakdown this year’s analysis, covering all the key takeaways from Super Bowl LX’s slate of ads. Along...

This Sunday, marketing’s biggest event returns. No, we’re not referring to that event. We’re talking about the Puppy Bowl, obviously. Ahead of this momentous occasion, Twyla Huang-DiSimone, an award-winning partnership marketing executive with more than 20 years of multiplatform media experience, joins the show to discuss why the Puppy Bowl is now a more intriguing advertising opportunity than the...

Faith Popcorn is a futurist to the Fortune 500, best-selling author, and renowned global speaker. The New York Times once dubbed her “the trend oracle” and Fortune has hailed her as the “Nostradamus of marketing.” On this episode of On Scope, she joins the show to give an exclusive look at what she believes the future of marketing will look like. Along with host Mike Berberich, Faith discusses wha...

On the season two premier of On Scope, ANA CEO Bob Liodice returns to discuss the skills and traits that marketers will need in 2026 and beyond. Along with host Mike Berberich, Bob covers the reasons why he is optimistic about the future of marketing, despite growing concerns related to AI and the economy; why he believes brand building is the premier pathway to shareholder growth and how marketer...

In the season one finale of On Scope, host Mike Berberich and show producer Ryan Dinger reflect on some of the most valuable marketing lessons guests shared in 2025. From balancing short-term tactics with long-term brand building to navigating AI adoption and responsible marketing, you’ll hear valuable insights from former Mastercard CMO Raja Rajamannar, Deloitte Digital’s Maggie Gross, eos’s Soyo...

Caitlin Blewett is a fierce believer that bold brands build strong businesses. As the CMO at Genpact — named one of the World’s Best Employers by Forbes for three years straight — she understands how important internal branding can be to driving healthy and productive cultures. Caitlin joins the On Scope podcast to give listeners a behind-the-scenes look at her company’s practical approach to AI i...

Brand Finance’s Alfred DuPuy is a brand strategy and valuation executive with more than 15 years of experience driving revenue growth, enhancing client relationships, and leading high impact global teams. He is on an ongoing mission to provide clarity to marketers, brand owners, and investors by quantifying the financial value of brands. As a part of that mission, he joins the On Scope podcast to...