My Entrepreneurial Life

Not every conversation at a networking event has to end with a pitch. In this episode, Jen and Erica sit down with a friend who has built her business on relationships, to talk about what changes when you walk into a room looking for ways to help instead of ways to sell. She shares how she shows up when motivation isn't there, what keeps her committed to the people around her, and how the business...

Your branding is so much more than your logo. Long before anyone reads a word on your website or books a call with you, your brand is already forming a first impression, and it's backed by the psychology of how people see, feel, and remember. In this episode, Jen sits down with Erica to learn what branding really is and why it deserves a place in your business. Erica walks through a recent rebrand...

What if everything you wanted, as a business owner, a mom, a wife, didn't actually require more time, just nine focused minutes a day? In this episode, Jen and Erica sit down with Jennifer Sise, coach, consultant, and author of It's Only a Matter of Time , to talk about why women don't have to choose between giving their best to their work and showing up well for the people they love. Jennifer sha...

Join Jen for this unfiltered solo episode where she talks about how to know whether or not you have the right lead magnet. Learn More About Your Business Fill out the Build it Better Scorecard and see what's working in your business and your greatest opportunities for growth. Your report will score you over 8 areas of business and show your top priorities. Visit https://scorecard.builditbetterco.c...

If you've ever looked at your to-do list and called it your priorities, you're not alone, and this episode is going to change how you think about both. Erica and Jen get into the real definition of a priority, why it's not the same thing as everything on your plate, and why mixing the two up is exactly what keeps you feeling exhausted and behind. Come and discover how to turn a long list into some...

If you've ever sat down to write out your priorities and realized everything on the list feels equally important, this episode is for you. You'll hear why prioritizing isn't something you figure out once and move on from, why the priorities that worked for you last season might not work for this one, and why most priority lists fall apart because of something that never even makes it onto the page...

Have you ever caught yourself calling everything you sell an "offer" without really knowing what that word means? In this episode, Jen and Erica break down what an offer actually is and how it fits into a value ladder, the system that moves someone from a free lead magnet all the way up to your highest-ticket offer. They walk through their own value ladders in detail, share real client examples ac...

Are you standing at the edge of starting something new and wondering if you're crazy for taking the risk? Or are you a few years into your business, watching things that used to work stop working, and wondering what to do next? Wherever you're standing, you're not the only one there. In this episode, Jen and Erica compare notes on a theme that kept showing up in their client conversations at the s...

Being the CEO of Your Business Are you the CEO of your business, or have you just created another job for yourself? In this episode, Jen and Erica sit down with friend and mentor Mandi Casey to unpack her CEO framework and what it actually takes to lead instead of just work. We get honest about where we still get stuck in the weeds, the mindset shifts that changed things for each of us, and the pr...

Marketing your own business can be surprisingly hard; even when marketing, messaging, or strategy is part of what you do for clients. In this episode, Jen and Erica have an honest conversation about the ways their own marketing has fallen to the back burner and what they're doing to get back into a sustainable rhythm. In this episode, we talk about: Why business owners often put their own marketin...

AI is everywhere right now, but many business owners are still only using it for one thing: creating content. In this conversation, Jen and Erica talk about how AI can support your business in much bigger ways; from saving time and organizing ideas to improving systems, handling repetitive tasks, and helping you work more efficiently. They also talk honestly about the temptation to chase every new...

In their very first episode together, Jen and Erica tell the story of how they met — and why two business owners who could easily see each other as competitors chose collaboration instead. It's a conversation that gets right to the heart of why this podcast exists in the first place: community. They talk honestly about the isolation that so often comes with entrepreneurship, what changed for each...

Have you been wondering where I've been? Spoiler: you probably weren't. In this bridge episode, I'm calling myself out for the pressure I put on myself to produce content constantly—and giving you permission to do the same. Because here's the truth: you can't do it all, and that's okay. Plus, a heads up that we are launching our new show Our Entrepreneurial Lives in just a few days! New title, new...

The hardest kind of change isn't letting go of something bad or broken. It's letting go of something that's working. When things are good, they're comfortable. They're familiar. And that comfort can become the very thing keeping you from something so much better. In this episode, we're talking about how you've sometimes got to let go of something good in order to make room for something better. If...

Every entrepreneur knows the feeling. You start a new project full of excitement and energy, and then suddenly you're stuck. You're not at the beginning anymore, but you're nowhere near the end either. You've hit what I call "the muddy middle" and most of us will do everything we can to get out as quickly as possible! In this episode, you'll discover why the muddy middle is actually a sign that yo...

A few weeks ago I was a guest on the MindHER podcast with Mandi Casey , and at the end of our conversation she asked me what one piece of leadership advice I've received that I still follow today. My answer was immediate — a quote attributed to Abraham Lincoln that I first found nearly ten years ago while preparing a sermon, and that has stayed with me ever since: "All men are born originals. Sadl...

Something has shifted for coaches and consultants over the last couple of years — and if getting clients has started to feel harder than it used to, you're not imagining it. In this first episode of a brand new series, I share one of the most important lessons from my own transition from personal brand to agency: I still serve the same people, but the problem they are wresting with has changed. An...

Have you ever found yourself arguing with ChatGPT, re-prompting the same request five times, and walking away with nothing to show for it? I get it! I got to a point where AI wasn't giving me time back. It was stealing it away from me. The fact is many entrepreneurs are struggling with the use of AI. It is more and more available, and yet it doesn't seem to be really helping us. In this episode, I...

Over the course of 2025 people were asking, "are online courses still a thing?" And now that Amy Porterfield has announced she is closing her Digital Course Academy, people are wondering if, in fact, online courses have officially died. In this episode of the podcast, we talk about the perfect storm that helped inflate the success of self-paced courses and what people want in this new season. You'...

There's very little in life or business that's truly permanent. Seasons change. Priorities evolve. What once felt right can quietly start to feel off, even heavy. Some things simply don't work anymore. In this episode, I share my story of my first business coming to an end and how that lead me to what I do now. It was a hard transition. Honestly, in some ways it still feels that way now, too. If y...

If you think your newsletters, blog posts, sales pages, and podcast recaps are all starting to sound the same, you're not imagining things. This is what I thought was happening to me, and after gathering research from the top industry experts in digital marketing, along with my own particular observations and experience, it's all starting to make sense.   In this episode of My Entrepreneurial Life...

If you've been feeling frustrated in your business—stuck, spinning, or wondering why things aren't moving the way you hoped—you're not alone. In this episode, I'm sharing a very real behind-the-scenes look at my own journey this year… including the moment when all my momentum stalled and what I decided to do about it.  I'll also share with you how to create your own list of small, doable steps so...

If you're feeling tired, stuck, or strangely disconnected in your business right now, you're not alone. Many entrepreneurs are realizing something deeper is happening beneath the surface — it's not a strategy problem, it's a community problem. In this episode, we explore the real power of community in our personal lives and businesses — why it's essential, what it looks like, and how to begin reco...

If you've an entrepreneur or business owner who has been feeling stretched thin or constantly reacting to everything around you, you're not alone. In this episode, I share five simple habits that have helped me reduce overwhelm and stay focused even when life and business feel chaotic. These habits are not about adding more to your plate or following complicated systems. They are small, practical...

Most entrepreneurs think they're selling their product or service—but that's not what your audience is really buying. In this episode, we dive into the second key shift that brings clarity and confidence to every offer you make. You'll learn how to identify the true results and transformation your clients want, so your messaging connects and your sales conversations feel effortless. Once you under...