Marketing O'Clock - Digital Marketing News

Google I/O 2024 This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - htt...

Site Reputation (Google's Version). New Abuse Policy Is Rolling Out. This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close. SAVE YOUR GA3 DATA - https://cypressnorth.com/soluti...

March 2024 Core Update Rollout Complete #googlecoreupdate #googleads #googleadsense This week on Marketing O’Clock, Google finally put a COREk in the March 2024 Core update, new PMAX updates are insight(s), Google Publisher Center will stop allowing you to add new publications, and Google Ads is hitting pause on keywords with no impressions. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/...

Chrome’s Third Party Cookie Phase Out Delayed Again This week on Marketing O’Clock, third party cookies will live to see another year in Chrome and Prabhakar Raghavan gives Google a rallying cry. Plus, TikTok… is time running out for the app in the US? SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.mar...

Google AdSense New Ad Intents Formats This week on Marketing O’Clock, AdSense is dropping anchor in content with new ad intents formats, generative AI could help you set up your demand gen campAIgns in Google Ads, and the Ad Strength debate is still going strong. Plus all the news you missed this week! SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ T...

Creators are Setting Up Shop With New YouTube Shopping Features This week on Marketing O’Clock, Survey says… you should tune into this episode to hear about the State of PPC! Plus, Google wants to get pAId for SGE and other AI features, YouTube creators are setting up shop, a new Google Ads feature could be BADge for advertisers, and we have more strong feelings about the ad strength conversation....

Comment Button In Google Results This week on Marketing O’Clock, SEOs COMmEnt across a new feature in Search and Discover, we have “strong” feelings about a new UI test in Google Ads, and Google Ads turns negatives into a positive with a new match type update. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://su...

Google Announces Changes to Search Ad Metrics Definitions SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -------------------------------------------------------------------...

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -----------------------------------------------------------------------------------------------------------------------------...

SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ -----------------------------------------------------------------------------------------------------------------------------...

Google Ads Will Pause Ad Groups With No Impressions SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ ------------------------------------------------------------------------------------------------------------------------...

Part(ner)ing Ways. Google Allows Advertisers to Exclude Search Partner Placements from Pmax. Search Partner Placement Exclusions This week on Marketing O’Clock, is Google Ads’ heart finally in the right place(ment)? Search Partner placement data for Pmax is announced. Google is paying publishers to test an unreleased generative AI platform. Then, Google ADS a report to GA4. SAVE YOUR GA3 DATA - ht...

Google’s Consent Mode V2This week on Marketing O’Clock, we have a special guest to help you make ConSense out of Google’s Consent Mode V2 Announcements. Plus, Reddit makes an AI-nonymous deal to provide Reddit user responses into a large language model. Then, Google Ads’ sales team is up to their dirty tricks again, this time in Gmail inboxes. SAVE YOUR GA3 DATA - https://uadataextract.com/ Take t...

Google Pulls Back on Web Story Placements This week on Marketing O’Clock,  Is Google closing the book on Web Stories? Plus, Google launches a Brand new update to LSAs and Google has a Pinteresting new advertising partnership. SAVE YOUR GA3 DATA - https://uadataextract.com/ Take the Marketing O'Survey - https://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com/ Join our Disc...

Enhanced Conversions in Microsoft Advertising This week on Marketing O’Clock, some updates are coming to Microsoft Ads that will enhance the experience. Then, Google unveils a reBard of its AI chatbot. Plus, who took the cookie from the cookie jar? The UK’s Competition and Markets Authority, that’s who. Google ‘cannot proceed with third-party cookie deprecation’ in the UK until they address privac...

Single Headline RSAs, Campaign-Level Headlines, & More Google Ads Announcements This week on Marketing O’Clock, If you like it then you better put a pin on it! Google explains why you might see single-headline RSAs in the SERPs and other changes to search ads creative. Then, TikTok is testing new ways to make posts shoppable. Plus, we’re shocked to learn that Google CPCs are going up. WIX.com,...

Conversation stA(I)rter. Google Ads’ AI-driven Conversational Experience Rolls Out This week on Marketing O’Clock, Chalk it up to Conversational Experience. Google Ads is rolling out their AI-powered campaign setup tool. Plus, LinkedIn is LEADing the way for B2B advertising with sponsored post ad format. Take our survey - http://survey.marketingoclock.com/ Visit us at - https://marketingoclock.com...

Immoral Support | Google Ads Advertisers are Fed Up With Customer Service Google Ads Advertisers are Fed Up With Customer Service This week on Marketing O’Clock, We find out why Google Ads customer service is hardly serving customers. Plus, a new Google Ads campaign feature is making headlines. Then, Google announces more layoffs. Visit us at - https://marketingoclock.com/ Join our Discord Communi...

New Story oVERGEneralizes Google (and SEOs) Impact on the Web This week on Marketing O’Clock, A new article on SEO has us on the Verge of our sanity Then, We *check out* the changes coming to Microsoft Advertising’s hotel ads. Plus, TikTok adds some new Partner Tools, for Good Measure. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Joi...

That’s the Way the Cookie Crumbles | Chrome’s Third-Party Cookie Phase Out Has Begun Me want privacy! Chrome’s third party cookie phaseout has begun. TikTok has a new AI Creative Assistant that AIms to help you with content ideas. Plus, no more missing links? We’re unpacking Facebook’s new Link History settings. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://communi...

This week on Marketing O’Clock, Google will let you ADjust your ad copy from the SERPs.  @lilyraynyc found a SERPrise, lots of spammy search results on Google. Plus, POV: TiktTok lets creators see analytics on desktop devices. Intro - 00:00 📰 Main News Edit Ad Copy in the SERPs - 5:02 Lily Ray found a landfill of spam in the SERPs - 8:23  TikTok is improving tools for creators and marketers- 12:4...

The 2023 Clockscars Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https://www.runyourpool.com/p/j/fb9b6d706ebf46cc931ea45ab3668e47

Coming Soon! Longer YouTube TV Ads Is this what streams are made of? YouTube announces fewer (and longer) ads on the TV app. It’s “Open” season for local SEO. Plus, X is going the extra StreamYard with a new integration for livestreams. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join Marketing O'Pick'em (NFL picks) - https:...

This week on Marketing O’Clock, If you want no part(ner) of SPN placements, Google Ads may now let you opt-out. We say “yes!” to the new YouTube Engagement campaign subtype in Google Ads. Plus, Google Ads is rolling out their verified advertiser badge and they are playing favorites. Visit us at - https://marketingoclock.com/ Join our Discord Community - http://community.marketingoclock.com/ Join M...

On this week’s show, Google Announces Gemin(A)I - a new AI model that they say is smarter than you. New Reddit ad placements put your ads at the center of the conversation. Elon Musk slings X-rated insults after large advertisers stop spending on the platform. Plus, Google confirms that Supplemental feeds are coming to GMC Next and new advertiser audience capabilities are coming to LInkedIn. SAVE...