IAB Europe
IAB Europe podcasts
From Digital Dawn to Programmatic Perspectives , Retail Media Essentials and Policy Matters , our podcasts shine a light on the freshest insights from across the digital advertising and marketing industry. Each episode brings together an IAB Europe host and industry guest to dive into big ideas, key trends, and how we can build a more sustainable future together. Whether it’s the latest innovations in programmatic, the growing world of retail media, or the policies and regulations shaping the future of our industry, this is your go-to place for all of our podcast series in one spot.
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Epizody
Brand Safety and Brand Suitability in Digital Advertising 01.10.2021 39:18
We're back with another Trust and Transparency season special! For the month of September, we have been taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry. In this episode, IAB Europe’s CMO, Helen Mussard talks to Stevan Randjelovic, Director, Brand Safety and Digital Risk at GroupM on the subject of brand safety an...
Tackling Disinformation 23.09.2021 37:32
We're back with a Trust and Transparency season special! Over the next few weeks, we will be taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry. In the first episode of our Trust and Transparency series special, IAB Europe's Chief Economist, Daniel Knapp talks to David Goddard, Vice-President of Business Devel...
The Future of Video Advertising 22.07.2021 40:31
In our final episode of season one, IAB Europe’s Chief Economist, Daniel Knapp talks to Adam Noble, Product Marketing Director at Index Exchange. They aim to demystify the complexity of the OTT landscape to bring a clear and deep understanding to advertising and marketing specialists and take a deep dive into the future of video advertising.
Women in Programmatic 15.07.2021 46:29
In this episode, IAB Europe’s Chief Marketing Officer, Helen Mussard talks to Emily Roberts, Programmatic Trading Manager, EMEA, at BBC Global News and Sophie Toth, Programmatic & Ad Tech Lead at EuroNews, about women in programmatic and the Women in Programmatic Network. The talk about what it’s like to be a woman in the programmatic space, how the Women in Programmatic Network came about, a...
Exploring Creator Marketing 04.06.2021 24:45
In this episode, Lauren Wakefield, IAB Europe's Marketing and Industry Programmes Director talks to Flora Reynolds from the Creator Solutions team in Europe at TikTok. They talk about the wonderful world of TikTok and how this has evolved over the last 12 months, dive into creators, discussing what they are and how brands can use them and also explore the newly released Buyer's Guide to...
A Deep Dive Into Identity & Its Future 22.04.2021 33:10
In our latest episode, IAB Europe's Programmatic Advisor, and Partnerships Director at SeenThis, Andrew Hayward-Wright catches up with Tom Kershaw, CTO at Magnite. They discuss what it’s like to work in AdTech, and take a deep dive into the hot topic of Identity, talking about the opportunities available and what the future holds for solutions in this space.
The Wonderful World of Retail Media 15.04.2021 29:40
In this episode, our Chief Economist Daniel Knapp talks all things Retail Media with Yara Daher, Regional Managing Director, Retail & Partnerships at Criteo. They discuss the retail media landscape, look at how it has evolved, and how you can succeed in this space in a time of rapid growth and transformation.
Marketing with Purpose Part 1 08.04.2021 23:35
In this week’s episode, our Chief Marketing Officer, Helen Mussard, caught up with Ravleen Beeston, Regional Vice President of Sales at Microsoft Advertising UK. In part 1 of this two-part episode, they take a deep dive into diversity and inclusion and look at what this means and how it can be addressed in the workplace.
Marketing with Purpose Part 2 08.04.2021 25:21
In part 2 of this week's episode, IAB Europe's Chief Marketing Officer, Helen Mussard talks to Ravleen Beeston, Regional Vice President of Sales at Microsoft Advertising UK, about what it's like to work in the world of advertising and the role of purpose in marketing.
The Evolution of the TCF 18.03.2021 34:00
In this week's episode, our Privacy & Compliance Manager, Ninon Vagner, is joined by Elena Tutureanu, Senior Compliance Counsel, Global Data Protection & Privacy at Adform. They look at the impact of EU data privacy laws on digital advertising, discuss how the Transparency and Consent Framework is being implemented in Europe, and dive into how GDPR articulates with technical changes s...
The Challenges of Transparency & More. 25.02.2021 33:59
In our latest episode, our Chief Economist, Daniel Knapp is joined by Viktor Zawadzki, General Manager for EMEA & APAC at MediaMath. They dive into one of Daniel's favourite topics, transparency and the programmatic supply chain, discuss the future of identity and even touch upon one of our industry’s latest buzzwords, retail media.
Women in Leadership and Advertising 09.02.2021 30:09
In our second episode, IAB Europe’s CEO, Townsend Feehan talks to Facebook’s VP of EMEA, Nicola Mendelsohn about all things women in leadership and advertising, Facebook’s Build Brilliant Brands Book, and what we can expect for the future of digital advertising. Fancy winning a copy of the Build Brilliant Brands Book? We are giving 10 lucky listeners the opportunity to win a free copy of the book....
All things Digital Advertising for 2021 28.01.2021 36:28
In our first ever episode, we hand the mic over to our Chief Economist, Daniel Knapp, who is joined by Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe as they discuss all things Digital Advertising for 2021. They discuss what we can learn from the impact of COVID-19 on the advertising market, share the lowdown on what we can expect from a post-thir...
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