Honest Wealth Builders

Abi Asija interviews Dr. Mark Young, founder of Jekyll + Hyde Labs, about how consumer brands actually scale into major retail and media channels. Instead of focusing solely on advertising tactics, Mark explains that the real driver of growth is positioning a product around a clear problem customers care to solve. Key takeaway: People do not buy products; they buy outcomes. Mark shares how his age...

Abi Asija interviews Brandon Parker, founder of Land AI, about solving the biggest bottleneck in the land business: filtering serious sellers from tire kickers. While most investors focus on generating leads, Brandon focuses on what happens after the lead comes in and how to identify the twenty percent that actually convert. Key takeaway: the real leverage is not more leads, it is better qualifica...

Abi Asija interviews Nathan Shelby, founder of Shady Grove Properties, about building $83K in annual rental income through an unconventional real estate strategy: owning the land, not the headaches. Based in North Mississippi, Nathan has quietly built a portfolio of eight occupied units including a five-lot mobile home setup and three single-family homes. Instead of chasing large apartment complex...

Abi Asija interviews Lindsay Scherr Burgess, founder and “Moss Boss” of Green Wallscapes (https://greenwallscapes.com), about building a high-ticket, design-driven business in a niche most people overlook: preserved moss walls. From handcrafted studio production in South Florida to shipping large-scale commercial installations across the U.S. and Canada, Lindsay has grown the company to nearly $1M...

Abi Asija interviews Nathan Turner about building long-term income by purchasing residential mortgages at a discount. Instead of owning rental properties directly, Nathan focuses on buying first lien performing notes across the U.S., allowing him to collect steady monthly payments while staying out of day-to-day property management. Key takeaway: Cash flow and lifestyle freedom can be created thro...

Abi Asija interviews Dylan Bost, founder of Sunny HQ, a human-first WordPress hosting company built on one simple promise: fix it fast and take care of the customer like it’s your own business. They break down how Dylan grew to 450 customers with less than five percent churn in a market dominated by giants like GoDaddy, WP Engine, Kinsta, and Pantheon - without competing on price. Key takeaway: cu...

Abi Asija interviews Sean Boyle, founder of Momentum 360, a Philadelphia-based digital marketing agency that generated 3 million dollars in revenue in 2025 by fixing one of the biggest hidden problems in local business: suspended Google Business Profiles. They break down how Sean built a seven-figure agency serving service businesses like plumbers, roofers, and HVAC companies by turning Google sus...

Abi Asija interviews Chris McManus, founder of GC Landscaping Inc., a North Carolina landscaping and pool construction company, about scaling from zero capital and a borrowed lawnmower to a multi-million dollar operation with nearly 30 employees. They break down how Chris grew almost entirely through word of mouth, spending less than 10,000 dollars on ads in seven years. Early growth came from doo...

Abi Asija interviews Jack Allweil, a land investor focused on Apache County, Arizona, about scaling from fifty one deals per year to a consistent six deals per month. They dive straight into acquisition strategy, disposition channels, capital constraints, and building systems that support growth. Key takeaway: revenue equals goodwill multiplied by the number of offers you make. Abi breaks down why...

Abi Asija interviews Terry Rich, former lottery CEO and public speaker, about the real warning signs that someone inside your organization may be stealing. From uncovering the largest lottery fraud in U.S. history to advising banks and small businesses on internal controls, Terry shares hard-earned lessons on trust, temptation, and oversight. Key takeaway: fraud almost always follows three pattern...

Abi Asija interviews Darren Tompkins, founder of Vader-Rey Companies, about why he doesn’t rely on paid ads to grow his recruiting firm. In an oversaturated industry dominated by massive firms, Darren has built a lean, virtual operation powered almost entirely by relationships. Key takeaway: 90% of his business comes from referrals. Instead of spending heavily on advertising, Darren focused on tru...

Abi Asija interviews Nancy White, founder of The Healthy Cells Chick, about building long-term income through health, affiliate partnerships, and alternative investing. Instead of chasing trends, Nancy has focused on organic growth, relationship-driven marketing, and multiple streams of income from coaching and wellness products to real estate and private funds. Key takeaway: longevity in business...

Abi Asija interviews John Magnor about why sales isn’t mainly about persuasion or objection handling. The real leverage is building the foundation: fast lead response, strong sales systems (hiring, onboarding, CRM), and structuring teams so founders aren’t stuck on calls all day. Key takeaway: speed to lead beats persuasion. John shares an AI “pre-call” tactic (via GoHighLevel + 24 Call Desk) to i...

Most business podcasts talk about success. This one works on it. Welcome to Honest Wealth Builders. This is not a highlight reel. It’s a live strategy lab. Each episode, I sit down with a revenue-generating founder. We break down how their business actually works. We identify the real bottleneck slowing growth. Then we workshop the next smart move. Real businesses.  Real numbers.  Real decisions....