Fit For the Future

Experience matters. Many "experts" don't walk their talk; they don'tpractise what they preach. When you can draw on your own experienceand have the maturity to step outside it and put it in context, youprovide a richer, truer and more significant service to your clients. Hosted on Acast. See acast.com/privacy for more information.

If you write a promotional e-book, you should give it away free. Or take it one step further - and make it BETTER than free! Hosted on Acast. See acast.com/privacy for more information.

A successful affiliate program - on or off the Internet - rests on three important principles. If you get this mix right, you've got a better chance of making your affiliate program work. Not all affiliate programs follow these rules. But if you break them, make sure you know why. Unfortunately, most businesses ignore one or more of these principles, without knowing why. And that's a disaster for...

One of the things holding people back from creating - and profiting from - information products is that they undervalue their expertise. They don't think they are "good enough" yet, or they don't think their material has any value to their clients. But if clients are already paying you to speak, train, coach or consult them, chances are they do value what you've got to offer. It's just a matter of...

Here's the single most important secret for successful marketing: First find out what your customers want; and then create products or services that match their desires. Hosted on Acast. See acast.com/privacy for more information.

Does writing an e-book have to be a lot of work? Not if you enlist allyour friends in the process! Learn how to write, publish anddistribute an e-book effortlessly and effectively. Hosted on Acast. See acast.com/privacy for more information.

If you're a messenger - somebody with ideas to share with the world -you can no longer rely on your authority alone. You are no longer anexpert because you say you're an expert. You're an expert because wesay you're an expert. If we like you we'll listen to your ideas andtake action. It's all about authority with community. Hosted on Acast. See acast.com/privacy for more information.

If you're a speaker, trainer, coach, consultant, author or otherinformation expert, you'd better be using the Internet actively inyour business. And that means creating an on-line presence. Not justa Web site any more. If you don't have the time to be seen as theexpert in your field, your clients and customers will find somebodywho does! Hosted on Acast. See acast.com/privacy for more information.

Kyle Macdonald's personal story of how he trades up from a paper clip to a house contains valuable insights for anybody in sales. Hosted on Acast. See acast.com/privacy for more information.

One of my clients recently created a new bundle of products and wants to find other people willing to sell them on her behalf. In return, they get a hefty commission. She asked me for some advice about how to best approach these people, and how to convince them to be part of her extended sales force. I'm going to share some of that advice with you here. Hosted on Acast. See acast.com/privacy for m...

Who are the people in your neighbourhood? Trust sells. Every marketing effort must be based on the level of trust you have with your market. Hosted on Acast. See acast.com/privacy for more information.

Are you truly entering the conversation in your clients' minds? Use the principle of gravity marketing to create irresistible attraction for your products and services. Hosted on Acast. See acast.com/privacy for more information.

As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral material. As an expert, your most powerful marketing tool is your expertise. It's your knowledge, your ideas, your intellectual property - and the way you apply it to your clients' lives and businesses t...

Most people visiting your Web site are looking for information, not (yet) for products. Lead with value and show your expertise - before jumping in with your sales pitch. Hosted on Acast. See acast.com/privacy for more information.