Citation Labs Podcast

QUESTION: How do I pitch Citation Labs link-building campaigns to my CMO? ANSWER: A CMO focuses on revenue and growth rather than SEO-specific terminology. When pitching a Citation Labs link-building campaign, the conversation should center on: Competitive advantage: “Competitors outrank us because they have stronger backlinks.” Revenue impact: “More links to high-intent pages lead to higher ranki...

QUESTION: What should I do if my leadership doesn’t believe in link-building? ANSWER: Some executives may not see link-building as a priority or may have had poor experiences in the past. After nearly 20 years in the space, we get it. SEO can feel like a black box and backlinking even more so. This is why Citation Labs has built custom tools and reports to connect our efforts to key sales metrics,...

QUESTION: How does Citation Labs track and measure the impact of link-building? ANSWER: There are two buckets for measuring the impact of link building: The metrics that align with SEOs: keyword rankings, traffic, share of voice, and number of links. The metrics that align with leadership teams: revenue, conversion rates, and AOV. Using Citation Labs impact reporting, we provide a very detailed an...

QUESTION: How will Citation Labs link-building efforts align with our business goals? ANSWER: Link building must support revenue-driving pages, sales initiatives, and brand credibility to justify your role as an SEO and investment by your team. This is why Citation Labs spends the first meetings exploring your business goals to build out a strategy that focuses on increasing the visibility of your...

QUESTION: How will Citation Labs help me ace my annual review? ANSWER: SEO leaders are often measured on organic growth, revenue impact, and alignment with business goals. Citation Labs structures its link-building strategy to ensure that: Organic search performance improves in measurable ways The impact of SEO efforts can be clearly communicated to leadership Reporting ties directly to revenue, m...

QUESTION: How does Citation Labs help us expand our SEO budget and improve company-wide buy-in? ANSWER: Many SEO leaders struggle to get leadership support because SEO results take longer than paid media and are more difficult to explain. Executives want to see financial impact, not traditional SEO metrics. Without the right story on how SEO impacts sales metrics, leadership teams see SEO as a cos...

QUESTION: Why are high-traffic pages and DR/DA not a guaranteed indicator of success? ANSWER: Relevance, not DR/DA or traffic, indicates success. Citation Labs believes that you need content that’s relevant to your buyer, written for a publisher with a contextually relevant link. This sends numerous positive signals of a valuable link, helping increase sales page ranking.  Most link building agenc...

In this clip, Garrett French, founder of Citation Labs, dives into one of the most overlooked but impactful ideas in content strategy: FUQs  - Frequently Unasked Questions. While FAQs cover the obvious, FUQs (Frequently Unasked Questions) uncover the hidden truths your audience doesn’t even know to ask. These are the silent gaps in knowledge that can make or break success and Garrett breaks down e...

How many links does my page need?  The Link Gap Analysis Tool Link Launch ( https://LinkLaunch.com by Citation Labs) answers that question.  How Many Links Does My Page Need? Link Gap Analysis Tool Fetch Your Site's Pages The Core of the Link Gap Analysis Link Building Scenarios & Budgets Link Launch by Citation Labs Do you ever wonder why the competition outranks you? It’s not just about...