BRX Pro Tips

BRX Pro Tip: Follow Up is Part of the Service Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, today’s topic, I’d like to chat a little bit about follow up, but with specific respect to following up for the person who is out there in […]

BRX Pro Tip: Make the Next Step Obvious Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, do you have a discipline that you try to live into when you’re wrapping up a meeting or a conversation to ensure that there’s some forward momentum? Lee […]

BRX Pro Tip: One Good Story Beats 10 Talking Points Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I will share with you and the folks who tap into this work, you know, I do quite a bit of internal coaching with studio partners, […]

BRX Pro Tip: Readiness Matters More than Advice Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, you’ve heard me mention this mentor from my early career before, his name is Steve Brown. But he would say there’s nothing more frustrating and less productive than giving […]

BRX Pro Tip: Scale Changes the Leadership Job Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor, Stone Payton here with you. Lee, I was reflecting on this the other day, as Business RadioX in this new chapter where we’re really putting a lot of time and energy and resources toward scaling, […]

BRX Pro Tip: Serve Before You Sell Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, it’s been our mantra from day one, serve first. Serve early. Serve often. But say more. Lee Kantor: I think it’s important, again, in today’s world where we’ve talked […]

BRX Pro Tip: Stop Waiting for the Perfect Prospect Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, this is just good solid advice. I’m glad we’re going to talk about it a little bit. This just hits me gut level. I believe in it with […]

BRX Pro Tip: Study a Market Before Entering It Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, I think we can speak to this topic with some degree of street credibility, because as we scale, I think we’re learning a lot and we’re having some […]

BRX Pro Tip: 3 Common Ways to Measure Success of a B2B Podcast Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what’s your counsel on measuring the success of your B2B podcast? Lee Kantor: Well, there’s one way I like to do it. There’s three […]

BRX Pro Tip: Cure for Lack of Motivation Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, this may never happen to you. It doesn’t happen with me as much as it might for some, just because I get so much joy out of the work that […]

BRX Pro Tip: Undivided Attention – Another BRX Superpower Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you, Lee. I know I’m a little bit biased. I think there are a great many advantages to the way we approach serving people, helping people, and making […]

BRX Pro Tip: 6 Important Things an Entrepreneur Should Work On Every Week Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I’ve got a question and it’s as much for my personal benefit as it is for our Pro Tip listening audience. But how do […]

BRX Pro Tip: 2 Best Ways People Make B2B Decisions Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, you and I have both maintained, and I think it’s a product of our experience, that B2B sales is different. People make B2B buying decisions differently than […]

BRX Pro Tip: Low Cost Marketing Tactic You’re Not Doing Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s dedicate this tip to marketing tactics. Lee Kantor: Yeah. This is a great low cost, no cost marketing tactic you can use that, I […]

BRX Pro Tip: Find Your People Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, I had a business mentor early in my career and he would tell me, “Play your music for the folks who want to hear your brand.” But he was trying to say, […]

BRX Pro Tip: Actions Speak Louder Than Words Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, two of the things that you say all the time. One is one crisis at a time. That sticks with me. But you also remind me, as […]

BRX Pro Tip: Acting Like an Owner Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, acting like an owner. Lee Kantor: Yeah. This is so important. You have to act like an owner before you become an owner. And that really goes to […]

BRX Pro Tip: Ask Again Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we’ve touched on this topic in general in the past, but I want to do a little deeper dive about an approach, a strategy, a set of tactics for cultivating getting […]

BRX Pro Tip: Be a Connector Before You Need a Connection Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I feel like you certainly have the street cred to answer this. What counsel do you have to offer in terms of making those powerful, productive […]

BRX Pro Tip: Capture What You Learn About People Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, now that we have this RMX report that we generate for studio partners at a certain subscription level, I’m seeing just how much, in black and white, […]

BRX Pro Tip: Do the Uncomfortable Thing First Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, I’m sure this isn’t uncommon. I get up every morning excited about the work we do. I feel like I’ve got a list longer than your arm. And sometimes […]

BRX Pro Tip: Don’t Confuse an Audience with a Network Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, describe the distinction between an audience and a network. Lee Kantor: An audience are people who might know who you are, but you don’t know who they […]

BRX Pro Tip: Fix the Leak Before Adding Water Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, let’s chat a little bit about filling the pipeline, populating the funnel. Lee Kantor: Yeah, this is interesting. And I think this came up recently for me […]

BRX Pro Tip: Give People a Reason to Reconnect Stone Payton: And we’re back with Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, we have addressed at some length in all of our work, including the Pro Tips series, this idea of being a connector. Connecting people. Talk a little […]

BRX Pro Tip: The Problem is the Problem Stone Payton: And we’re back with Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about solving the problem, whether it’s identifying the root cause or the person assigning roles and activities to get the problem solved. What’s […]