2 Regular Guys Talking Decoration and Personalization

Automation and AI are no longer futuristic concepts reserved for big companies with developers on staff. In this episode of 2 Regular Guys, we sit down with Eric Granata, MAS of PromoPilot.io to explore how distributors can use automation and AI orchestration to save time, eliminate repetitive tasks, and build smarter, more scalable operations. With 13 years on the distributor side and now a Zapie...

Aaron is off teaching at DAX this week, so Terry and Erich are stepping in to continue the conversation on how decorators can reach more buyers without feeling salesy or getting lost in the noise. They will share practical, relationship-driven ideas that actually work, including the 3 Minute Touch follow up system, live decorating events that create real-time excitement, borrowing audiences throug...

In this episode of The 2 Regular Guys, we welcome Jason Nokes of PromoPulse to talk about automated marketing and why consistency is the real secret to growth in the promotional products and decorated apparel space. With more than 30 years in promo tech and six years focused specifically on automation tools for distributors, Jason shares what marketing really means for small shops, why having a pl...

Process is one of those things everyone knows they should work on, yet very few truly invest the time to get it right. In this episode of 2 Regular Guys, we welcome Dean Biscan, a 14-year industry veteran who has seen process from every angle. From owning his own apparel shop to working with powerhouse manufacturers, stepping into custom signage, and now operating within a national franchise model...

Terry and Aaron are back in host mode, breaking down practical, creative ways the Regulators can reach customers and potential customers without feeling salesy or getting lost in the noise. From quick wins you can try this week to longer-term visibility plays that compound over time, you will walk away with ideas you can put into action, whether you sell B2B, B2C, or both. Expect real examples, si...

What if profit came from clarity, not hustle? This week, we are joined by Becky Kotzer of BK Custom T’s to talk about what it really looks like to build a profitable business on purpose. Becky shares her garment decorating journey and how getting clear on her purpose changed the way she thinks about pricing, profit, and the role money plays in her business. In this conversation, we get pract...

Trade shows can be one of the most powerful growth tools in your business or an exhausting expense with little return. The difference is having a clear plan before, during, and after the show. This week on 2 Regular Guys, we welcome back Angie Meese , sales consultant for UxPrint and the creative force behind That Shirt Shack. Angie shares practical strategies for preparing before the doors open,...

Every year, we take a step back and ask a simple but important question. What do we really want to see change or improve in the garment and product decoration industry? In this annual tradition, Aaron, Erich, and Terry share their list of 10 things they hope to see in the year ahead. From meaningful innovations and smarter processes to shifts in mindset and industry culture, this conversation is a...

As another year wraps up, it’s time for our annual planning conversation, but this one hits differently. In this yearly tradition, Terry and Aaron step back from the noise to help you reset, refocus, and plan for a year that feels clear, intentional, and sustainable. Instead of piling on more goals and tools, they walk through how to review the past year honestly, simplify your priorities, and mak...

Join us for one of the most exciting episodes of the year as we reveal the 2025 REGGIE Award winners and welcome as many of them as possible to join us live on the show. The REGGIES are the industry’s only fully community-driven awards, shining a spotlight on the decorators, educators, innovators, and companies who have made a real impact this year. From breakthrough products to exceptional custom...

Most decorators think networking means handing out cards or pushing a pitch, but Angie Meese has built her success by doing the opposite. As a Sales Consultant for UxPrint and the creative force behind That Shirt Shack, she’s learned how to turn simple conversations into long-term collaborations by being useful, consistent, and easy to trust. In this episode, Angie shares how decorators can prepar...

Automation isn’t the future. It’s happening now. The 2 Regular Guys are joined by Brad Pengelly, Founder of Hoops, to talk about how automation is reshaping the print and promo industry. Brad shares real-world insights from running his own print business and building Hoops — modern order and sales management software made for decorators. Discover how automation can help you, eliminate wasted time...

This week, the 2 Regular Guys welcome back Warren Werbitt, The Print Whisperer himself, to explore the growing convergence between commercial print and apparel decoration. Warren recently launched theprintwhisperer.shop, and we’ll talk about what pulled him deeper into the decorating world and why this crossover matters for the future of both industries. We’ll also continue the conversation Aaron...

This week on the 2 Regular Guys Podcast, we’re joined by Daniel Frank, owner and CEO of Silverscreen Decoration & Fulfillment, to explore how process, leadership, and strategic outsourcing can completely transform a growing business. With more than 30 years of experience in logistics and manufacturing, Dan has seen firsthand how disciplined systems and a solutions-first mindset drive real, mea...

It’s one of our favorite shows of the year. The 2025 REGGIE Award Nominee Reveal! Join the 2 Regular Guys as we unveil the official list of this year’s nominees and celebrate the people, products, and companies making a difference in the garment decorating world. These awards are 100% community-driven — nominated and voted on by decorators, suppliers, and industry pros just like you. We’ll talk ab...

This week, the 2 Regular Guys are joined by our good friend Jay Busselle to talk about how automation and AI are transforming the promo, apparel, and print world. Jay is gearing up for his new event, Automate & Elevate, designed to help professionals work faster, sell smarter, and stay profitable. We’ll dive into why now is the time to embrace automation, how AI can elevate people—not replace...

Join Aaron and Erich live from the show floor as they discuss the highlights and happenings at this year’s Printing United Expo – from technologies on hand, to booth life, to the attendee reactions and educational opportunities, the Guys will let you in on what Printing United has to offer and very likely be joined by a couple of impromptu special guests. Tired of bouncing between SanM...

This week on the 2 Regular Guys Podcast, we’re joined by Michael Thero of Pythias Technologies to explore how automation is transforming print shops of every size. From DTF and DTG to sublimation and fulfillment, automation isn’t about replacing people. It’s about removing bottlenecks, reducing waste, and giving decorators more time to focus on creativity and customers. We’ll dig into where to sta...

It’s one of our favorite shows of the year! The 2 Regular Guys are kicking off awards season by revealing the 2025 REGGIE Award categories. The industry’s only awards fully nominated and voted on by the garment decorating community. We’ll share what’s new, what’s returning, and how you can make your voice heard in celebrating the people and companies making a real impact. As a special bonus, Aaron...

This week on the 2 Regular Guys Podcast, Aaron and Terry are joined by industry expert Erich Campbell for a no-nonsense look at the myths that keep decorators stuck. From the belief that you have to be the lowest price, to the idea that buying more equipment is the fast track to success, to trusting that YouTube or a supplier’s rep has all the answers, we’ll tackle the stories that sound good but...

In 2025, apparel decorators are facing uncertainty, shifting technologies, and more noise than ever before. That makes hands-on learning, real conversations, and in-person events more valuable than ever. In this episode, Cassie Green from Apparelist and Printing United Alliance joins the 2 Regular Guys to share why face-to-face training and networking give decorators an edge and how in-person expe...

We’re continuing our conversation on planning for the busiest season of the year! In this follow-up episode, Aaron and Terry dive into the second half of our holiday preparation series for garment decorators, screen printers, embroiderers, sublimators, and DTF shops. This time the focus is on what makes or breaks Q4: clear customer expectations, simple and effective holiday marketing, and protecti...

The holiday season is the busiest and most profitable time of the year for garment decorators, screen printers, embroiderers, sublimators, and DTF shops. In this episode, Aaron and Terry share proven tips to help you plan ahead for Q4 so you can boost sales, meet deadlines, and keep your sanity. You’ll learn how to forecast holiday orders, manage inventory, train staff, and set customer policies t...

This week on the 2 Regular Guys Podcast, we’re joined by Lisbeth Lyons Black, Director of the Women in Print Alliance, and Adrienne Palmer, Founder of AP Media Group and member of the WPA Advisory Council. We’ll explore the exciting milestone Women in Print Alliance just celebrated, the growing benefits available to members, and what’s ahead as the organization enters its second year of formal mem...

This week on the 2 Regular Guys Podcast, we’re joined by Angie Meese of That Shirt Shack. She is a blank apparel enthusiast turned DTG and DTF print pro who’s redefining custom printing with creativity and speed. Angie shares what’s working now in apparel marketing, why not all blanks are created equal, and how to match the right print method to your project. Plus, she dives into the often-overloo...