Your Ag Empire

This week on Your Ag Empire , we sit down with Jordan Morris: a first-generation Iowa cattleman, LRP/LGM agent, and dad to five boys. Jordan owns and operates Midwest Feeders LLC and helps producers navigate market risk through StockGuard. He's also the newest member of the Empire Ag team. In this episode, we unpack Jordan's journey from toy tractors in town to running a multi-site cattle feeding...

Looking for better ways to manage your farm finances, create budgets, or make smarter decisions with real-time data? In this episode of Your Ag Empire , we talk with Erin Arick from Figured , a cloud-based farm financial management platform built specifically for farmers, ag advisors, and accountants. We explore how Figured integrates with QuickBooks and Xero, helps track profitability by crop sea...

In this episode of Your Ag Empire , we sit down with Brian Scott, a fourth-generation Indiana farmer and the voice behind The Farmer’s Life . Long before TikTok trends and algorithm hacks, Brian was using social media to connect with consumers, document his days on the farm, and advocate for agriculture with honesty and humility. We talk about how ag content has evolved over the past decade, why h...

On this episode of Your Ag Empire , we’re sitting down with sixth-generation Iowan and marketing pro Lexi Marek Beeler. She’s the founder of L&B Consulting and the woman behind the new rural women’s event, Hey Sister. From showing pigs to building a thriving business rooted in family and agriculture, Lexi shares how she’s navigating entrepreneurship, motherhood, and returning to the family far...

On this episode of Your Ag Empire , we’re joined by Lettie Nickell—a fourth-generation Kansas rancher who's turning tradition on its head. From managing feedyards to transforming an old grain bin into a hit Airbnb , Letty is proof that the future of agriculture belongs to those willing to think outside the box. Lettie shares how she returned to the family operation with one rule: bring value or do...

After years of veterinary school and only four years in the field, Kari Jo Kelso walked away from her full-time vet career to chase something unexpected—t-shirts. Now the founder of Kelso & Co., Kari Jo has built a thriving apparel business and renovated a historic downtown space to support other rural entrepreneurs. In this episode of Your Ag Empire , we talk about grief, creativity, small-to...

In part two, Jonathon and Brandon dig even deeper—breaking down the economic impact of misaligned agronomic advice and the mental toll of farming when the numbers don’t add up. Brandon shares real-world wins, including how he helped one grower save over $400,000 without sacrificing yield. In this episode: The trap of $35/acre decisions that add no value Why soil fertility problems are rarely solve...

In part one of this two-part conversation, Jonathon sits down with Brandon Vining, founder of ProGrow Consulting, to talk about what’s broken in traditional ag retail—and why independent agronomy is gaining ground. Brandon shares how decades in the ag retail trenches taught him exactly what not to do, and what it took to build a business that puts growers first. In this episode: Why the retail mod...

In this episode of Your Ag Empire , Holly sits down with Emily Reuschel—a nationally recognized speaker, retreat host, and the voice behind the Gather in Growth Podcast. Emily is a former educator turned rural entrepreneur who now helps women rewrite the narrative of success in small-town America. Together, Holly and Emily explore the power of curiosity, community, and courage—especially for women...

On this Father’s Day episode we discuss how important father’s are to the family and what we can do as farmers and ranchers for them. Ultimately we would love our kids to carry on the family business and keep things rolling long after were gone. Which means we need to build up their confidence and trust them to do so when they are younger. How many of us have dealt with a dad or grandad that just...

We have a really special episode this week, Jonathon sits down with his son Jack and they talk all things growing up farming and ranching. Jack talks about his favorite things to do while helping his dad and even some of his favorite equipment. Jack gives listeners a little advise from a kids prospective when it comes to growing up in this industry. Jack and Jonathon talk about how there is no pre...

In today’s solo episode Jonathon talks about finding the joy in things. Sometimes life just beats you down and the last thing you can even think about is finding joy in anything you’re doing. We stress about timelines, success, and what other people are thinking about us. We can be our own worst enemy holding ridiculous standards to ourselves that most of the time don’t even matter. Jonathon talks...

On today’s solo episode Jonathon discusses making hard decisions in your business. A big one right now in this current market is equipment. We would like to think that we could buy low and and sell high, but that’s not always the case so then we are left to make a hard decision. There are times when we need to think outside the box and come up with innovative ways to do what works best for our ope...

Mastering the Market: Jonathon Haralson on Risk Management & Smart Selling Strategies

Holly is a pharmacist with more than a decade of experience ensuring accuracy in medication review and dispensing, along with complex medication therapy management. She pairs those skills with a passion for her family’s Texas farming and ranching operation. As the Grandview Farms bookkeeper, office manager, and all around entrepreneurial maven, Holly discovered her passion for solving financial pu...

Join us for an insightful episode where we explore the essential steps farmers and ranchers must take to secure their financial future and thrive in today's ever-changing agricultural landscape. Our host, Jonathon Haralson, delves into the critical need for agricultural entrepreneurs to invest in themselves and their businesses, emphasizing the importance of seeking support and resources to adapt...

Shaye Reilly, M.Ed., MCP, LPC, who is not only certified as a psychometrist, she is also certified in Rural Resilience and Farm Response, is the principal at Alpha Assessment & Counseling, LLC., which is dedicated to providing mental health services to children, adolescents, adults and families in rural Oklahoma as individuals with mental, behavioral, and developmental disorders in rural areas...

Colby and Phallyn King are the visionary duo behind 4 Kings Ranch and 1684 Venue | Resort, residing in the serene landscapes of Webbers Falls, Oklahoma. Colby's roots in Vian, Oklahoma, and Phallyn's upbringing in Seiling, Oklahoma, converge to create a dynamic partnership rooted in community, heritage, and innovation. Both graduates of Northeastern State University and Northwestern Oklahoma State...

Building an Empire: Jonathon Haralson on Agriculture, Business & Balanced Success

In this solo episode of the Your Ag Empire podcast, host Jonathon Haralson takes listeners on a journey through his life as a sixth-generation farmer and rancher, culminating in the founding of Empire Ag. From his roots in Texas to his education at Texas A&M University, Jonathon's story is one of traditional farming values meeting innovative entrepreneurship. Jonathon's career trajectory is ma...

Former farmer and seedstock producer turned bowling proprietor, Jon Blin grew up in Independence, Iowa where he has lived the majority of his life outside of a quick stint in Oklahoma attending OSU and working on his family's Hereford Ranch. After returning to Iowa Jon started his own Hereford herd under the name JJB Cattle Company. He met his wife Crystal in 2010 and they were married in 2012. Bo...

A husband and wife team starting their operation, evolving the direction for MCC, balancing MCC with two full-time corporate jobs and then opening their own Commercial General Contracting construction company, figuring out their niche in the industry, and building repeat clients. Drought, herd dispersal, rebuilding and refocusing our brand. In this episode we discuss: Always wanting to become an e...

Will Clay is a seasoned Senior IoT Solutions Architect with a decade of experience in the field. Hailing from Perkins, Oklahoma, Will has made significant strides in designing IoT hardware and equipment, specifically tailored for the utility industry. Will’s expertise truly shines in his ability to identify and solve complex challenges within the utility sector. With a unique blend of skills in el...

Sadie Lackey is a University of Georgia graduate, political junky, agriculture advocate, and stage 4 Hodgkin Lymphoma survivor. Her day job is working for a commodity trade association, but in her free time, she serves as the executive director for the 118 Foundation. 118 serves young people, ages 18-39, who are overcoming cancer by providing them financial assistance, grants and other support. 11...

Sheri Glazier is a registered dietitian, Oklahoma farmer’s wife, and owner of Dirt Road Dietitian, LLC.  She is passionate about making sense of the overwhelming world of nutrition and simplifying it into practical and sustainable solutions that work for you, in your environment and community.  She creates a safe space to ask vulnerable questions and make some sense of the nonsense.&nbsp...