TIE CHINA

A batch of famous brands exit China in recent years. Let's choose three of them to learn from their experience in China. BGM: 破阵乐 (Break a battle formation)-Guan Dazhou

Representative Chinese downcoat brand, please enjoy!

It was sad to hear that Etam went bankrupted last month. This brand carries the student life memory of a generation in China. Let us talk about our memories in this Episode. BGM- RECIPE from Tatsuro Yamashita

It has been a while from last episode given that the team was preparing new series of TIECHINA for briefing stories of representative Chinese brands to audience. It is expected that those stories will be helpful to understand Chinese trendy business model and national fashion. BGM: The Champions

It is difficult to tell which workflow is the best, but we would like to discuss the typical working style in China, and the conflicting you may meet if you would like to do business in China or work in China. Under the covid influence, hope everything goes well for * work at home*:) Stay safe!

Hosted by Summer and Emily, TIE CHINA gives you a brief of traditional Chinese funeral ceremony and cultural related conventions. BGM is Huan Qin (pleasure) from Lin Hai

Intro of the most popular search engine in China focus on different niche markets, which could be useful toolkits for doing market research in China. Happy dragon boat festival!

In this episode, TIECHINA discuss a new term for brand marketing in China (Private Zone Traffic) by introducing a scooter brand named xiaoniu(小牛) as case study. We would like to show how it works by leveraging social media platform in China. And how different platform catch customer flow on niche market.

This episode will let you know what we are doing during the first quarter of this year and what changes in our life under virus period. If you would like to learn more, please leave your message or contact us via email.