Britt Seva
Thriving Stylist Podcast
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon o...
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Britt Seva
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Останній епізод
5 жов 2026
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#336 - 3 Steps to Less Drama & Higher Profits for Salon Owners 20.05.2024 26:05
My team and I recently had an awareness that we don't talk about salon leadership and ownership stuff nearly enough on the podcast, so I'm excited to be diving into some leadership coaching with you today! Reading The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success by Jim Dither, Diana Chapman and Kaley Klemp , shifted my perception on why salons can become drama f...
#335 - How to Hire Dream Team Members as a Salon Owner 13.05.2024 27:50
Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there's a BIG difference between just having a team and having that dream team you want working with you. In this episode, I share how we are still very much in a stylists' market, and it's the stylists, not the owners, who hold the power. This me...
#334 - How Meta's New AI Search Feature Will Impact Stylists 06.05.2024 25:24
You may have heard about or noticed Meta's new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we've had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my story of interacting with it so far, and how it is...
#333 - Main Stream Media is Coming Down Hard on Salon Pricing Structures 29.04.2024 37:14
If you've been listening to the podcast, you know we've been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we need to always be taking the pulse of what consumer...
#332 - Commission structures that work today 22.04.2024 22:15
In the past the structures were super simple, but now things have gotten so much more complicated. That's why today, I want to talk about the stylist compensation methods that are working in our industry right now. I'm excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversation about compensation structures and options tha...
#331 - The Pricing Crisis and How We Got Here 15.04.2024 22:20
I've been speaking about what I call "The Great Divide" for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today's environment. Although you know I'm all about you seeing your business as a stylist or salon owner being a true b...
#330 - Industry Education Exposed! 08.04.2024 54:56
Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone feel heard! Whether you're an educator looking to i...
#329 - Breaking Down the Pre-Booking Negative Impact 01.04.2024 29:01
If you're pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to break down some of the patterns and challenges I see...
#328 - If I Were Building as an Educator Today 25.03.2024 32:35
There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they're doing to get to the same place they're at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator today. Despite what you have probably heard, when...
#327 - The 5 Communication Styles & How to Master Them 18.03.2024 28:15
Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressive, submissive, passive-aggressive, assertive, or...
#326 - Passive Stylist, Artist, or Wealth Builder? 11.03.2024 25:25
Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I'm here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often we look at the work we do and we minimize it, but...
#325 - How to Gain Back Lost Clients 04.03.2024 22:08
Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to consider at each stage of the process, so if you're...
#324 - Hard Truths: The Real Reason Stylists are in a Financial Pinch 26.02.2024 27:19
Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I'm giving you the hard truths about why businesses are really suffering, and let me tell you, it's not because of a...
#323 - Create a Brand Message for Your Instagram Page 19.02.2024 23:52
Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I'd love for you to spend the next week just thinking about who you are, what makes you different and what u...
#322 - Six-figure stylist secrets, shifts and strategies 12.02.2024 26:24
I get asked all the time what it is going to take to break through financially. That's why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and mindset, and in this episode, I reveal the transfor...
#321 - What Is the Income Potential in Your Business Today? 05.02.2024 24:35
There is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn't just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be in business. This is a call to action for you to...
#320 - How to Maximize Your One-Year Financial Growth 29.01.2024 25:06
We got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn't happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trust me, you are so much closer to your financial goa...
#319 - The Only KPIs and Numbers That Matter for Your Business 22.01.2024 20:50
Today we're getting a big geeky here on the podcast, and we're diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it's absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to not let the numbers get you down! In our business...
#318 - How to Become the Local It Salon 15.01.2024 23:59
As a listener of this podcast, there's a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local "it" salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible salon to be a part of if you are a stylist. In this...
#317 - How to Feel Inspired, Driven, and Motivated in Your Business 08.01.2024 26:54
Are you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don't worry, because In this episode, we dive into the heart of these challenges and I offer tangible solutions to reignite your passion and dri...
#316 - Motivating Gen Z 01.01.2024 31:57
To kick off a brand new year, today I'm talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I'm not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon owner or a new manager, this episode is packed with...
#315 - 2024 Industry Predictions 25.12.2023 49:57
If you've been listening to the podcast for some time now, you know that I like to share my thoughts on where our industry is heading, and I do this by doing prediction episodes here on the podcast. Let me tell you, as we close out 2023 and move into 2024, I believe this episode is probably more critical than ever! I am seeing shifts and trends in consumer behavior happening radically, and in this...
#314 - How to Make a Referral Program Work 18.12.2023 24:08
It's clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business right now! To get Wealthiest Year Yet, the industr...
#313 - Affiliate Links for Retail Sales 11.12.2023 20:29
Although I've touched on it briefly before, I haven't really coached to online retail sales before on the podcast, but today that is going to change! I recently got a question from a listener about affiliate links for retail sales, and that led me to do some digging and investigative journalism on this topic. Sales psychology is a fascinating thing, and I hope what I reveal today will help you in...
#312 - The Holiday Season Feels Different… 04.12.2023 23:18
Have you noticed that the holiday season this year is just….different? I have been doing my research, studying and preparing for this episode for a whole year now to see where the shifts lie and to determine what is going on in our industry, and the economy as a whole. Today, I reveal how it all will impact you, your studio and clients, and I hope these insights can help you as you prepare for t...
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