The Roofer Show

The Roofer Show Podcast is all about helping roofing contractors grow more profitable businesses through education. I’ve been impressed with what GAF has been doing to help recruitment to the industry and offering programs to raise the level of professionalism. In today’s episode, I interview trainer Rob Ballard to find out more. What you’ll hear in this episode: GAF educational programs: how Rob...

If you think you will just sell your business and retire, think again. Very few roofing businesses will end in a sale or transfer to the next generation. Most will just close their doors. Join us to hear how, with careful planning, you can avoid the dreaded 4 D’s that kill so many businesses. What you’ll hear in this episode: Setting up corporate structure: why you should avoid sole proprietorship...

The #1 listener requested topic for the podcast is always how to get more leads and sales. That is what we talk about today in my interview with Tim Musch. We aren’t talking about just any leads, but quality leads and how to convert them into profitable sales. Tim’s company MarketSharp is a leader in CRM software designed for contractors. Tim has a system that can grow your business by over 60% wh...

A good contract can be a roofer’s best friend because it will contain terms that will assist the roofer in collecting money or defending claims. In today’s interview, we’ll discuss the provisions that every residential roofing contract should include. What you’ll hear in this episode:    Trent’s background in construction and his career, which has been 100% focused on construction law for 20 years...

Facebook marketing and advertising is what’s going to separate you from your competition in 2018 when it comes to marketing your contracting business. In today’s interview, you’ll learn everything you need to know to set up a successful Facebook ad campaign. What you’ll hear in this episode: Why your website has to provide information and fulfill its primary purpose, which is to convert readers in...

SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this podcast, I'll sit down with one of the industry’s top experts to examine what contractors need to know about best practices for SEO in 2018. What you’ll hear in this episode: SEO: What it is and...

Our workforce is the #1 asset in our businesses, so it is critical that we protect that investment. In today’s interview with construction labor attorney Philip Siegel, you will learn how to avoid the top 5 employment mistakes made by so many contractors. Top 5 Employment Mistakes Contractors Make: Not knowing when and what to pay for employee travel Compensable and non-compensable situations What...

Are your website visitors being converted into qualified leads that turn into sales? Most of those visitors are not ready to commit to a click or a call, and if you don’t have a way to capture their email addresses they could be gone forever. In today’s episode, you’ll learn how to set up a sales funnel that converts! What you’ll hear in this episode: Spencer’s podcast about marketing, especially...

Do you know what the internet is saying about your business? In today’s interview with Aaron, you will learn how to control what is being said on online review sites and social media. We talk about how to set up a consistent process so you will get more positive reviews, the right review sites, how to handle a bad review, and much more. What you’ll hear in this episode:   Personal experience stori...

The only way to grow a profitable roofing business for the long haul is to build an effective sales team. On today’s podcast, I talk sales with Becca Switzer, owner of Roof Sales Mastery. Becca teaches roofing contractors how to find, hire, and train successful salespeople with her proven step-by-step system that avoids all the typical mistakes most business owners make. What you’ll hear in this e...

Learn how to navigate through the difficult issues which arise with an employee using medical marijuana in today’s episode with labor attorney Philip Siegel. We discuss what an employer can and cannot do without running afoul with the ADA or state disability discrimination laws when an employee is a registered medical marijuana user. What you’ll hear in this episode: Overview of the ramifications...

I give up my top 10 marketing tips from my 30 years as a contractor and from 30 podcast episodes with the top experts in the roofing industry. Learn how to set up a lead machine that converts into sales that are easy. And the best part is they’re free! The Top Mistakes that Contractors Make: They don’t show up---Take the opportunity to represent yourself as a professional They don’t return phone c...

If you’re a roofing contractor that does any storm restoration or works with insurance companies you’ll want to listen to today’s show. Are managed repair programs a passing trend or a shift in the way business will be done. We’ll cover all sides so you can be sure you are ready to take full advantage of any changes.  My guest today is Reggie Brock, who has been in this industry in many respects....

If you have leads that are falling through the cracks, this is the episode for you. Today I interview Jake Dempsey with the CRM program JobNimbus to learn how this software will simplify your lead funnel from acquisition to getting that coveted 5-star review from your satisfied customers. It turns out, the answer to your lead problems is streamlining. Jake is going to show us how JobNimbus connect...

Most contractors just don’t like to deal with the bookkeeping side of their businesses and end up either hiring someone unqualified or worse. In today’s interview, we talk about focusing on your strengths and working around your weaknesses by outsourcing your bookkeeping. What you’ll hear in this episode: The importance of setting up a financial dashboard with Five Key Performance Indicators (Rand...

In this week’s episode, Canadian roofing contractor Adam Sand shows us the step by step process he uses to hit it out of the park with Facebook ads. Adam first learned the power of Facebook at his first business that almost landed him in the slammer. What you’ll hear in this episode: Adam’s business growth of 125% this year over last year—most of it from Facebook ads! How Adam got into the roofing...

Do you ever feel stressed or out of control when running your growing contracting business? If so, this is the show for you. Today, I interview Diane Gilson about how much that chaos is costing your company. Too many contractors don’t like numbers and usually turn over the bookkeeping and accounting to someone that may be less than qualified--or worse--downright dishonest. Find out how making some...

If you want to grow your roofing business with more leads and sales, you must understand something. You’re not a roofer - you’re a marketer who sells roofing services. To be a good marketer you have to know your numbers. In today’s podcast I talk with Scott Dennison of Top Ranked Roofer about the numbers that you need to know including cost per lead, revenue per sale, and customer lifetime value....

There are 2 ways to make more profit on your roofing jobs. First, sell your jobs for more money. The second is to reduce your costs to do the job. Simple isn't it? But if you're like most contractors you already have a full book of business. And you're not getting any more money for that work. Today's podcast is all about production and reviews some new ways to reduce your costs and make more mone...

On today’s podcast, I talk with marketing expert David Chism about the most common mistakes contractors make when it comes to their marketing. The Roofer Show is about learning from the mistakes of other contractors so you can avoid the same pitfalls and take the short cuts to growing your contracting business.  What you’ll hear in this episode: David’s background: from a long line of painting con...

Let’s face it. Contractors suck at sales! But it doesn’t have to be that way. You can learn from today’s interview with Tom Reber of The Contractor Sales Academy. Tom outlines the steps he teaches in The Academy to sell more of your services. What you’ll hear in this episode: How Tom focuses on building a winning team “It all starts with the sale.” Tom’s Marine Corps background and its impact on h...

Spray and Pray. Is that your marketing strategy? If your marketing is not laser focused on that ONE ideal customer that big wide net is going to drag in all those crappy leads that just want to beat you down on your price. Don’t you have enough of those? Today I’m in the hot seat when I get interviewed by Tony Booth on The Contractor Coachcast Podcast. We talk about my new eBook: 7 Simple Steps To...

Learn how to avoid the Top 10 Most Expensive Tax Mistakes contractors make in today’s interview with CPA and Certified Tax Coach Craig Cody. One of the best reasons to start a contracting business is the tax advantages available to simply working as an employee. To take full advantage of the tax deductions available you have to start off with a proactive tax plan to be sure you keep more of your h...

The #1 listener requested topic for the podcast is always how to get more leads and sales. That is what we talk about today in my interview with Tim Musch. We aren’t talking about just any leads, but quality leads and how to convert them into profitable sales. Tim’s company MarketSharp is a leader in CRM software designed for contractors. Tim has a system that can grow your business by over 60% wh...

Learn why your profile on Google My Business is critical to your business getting found on the internet in today’s interview with Aaron Hockel of Alta Vista Strategic Partners . Google has just rolled out two new features that you’ll want to know about and implement, and Aaron is going to tell us how to get the most out of them. We start out with the basics and then get into the advanced tips and...