The Roofer Show

John is a new coaching client of mine, and has he really got it dialed in! He’s a residential contractor from Georgia, and today, I want to share the second part of this excellent conversation with you, with his prior permission, of course. Last week, we heard about his sales process, which is the first leg of my 3-legged stool analogy: you have to sell the work, you have to do the work, then you...

John is a new coaching client of mine, and has he really got it dialed in! He’s a residential contractor from Georgia, and I want to share this excellent conversation with you, with his prior permission, of course. Today, you’re going to hear about his sales process and how he manages to run a successful business as a solopreneur. John is a testament to how the roofing business can provide you wit...

In today’s episode, I’m joined by Aaron Hockel from AltaVista Strategic Partners, a company that specializes in helping roofers implement goal-oriented marketing plans.  Aaron is a digital marketing expert who has been on the show a number of times, and he always brings with him the latest strategies, marketing tips, and best practices for roofing contractors. His interviews never disappoint,...

Ben Hodson with JobNimbus , is my guest today, and he will be sharing how to make the best use of your time as a business owner by keeping things simple, organized, and yes, profitable!  JobNimbus offers easy-to-use customer relationship management (CRM) software to contractors for project management, and Ben will bring us up-to-date on all its benefits and features that will help you to grow your...

Today I interview best-selling author and expert contractor business coach Vicki Suiter about her latest book The Profit Bleed . We pinpoint the reasons that contractors are not making the money they should and how they can fix the holes in their businesses to make more profit. What you’ll hear in this episode: How to deliver a good elevator pitch The benefits of a Mastermind group, for clarity, i...

Remember that 3-legged stool principle I teach? You’ve got to sell the work, you’ve got to do the work, and you’ve got to keep score, which is the bookkeeping part. All three of these legs have to be in balance so that it doesn’t become weak or your business is going to fall over. Today, I’m thankful to have Steve Kreitzberg from Apparatus Contractor Services, LLC , on the show. Steve’s company sp...

My friend, Brian Javelin from My Online Toolbox, joins me today and we’re going to be getting into “Marketing 101” for roofing contractors. We’ll drill down into how to get the best leads of all: the qualified leads. You’ll hear about how to bring qualified visitors to your website and learn how to convert them to prospects. This really is a simple plan for getting more quality leads and you’re no...

I’m in the hot seat today, because I’m being interviewed by Tim Brown from the “Hook Better Leads” podcast, and I share how to reverse-engineer a business plan, because you have to know where you’re going before you can get there!  Before we get to the interview, though, I’m bringing you some great tips that I’ve culled from my own 30+ years as a successful roofing contractor, coaching calls with...

Some of the benefits to tracking your KPIs (key performance indicators) are that it allows you to see your leads and where they came from, and you'll know how many presentations and closes you’ve made. This will provide you with the information that enables you to strategically spend your marketing dollars wisely towards the right clients, thereby improving your close rate and getting more money f...

Building great teams is a critical element to building a great business, and so is teaching people to manage for results. My returning guest, Vicki Suiter, with Suiter Business Builders, is a best-selling author and an expert contractor business coach. Today, she shares with us how to build teams that perform at a higher level, that view accountability with a fresh perspective, and that follow thr...

My salespeople had a favorite “Whine”— ”Homeowners only care about the price and we’re too expensive.” When in fact, survey after survey tells us that price is rarely the main reason why homeowners select a particular contractor. In today’s interview, I discuss the sales process you need to get your price, with expert John DeRosa. What you’ll hear in this episode: John’s work as director of contra...

What another great interview I have for you today, and it’s about differentiation. What makes your business different from your competition? What makes it better? What is it that allows you to charge a higher price since you’re providing value?  Ryan Shantz with SumoQuote is back for another conversation with me and he’ll be sharing the answers to these questions, and more, so don’t miss this! Wha...

My labor attorney, Philip Siegel, is my returning guest today, and he focuses specifically on construction law.  Philip is going to be giving us the latest information regarding the recent change in Administration, with COVID, and with all of the other important issues that you need to know about as a roofing contractor. You’re going to want to take notes while you listen to this episode because h...

I want to share with you the goal I had in my business, and that was to work myself out of a job, by building a business that didn’t rely on me. I wanted to make sure that I had the right people, systems, and processes in place that would allow me to step away from the day-to-day grind.  If this is something you’d like to work towards, download my FREE 1-Page Business Plan that will help you ident...

With over 165,000 neighborhoods covering 80% of the country, Nextdoor presents a great opportunity for contractors to get new local leads. Referral leads. The best type of leads! Next door is a social networking service where you can ask your trusted neighbors for referrals for all types of services. Can anyone recommend a piano teacher? Does anyone know a great roofer? Today I interview marketing...

Are you getting the most out of what is probably the 3rd largest cost in your roofing business? When it comes to Business Insurance many contractors are leaving a lot of money on the table. What’s worse, they may find that they don’t have the coverage they thought they did for the complex risks we face. If you would like to be certain that you’re properly covered for any eventuality, especially th...

If you’ve ever spent any time thinking about retiring or any other reason for why you might sell your business somewhere down the line, don’t miss today’s show! My guest, David Lupberger, helps contractors with strategies in exit planning when they’re thinking about selling their businesses. There’s a lot that goes into this planning, and that is what we’re going to get into today. David is not on...

Diane Gilson is one of my most popular guests, and in last week’s part 1 of this special 2-part series that covers the five ways to increase your profits on every job, we discussed the first two: why you need to job cost plus ways to use estimate vs. actual reports and how to locate and charge for lost or invisible costs. In the second and final part of this series today, Diane and I will go over...

Diane Gilson is one of my most popular guests, and in today’s show, we discuss the five ways to increase your profits on every job, ALL without any extra hiring, selling, or having to work harder!  This all starts with the 3-legged stool. If you are new to the show, I’ll start off by explaining this concept, because, as I always say, it’s not about what you make, it’s about what you keep!  So, who...

You’re in for another great conversation today! Tim Brown from the Hook Agency is with us, and he is the host of the Hook Better Leads podcast. On today's show, you’ll learn about how to get more visitors to your website through search engine optimization, or “SEO”. Tim doesn’t stop there, though. Since you need to know how to turn those visits into appointments that turn into sales, Tim is going...

Contractors are really good at what they do, but when it comes to sales, it is just another skill that contractors should be learning. Since nothing happens until somebody sells something, today’s show is going to be all about how to sell. My guest, Dominic Rubino, details the common sales mistakes that roofing contractors make. Knowing what to avoid will enable you to polish your sales skills and...

Are you part of a peer group? If so, I’m sure you know the value that they can bring to you, both individually and as a business owner. If you’ve never joined one before, I think you’re really going to enjoy listening to today’s conversation with my guest, Dylan McCabe, as we cover the reasons why it can help you on your way to becoming a successful roofing contractor. Dylan McCabe from LIMITLESS...

In order to grow a solid and profitable roofing business, you’re going to need salespeople that can get out there and produce for you.  My guest today is Adam Bensman, an expert when it comes to helping salespeople and sales teams reach peak performance. Adam is also known as The Roof Strategist, and he has a podcast with the same name and a YouTube channel, as well. On today’s show, we’ll be talk...

Happy New Year! Here’s to a healthy and profitable 2021!   Resources / Links: Check Out My NEW Website: The Roofer Coach Download My FREE 1-Page Business Plan Text Me @ (510) 612-1450 - Say Hi! I would love to hear your feedback, pros & cons! ** Please leave me a review on iTunes! ** ~Please Share My Podcast With Other Contractors~ THE ROOFER SHOW SPONSOR INFO: Need Help Answering the Phone Or Onl...

In today’s interview, I talk with Vicki Suiter with Suiter Business Builders about why some contractors she works with have a consistent flow of quality applicants and others that just complain that there aren’t any good people that want to work or take responsibility. We drill down to find what makes them different. What You’ll Hear in This Episode: Every contractor should be part of a mastermind...