The Persuasion Occasion

David and Jasmine talk with Markus Funk about the investigation and trial of the powerful Chicago-based Calabrese family mob, who engineered years of extortion, gambling, bookmaking, and hundreds of murders. Their gangland execution of two mobsters in an Indiana cornfield was reenacted in Martin Scorsese’s Casino, giving viewers a glimpse of the chilling nature of organized crime activities. Marcu...

This week on The Persuasion Occasion , we are joined by Shane Read, one of the leading (and best) authors and commentators on courtroom and boardroom advocacy. Shane’s compelling, award-winning books have been praised by the best trial lawyers in the world. Focusing on the importance of storytelling, Shane helps readers simplify complex ideas and understand the psychology of persuasion. His insigh...

On The Persuasion Occasion this week, we’re excited to talk to Dr. Rick Fuentes, nationally recognized trial consultant, about how to be more persuasive with the new generation of jurors. Rick discusses changing juror attitudes toward corporations and how their perspectives have been shaped by social media. He also will address their increased receptivity to conspiracy theories. Rick shares more a...

This week on The Persuasion Occasion, Jasmine and David communicate (they don’t just talk) with Abbie Maroño, Ph. D., a body language expert, about how we transmit signals with body language, facial expressions, and other visual cues. Abbie describes how she integrates her research on measurement of nonverbal cues, mimicry, and closeness into training protocols that enhance persuasive communicatio...

Hosted by Perkins Coie Consumer Products and Services litigators David Biderman and Jasmine Wetherell, each episode features a conversation with noted professionals about achieving success in disputes and negotiations. The discussions are not limited to the legal realm, as success demands incorporating teachings from a breadth of perspectives. David, a baby boomer, and Jasmine, a millennial, enhan...

The Persuasion Occasion brings together a wide range of experts to talk with David Biderman and Jasmine Wetherell, a boomer and a millennial, about how to be more persuasive. In our first episode, we welcome Gary Noesner, who shares insights from his career as the lead negotiator with the Federal Bureau of Investigation (FBI). Gary tells us how his strategy of patience and empathy was overruled in...