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Justin Jackson, Brian Casel, Jordan Gal

The Panel

Business EN ↓ Епізодів: 62

When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson, Brian Casel and Jordan Gal tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.

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Автор

Justin Jackson, Brian Casel, Jordan Gal

Категорія

Business

Сайт подкасту

panelpodcast.com

Останній епізод

10 жов 2026

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Епізоди

Embracing our AI business owning bots 27.02.2026

Brian and Jordan talk about the need for developers to adapt to survive, Brian debates how much of a content creator he is vs product seller, Jordan relates his experience talking with investors, and the rise of zero human companies ZHC. Timestamps: (00:18) - Welcoming Justin er Jordan back to the show (02:48) - Companies that we're surprised aren't adopting AI tools (11:49) - Roles are blending t...

A surprise announcement 20.02.2026

We make 2 big announcements about changes to The Panel. Then we debate whether there's a founder branding advantage and how AI will affect small software teams in 2026. Timestamps: (00:46) - Our first announcement (02:20) - Why are we bringing Jordan on as a co-host? (06:51) - Why did Jordan want to join The Panel? (14:48) - What's the new format for The Panel? (18:29) - Is there a founder brandin...

Changes coming to The Panel podcast 19.02.2026

Important: we're no longer livestreaming on Justin's personal YouTube channel. Make sure you're subscribed to ​The Panel's channel​ to get notified when we go live: Subscribe to The Panel YouTube here --> Join us FRIDAY (tomorrow, Feb 20) at 11 AM Pacific (2 pm EST) for a surprise announcement: https://www.youtube.com/live/sxASjnzAYkw We'll be announcing: - A new ███████ ██████ ████ - And a bra...

Get to the sauna! 13.02.2026

Brian and Justin jump off Matt Shumer's "Something Big is Happening" article to ask questions like is something big happening in AI that even regular folks need to be preparing for? Is this the most important year of your work as a software developer? Should you be getting your financial house in order to prepare for what's about to hit us all? Timestamps: (00:12) - Sick snow (02:46) - Something b...

OpenClaw and Building Fake Apps 06.02.2026

Come meet the crew of AI agents Brian has working for him, Justin's building fake apps to experiment and find out what he wants for real apps, and why don't we feel like we can relax now that we're doing ok? Timestamps: (00:45) - What we're talking about this episode (03:14) - Brian's OpenClaw setup (11:57) - The cost of token usage with OpenClaw (17:32) - What makes the memory better in OpenClaw?...

"What happens when engineering outpaces marketing?" – Jordan Gal 16.01.2026

Jordan Gal joins The Panel to get some thoughts out about how software development feels like it's shifted since the holiday break, the lowering cost of making a mistake, how his team has to get ready for the new AI first workflow, marketing in the age of AI, and what happens to funding startups when anyone can build the app? Timestamps: (00:06) - Welcome (00:20) - Introducing Jordan (01:34) - The...

2026: We Choose Hope 09.01.2026

Now that the holiday break is over, how are we feeling about 2026? We're talking about the new ideas we have to build or work on, as well as predictions for 2026 in AI, building, normal tech usage, and social media. Timestamps: (00:07) - New year, new excitement (01:40) - What has changed since the holiday break? (06:18) - Is Justin going to republish Marketing for Developers? (11:30) - Building a...

2026: Panic or Hope? 19.12.2025

We're looking back at what our thoughts were about 2025, and scheming ideas and plans for 2026. How do you hand over decision making in your business in an AI world? How does remote work first affect junior developers? And do you panic when sales slow down? Adjust? Rethink everything? Timestamps: (00:06) - Does Transistor get quiet around the Xmas holidays? (02:08) - Dealing with insecurity in bus...

Do you worry about getting crushed by the competition? 05.12.2025

Justin shares his thoughts on competition crushing his business, Brian contemplates open sourcing an idea for front end AI tooling, and when should you run with a new idea vs knowing when to drop it. Timestamps: (00:00) - Get into it! (00:47) - A founder has to worry about threats and opportunities (17:55) - What got us here won't get us there (28:42) - Why are trials increasing in 2025? (34:20) -...

Filtering out bad ideas 26.11.2025

Brian and Justin discuss the recent launch of Filterhawk, which Brian built to replace Gmail's built-in filters. They also talk about SaaS marketing strategies (which channels still work?). Justin shares some initial numbers from the Black Friday sale. Timestamps: (00:06) - Follow up on last week's Justin mystery (02:51) - Brian launching Filterhawk (13:29) - How did Brian build Filterhawk in a we...

Mystery caller 14.11.2025

Brian and Justin are joined by a surprise guest: Nadav Keyson , founder of Riverside. We had an impromptu conversation about how Riverside launched (and found traction), the impact of funding (vs bootstrapping), how Navad thinks about competition, and whether he thinks having investors leads to more stress. Timestamps: (00:10) - Agenda for the episode (02:19) - The future of The Panel (16:18) - WE...

Maybe, do the opposite 31.10.2025

AI dev is changing rapidly, and... AI dev is rapidly changing how we build websites and apps. Brian and Justin wrestle with this new reality and discuss the different phases of a startup, how indies can cultivate brand loyalty, and when you should maybe do the opposite of what everyone else is doing. Timestamps: (00:00) - What does Justin do all day? (00:14) - Welcome to The Panel (04:05) - The ph...

Going Back to Grade 12 24.10.2025

Justin spoke to a grade 12 class about entrepreneurship, and was surprised by what he learned about teenagers. Brian has thoughts on the impact of Agent OS v2.1 and struggles with the support burden of open-source software.  They talk about “Wealth is the freedom from having to monetize every idea." Also: Johnny Ive and Rivian founder RJ Scaringe's product design processes. Timestamps: (00:00) - N...

Double duty with Aaron Francis 18.10.2025

Aaron Francis joins The Panel this week to talk about entrepreneurship, programming, and parenting. We chatted about how personal experiences shape our business journeys, the evolution of programming tools, and the importance of identifying market signals for success.  Timestamps: (00:16) - Aaron Francis joins The Panel (02:06) - How we're teaching our kids about programming? (09:36) - The gap bet...

Surviving on the internet 10.10.2025

Justin is impressed with V0's ability to build working prototypes quickly. We've also got Sora 2 thoughts. And... what should we teach our kids when AI makes everything easy? Brian launches Agent OS v2 . Could either of us survive without the internet for more than a day? Timestamps: (00:00) - This can be the show (00:20) - Prototyping Transistor's episode creation UI in v0 (05:39) - Who would be...

Will vibe coding and AI give product people an advantage? 06.10.2025

Justin Jackson and Brian Casel discuss the evolving landscape of entrepreneurship, particularly in the context of AI's impact on product development, creativity, and the job market. They explore the importance of having a clear vision when using AI tools, the challenges faced by junior developers, and the enduring need for human connection in art and media. The discussion also touches on the futur...

Business vibes 26.09.2025

Justin vibe-coded an app 5 minutes before recording this episode. Justin and the Transistor team just got back from Banff for their annual company retreat . How do these retreats actually work? What are they good for? Brian has some pretty good signups for Builder Methods Pro memberships! (How can he keep that momentum going?) He's also juggling Agent OS customer support. Timestamps: (00:00) - Int...

Business Dad, digital fatigue, Outro.fm, Builder Methods 12.09.2025

We're joined by Ian Landsman, from the Mostly Technical podcast, joins us to chat about Outro.fm and Helpspot. We talk digital fatigue, the challenges of maintaining an online presence, the importance of building a community around shared interests, finding the right audience, and balancing personal goals with business objectives. As Brian ⁩ prepares to launch Builder Methods Pro, we debate the va...

Why does the same amount of effort produce wildly different results? 05.09.2025

Brian is wondering: how do you manage a popular open source project? Justin went to Toronto and introduced his son to Adam Wathan, Wes Bos, Steve Schoger, and Caleb Porzio. Why does the same amount of effort produce wildly different results? And... is everyone getting tired of all this copycat content that's optimized for algorithms?  Timestamps: (00:20) - Preview of what we're going to talk about...

A framework for getting what you want 16.08.2025

Justin's been using Stripe Sigma to learn a lot more about the history of revenue at Transistor. He had a phone call with Jason Cohen about how to get what you want out of your business. And Brian talks through the same frameworks to figure out what might work best for Builder Methods including exploration of courses, cohorts, community, and more. Timestamps: (00:06) - We're back! (00:59) - Brian'...

Should we be outsourcing customer support to AI chatbots? 18.07.2025

Justin is wondering whether AI customer support is worth it. Brian is navigating the emotional rollercoaster of YouTube. He's wondering whether he should pursue sponsorships as a revenue stream. Brian introduces Agent OS, a new development tool designed to streamline coding processes when working with AI tooling (which got a big reaction during the live stream). Timestamps: (00:33) - Justin's expe...

I don't love SaaS anymore 11.07.2025

AI and programming is a hot topic, and it feels like Brian ⁩ has found that "founder/audience" fit where his interests align with a wave of audience interest. He and Justin discuss their process for making YouTube videos. Justin also asks: "how do we ensure that our worst tendencies don’t bloom" when we're making products? (Founder retreats and masterminds come up). The big topic: Brian's not lovi...

What's in Justin's Buckets? 04.07.2025

It's Justin's turn in the hot seat to talk about what he's got in his buckets : which projects make the most money? Which take the most time? Where is he focused on breaking new ground? How does Transistor, The Podcast Standards Projects, and other projects he's got going all fit together? Plus: what kind of grit, desire, and resilience do you need to actually build a company that works? Timestamp...

"Happy little shovels" 20.06.2025

Brian Casel shares a first look at BuilderMethods.com . Brian dig into how he's going to grow an email list from scratch, and we had a great chat about what makes an email newsletter awesome. The bulk of our chat was about honestly assessing the resources, time, and energy Brian is putting into each project, and how much revenue each project is producing. ( Check out Justin's diagram here ) Timest...

Brian Launches His New Project 13.06.2025

Brian's walking through the new website and idea he's launching and getting Justin's feedback on what he thinks will work and what could use refining, the struggle of creating video content in 2025, keeping course content fresh, whether another podcast is the best use of time, and whether targeting junior or professional software developers is the best route to go. Timestamps: (00:00) - What broke...

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