The Likeable Expert Podcast

The longer I work as a solo professional, the more I understand how subjective the whole "getting clients" game is. If you're ignoring how it  feels  to work with you, you're missing a big piece of the puzzle.

Today we talk about beliefs  –  yours.  Doing the work is fine and important. But what helps set you apart from the competition is your particular point of view. 

Today's newsletter takes a look at habits.  We've all got them. Some are helpful, some less so. Running your business effectively requires  differentiating between the good and bad,  and taking steps to adjust accordingly.

When it comes to taking care of clients, size matters - but maybe not the way you usually think. Small  professional service firms and independents, like us, have a BIG advantage ... provided we recognize it and are willing to use it. Today's podcast explains.

Today's podcast is about comedy, which may explain why it's almost entirely not funny. But, I think useful in terms of some important things to keep in mind when creating your business content.

Today's podcast is about finding better topics for  your  newsletter.

Today we talk about your face and why it doesn't look like my face (lucky you). More specifically, we look at  the importance of small differences when it comes to standing out and connecting with prospective clients and others.

Today's newsletter covers two of my favorite topics: beer and breakfast. More specifically,  it's about the importance of choosing your marketing tactics deliberately, and in a way that plays to the specifics of your circumstances.

Today we talk about newsletters as a tool for promoting your professional services business. If your lack of a large list is what's been holding you back,  today's newsletter hopes to convince you that your list is plenty big enough!

Today we talk about AI.  More specifically, about the opportunity it creates for all of us.

Today's podcast is about mice, crows, and newsletters. And in case you're wondering, I just googled it, and that is the first time in recorded history that exact sentence has ever been written. 

Are you relatively new to working for yourself?  If so, today's newsletter is written especially for you.

It's good to know things.  But if nobody else understands what you are saying (or writing), you'll have a hard time communicating, let alone convincing others that you are worth knowing, referring, and hiring.

We look at  four things  beyond  expertise that play a role in your getting noticed, shared, and hired.

If your newsletter doesn't have a deadline each month, there's a good chance you'll stop publishing.

Mentioning things that are happening right now when you write can be problematic.  After all, if you're too specific, won't the things you reference feel outdated before long?

It may not seem like it, but your prospective clients are afraid of hiring you. Your job, therefore, is to remove that fear and help them feel confident in moving ahead. The key ingredient in that equation? Trust.

f you sell a professional service (and if you don't, you're reading the wrong newsletter), content is where it's at.

Word of Mouth.  It's the fuel of every small professional service firm and independent professional's marketing program.

Voicing your opinion as frequently and authentically as possible  ... and letting the chips fall where they may.

Using Your Smallness to Your Advantage

Maybe you've heard about the new artificial intelligence thingy called ChatGPT?

For a professional service provider, word of mouth is far and away the best source of new clients.  They are prescreened, cost nothing to acquire, and they come to you! But it's not magic (sorry). It requires consistent effort on your part.

Today we talk about the importance of standing out ... of course, you already knew that.

For the past two weeks, I've had my arm in a sling.