The Context Machine

Will Marzipan be locked to the Mac App Store, and what effect will it have on the Mac experience? Bryan Chaffin is joined by Andrew Orr to discuss this, as well as the idea that iMessage is slowly backing its way to being Apple’s first successful social media play. They cap the show with a look at recent WWDC spoilers.

Bryan Chaffin is joined by guest cohost Ken Ray for a spirited look into Apple’s earnings report. The two also weigh the real meaning behind Apple’s outward emphasis on services and what that means for Apple hardware. They cap the show with a rant about AT&T’s fake 5G. Spoiler: AT&T’s claims of a “5G” network are fake.

Bryan Chaffin is joined by guest cohost Kelly Guimont to discuss App Camp for Girls, women in tech in both the past and present, and more. They also look at Samsung’s folding problems, and what it means to be writing about Apple today.

Queen Oprah and the UK’s Prince Harry are doing a docu-series on mental health for Apple TV+, and Bryan Chaffin is joined by Charlotte Henry to talk about what that says about Apple’s video efforts. Charlotte also brings some across-the-pond context about Prince Harry and the royal family and how this news was greeted in England. They also talk about JJ Abrams saying that working on Apple TV+ was...

Some Mac Pro fan mockups have been circulating, and Bryan Chaffin is joined by John Kheit to discuss their pros and cons. And surprise, John Kheit is full of mostly cons, so they also discuss what they think the Mac Pro needs to be awesome. They also discuss the state of the chip industry, Intel’s 56-core Cascade Lake, and Apple’s ARM ambitions for the Mac. They wrap up the show with a look at Joh...

Apple says that it wants a tiny sliver of the ginormous medical industry, and Bryan Chaffin is joined by guest-cohost John Martellaro to discuss what that might look like. They also discuss Apple TV hardware, what Apple’s new TV+ announcement might mean for its hardware business, and the state of Apple TV’s competition.

Google Stadia looks likely to shake up the gaming world, but there’s more than one way to skin a gaming cat, and Apple is focused on AR. Bryan Chaffin is joined by guest cohost Andrew Orr to discuss how those different tracts might fare. They also talk about the good sides of corporate data surveillance, and yes, they will both forgive you if you are surprised either would entertain such a notion.

Bryan Chaffin and John Kheit don their futurist caps and look for the killer app in Augmented Reality. Spoiler: they have different ideas on what form it might take. They also explore the near-term future of practical robots, starting with today’s vacuumbots. They cap the show looking at the slow pace of progress when it comes to modern cabling. Let’s get that Cat 8 and 40 GB/s throughput!

In this episode, Bryan Chaffin is joined by guest-cohost Bob “Dr. Mac” LeVitus to examine the ins and outs of Apple’s Mac pricing. It’s no simple issue, and they dig deep into what appears to be Apple’s strategy. They also talk about the realities of cord cutting today, with Bob’s own situation serving as the example scenario.

This episode is all about robots! Apple robots, military robots, delivery repots, preacher robots, manufacturing robots, and self driving car robots! Bryan Chaffin is joined by guest host John Martellaro to deep into what’s happening with robots today and what they expect for robots in the future. Put your SciFi futurist cap on for this one. They also talk about foldable phones, or as they like to...

Where is Apple going with its content drive? Bryan Chaffin is joined by guest-host Charlotte Henry to dive deep into original shows, services, publishing, news, and Apple’s other content ambitions. They also talk about the promise (and potential drawbacks) of Marzipan, and what Apple’s recent executive shuffling might portend.

Does Apple have the infrastructure it needs for a cohesive future? Once that seemed clear, but Bryan Chaffin and guest-host John Martellaro say it’s become harder to see, if so. They then pivot to how augmented reality will figure into Apple’s future plans and products. They cap the show by weighing Apple’s ability to pay attention to details as the company grows.

Bryan Chaffin is joined by Dave Hamilton to take a very high-level look at Apple, comparing the company from its early days to the company of today, and looking ahead to what kind of company Apple might be tomorrow.

It’s time to break down Apple’s earnings, and Bryan Chaffin is joined by guest-host Jeff Gamet to do just that. They also discuss the ins and outs, ups and downs, and even some sideways aspects of Apple’s iPhone strategy. They cap the show with a look at Apple’s one weird trick of goosing Mac sales, which is to release new Macs.

Bryan Chaffin is joined by Andrew Orr to talk about social media and photography. They also talk about where AR can go and what the killer app of this emerging technology could be. Still donning their futurist hats, they look at what iPhone might in 10, 20, and even 50 years.

In this episode, Bob LeVitus tells Bryan Chaffin all about the Cricut. This thing can cut 150 different substances, draw, write, and like I said, even sew. And you can control it from your Mac, iPhone, or iPad. They also discuss Rocket Book, which is part reusable paper (you can erase it!) and part app-based service that will scan what you write and draw and convert text with OCR. They cap the sho...

Bryan Chaffin and John Martellaro hear Apple CEO Tim Cook talk up services and they explain why it makes them nervous. They also talk about the future of 8K TVs and how they will inevitably take over the industry.

Bryan Chaffin and John Kheit chew on Apple’s rare guidance warning like the mangy junk yard dogs that they are. They also discuss innovation, scale, how a giant Apple should be structured, and what a Macintosh, Inc. spinoff might look like. It’s a rollicking episode, and you’re cordially invited to listen in!

Bryan Chaffin is joined by John Kheit to discuss what Mr. Kheit calls the pornification of software. They also look back at and grade Apple’s new product releases in 2018. It being these two, they are surprisingly upbeat, while still being cranky as can be.

Bryan Chaffin is joined by guest-host Peter Cohen to discuss Apple’s cloud services, including the ones they do really well and the ones that suck. They also talk about password management and practices, and look at Apple’s leadership team 8 years after Steve Jobs’s passing.

Bryan Chaffin is joined by guest-host John Martellaro to discuss how Apple might be looking at the medical industry, of which CEO Tim Cook has said he wants a piece. They also talk about the privacy bill making the rounds in Washington, and the future of artificial intelligence.

Bryan Chaffin is joined by Chuck Joiner from MacVoices to discuss Facebook’s ongoing crisis of blunders and mistakes, and whether or not CEO Mark Zuckerberg should go. They also look at what seems to be Tumblr’s real-time death spiral, and debate whether or not Wall Street is punishing Apple for not reporting iPhone sales and whether or not that’s OK.

Bryan Chaffin and guest-host Jim Dalrymple talk about how they use their iPads, and it turns out they’re pretty different use cases. They try to talk about where Apple TV might go but venture into a much deeper conversation about Apple’s original TV shows and videos. Spoiler: one of them is a pessimist. They close the show by examining the state of the Mac. Another spoiler: one of them is a pessim...

Bryan Chaffin is joined by Bob LeVitus to discuss the iPad Pro, whether it can replace a Mac, and the importance of having a quality keyboard. They also talk about two ways Bob has been testing for using your iPad as a second Mac display, which is way cool.

Bryan Chaffin is joined by guest-host John Kheit, who has a bee in his bonnet about Apple’s upgrade pricing for RAM and storage on the new Mac mini and MacBook Air models. They also discuss whether or not Apple actually has a “deep pipeline,” as well features they’d like to see come to iOS in the future.