Sponsor Magnet: Attract, Price, & Execute Dream Partnerships

Getting your first brand deal as a smaller creator? It's intimidating as heck. You're looking around at other creators wondering "How are THEY landing all these deals?" Meanwhile, you're stuck applying to campaigns that reject you for not having 10K followers, or worse—brands are ignoring your pitches entirely. If you're a smaller creator who wants to start landing sponsorships, I've got five piec...

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! I'm about to break all my own rules. In exactly 4 hours, I'm pitching a $12,500 sponsorship renewal—live on camera—with zero safety net. If this goes wrong, we might have to cut our...

Ever sent hundreds of brand pitches and gotten crickets? You're not alone. In this raw coaching call, we tackle one creator's brutal reality: 2,000 cold emails sent, only 6 responses received. We break down exactly what went wrong—from AI-sounding pitches that get instantly deleted to the critical mistake of not establishing yourself as a creator versus an agency. You'll also hear real-time soluti...

Stop hackers from stealing your accounts with Bitdefender Security for Creators. Claim your 30-day free trial today: https://go.creatorwizard.com/bitdefender-pod-q425 Thanks to Bitdefender for sponsoring this episode! What happens when a creator who doubled their sponsorship revenue decides to... turn it off? Jay Clouse pulled back from sponsors across his platforms, eliminated podcast ads complet...

Doc came to Sponsor Games skeptical about making real money from sponsorships—he was honestly just there to win the cash prize. But after three days of learning Justin's proven frameworks, everything changed. In this episode, Doc shares his incredible transformation from struggling to close deals over $500 to consistently landing 6-month and 12-month partnerships worth $15K+. He breaks down: The m...

Feeling stuck in a sponsorship slump? Brands ghosting your pitches? Not sure how to price your deals or prove your value? You're not alone. In this Wizard's Guild coaching call hosted by lead coach Joe Casabona, creators get real-time help navigating their toughest sponsorship challenges: What You'll Learn: • How to break out of a pitching slump and maintain consistency without burning out • The c...

"What if your sponsors are your current clients?" The Content Entrepreneur Expo in Cleveland is the epicenter of sponsorship skepticism. So of-course, Justin decides to convince five entrepreneurs they're leaving massive money on the table by avoiding brand deals. In this episode, watch Justin tackle real objections from real creators: ✗ "I'd rather promote my own products than sponsors" ✗ "Sponso...

Most newsletters promise you great sponsors. The Pour Over does something radically different: they'll refund you out of their own pocket if a sponsor disappoints. Jason Combs, founder of the 1.4M subscriber faith-based news newsletter, reveals why this seemingly risky guarantee is actually the foundation of their million-dollar sponsorship business—and why it almost never gets used. Check out The...

Ever wondered how to package unconventional sponsorship offers or turn in-person networking into actual brand deals? In this live coaching session, we tackle real sponsorship challenges from creators across different niches. You'll hear: How to position market research campaigns as a valuable sponsorship offering (and why six brands are suddenly interested in the same service) The exact video pitc...

Sara had $10,000 to spend on creator partnerships. She thought it would be easy money to give away. She was wrong. After transitioning from creator to brand partnerships manager at Senja, Sara discovered the hard way why 90% of creators rejected her offers—and what she learned completely changes how you should approach brand deals. Check out Senja: https://creatorwizard.com/senja What You'll Learn...

Pitching a sponsor for an event isn’t just nerve-wracking—it’s high stakes, especially when you almost lost money the year before. That’s exactly where I found myself in today’s call. Sponsor Games 2026 needs backing, and Lulu—who supported us last time—is on the line. Just because they’ve invested before doesn’t mean it’s a sure thing. So, how do you land a presenting sponsor and actually get the...

“What’s your CPM?” “We’ve never paid that much before.” “Can we start with a one-post test?” If you’ve ever heard any of these from a brand, this episode is your new playbook. Justin and Joe go head-to-head in a live negotiation role-play game — reacting in real time to difficult objections and breaking down exactly how creators should respond. You’ll learn: Why CPM is the wrong question (and what...

Struggling to prove ROI from event sponsorships? In this episode, we reveal what brands told us they actually value: authentic on‑stage recognition and real time with attendees—not a lonely booth in the back. We also dismantle the “follower count” myth and show how to win deals by aligning with sponsor goals like repurposing and lead‑gen (yes, even pre‑launch). You’ll leave with practical ways to...

Join the $10K Brand Deal Challenge (starts Sep 11): https://www.creatorwizard.com/challenge Most creators get stuck in the follower count trap, thinking they need massive audiences to land brand deals – but that's the biggest lie holding you back from serious sponsorship money. The truth is, brands care way more about engagement and niche fit than vanity metrics, and I've got 5 scripts that prove...

Everyone wants a $40M brand deal like Brad Pitt's F1 movie got... but there's a catch: no one remembers the brands. In this episode of Sponsor Magnet, Justin Moore and Joe Casabona break down why traditional product placement doesn’t work for creators—and what to do instead. You’ll learn: Why most creators misunderstand brand goals The real reason product placement fails on YouTube What to pitch i...

How fast can you pitch a sponsor you've never heard of? In this episode, Justin and Joe introduce a powerful (and hilarious) training game for creators: the Sponsor Fishbowl Spinner. Each round, they pull a random real or fake brand and try to pitch it in 60 seconds. What you'll learn: How to craft a compelling pitch on the fly The power of geotargeted UGC ideas Why pitching objections can land yo...

Most creators are already missing out on the biggest brand deal season of the year because they don't know the ONE pitching strategy that makes brands say yes instantly. If you want to land holiday sponsorships, you need to start pitching brands RIGHT NOW – and this secret framework is exactly what will get their attention before it's too late. Grab a copy of my book: https://www.sponsormagnet.com...

He’s sold millions of books. He’s been on the biggest stages. He’s never done a single sponsorship deal. In this special coaching session, I sit down with Nir Eyal (Indistractable, Hooked) to explore what sponsorship strategy looks like when you’re worried about looking inauthentic. Spoiler: it’s about being a helpful resource for your audience, which Nir has demonstrated time and time again. We d...

Tired of charging $100 for what should be $10,000 deals? Ready to stop eating ramen while sitting on thousands of untapped sponsorship dollars? Welcome to the Sponsor Magnet Podcast – the only show obsessed with helping creators, entrepreneurs, and anyone with an audience make serious money through brand partnerships. Hosted by Justin Moore, author of "Sponsor Magnet" and someone who's done 550+ s...