Self Publishing for Thought Leaders

In this game-changing episode, I sit down with Scott Carson, nationally recognized note investing authority, who built his email list to 50,000 subscribers using strategies any author can apply. Scott opens with a powerful American Marketing Association statistic showing email marketing delivers 4,400% ROI, earning $44 for every dollar spent. The critical insight: you only truly own three platform...

Want to know about the 30-minute document that saves you countless hours when writing, working with editors, and self-publishing? Then you want to know about (and create) a style guide for your self-published book. A style guide instructs professionals working on your book how you want your book written, specifying whether "donut" is spelled D-O-U-G-H-N-U-T instead of D-O-N-U-T (Dunkin' Donuts bra...

I’m revealing the five costliest mistakes I see new authors make when self-publishing. If you're using your book as a business card, you cannot afford amateur formatting giving bad first impressions to readers who immediately notice wrong fonts and layouts, especially if they read extensively in your genre. Let’s start with the number one mistake that cost my client thousands: formatting your book...

Lately, I’ve talked to several clients and found out they have made mistakes surrounding hiring a book editor—mistakes that cost them upwards of $10,000, so I created this informational episode so you don’t make those same costly mistakes! I share five critical facts every author must know about book editing. First, I address the blind spot reality where you cannot edit your own book effectively b...

I coach Tom Fox in this Book Blueprint episode. Tom has won 42 podcasting awards and has written 38 books through his transition into traditional nonfiction. When speaking with Tom, I explained Edelman studies and how these consistently show that professionals with books get more traction, exposure, and authority, separating them from competitors because prospects usually choose authors over non-a...

In this Book Blueprint episode, I coach AJ Tyler, author of "Immigrant Men" which hit number one in two Amazon categories and debut novel "Death and Short," through critical publishing challenges. AJ opens with a pressing issue facing newly published authors: floods of scam solicitations from fake reviewers and fraudulent marketing services. I advise verifying any unsolicited offers through nation...

In this crucial legal episode, I sit down with Gordon Firemark, intellectual property entertainment and media lawyer, to navigate the Wild West of AI in publishing. With 50 lawsuits currently underway against AI companies, most dealing with training on pre-existing copyrighted material, Gordon explains that Anthropic just agreed to a $1.5 billion settlement with a group of authors, noting if the t...

I sat down with Terry Whalin to debunk common misconceptions that trip up aspiring authors. Terry tackles the biggest misunderstanding among new authors, which is the belief that publishers will sell and promote your book for you. While publishers invest in marketing, they have hundreds of books published, meaning authors must take 100% responsibility. The person with the greatest investment in yo...

This is one of the biggest mistakes I see authors make repeatedly: skipping professional editing or relying solely on AI to edit their work. I cannot stress this enough—your book creates a first impression you cannot undo! An unprofessionally edited book at a business networking event is like wearing jeans and a t-shirt while everyone else wears business casual. Grammar mistakes, awkward phrasing,...

Nick Loper is my guest today. Nick is the owner and CEO of Side Hustle Nation. He’s on today to share proven strategies for using your book as a lead generator rather than a revenue source. Nick's philosophy is simple: most authors will find greater value using their book as a business card and authority builder. He demonstrates this at local vendor fairs where his stack of books carries more weig...

Today I’m with Lisa Jones, president and CEO of Financially Awaken, LLC, who hit Amazon's #1 bestseller list in just six days with her book Financial Seasons: Daily Inspiration About Finance and Our Emotions . What makes Lisa's story impressive is that she accomplished this without a huge social media following, publishing company backing, or extensive marketing team. Lisa shares the journey that...

I sat down with Nicky Berlou, who has guested on over 800 podcast appearances. He’s generated seven figures in business revenue generated through strategic podcast guesting. Nicky shares the critical distinction between weak and strong intentions when appearing on podcasts. Nicky teaches a strong approach focused on building relationships, generating leads, creating sales, and attracting ideal cli...

I'm thrilled to have both returning and new listeners join us as we dive into the captivating world of dark romance writing and self-publishing with our special guest, Bria Rose. Bria is a Disney enthusiast turned dark romance author, whose journey from fairy tale dreams to crafting morally complex narratives is truly inspiring. In this episode, Bria shares her experiences writing her debut novel,...

Publishing for Professionals Episode 42 Turning Your Book into an Outreach Powerhouse Let’s dive deep into the transformative journey of turning your book into a powerful educational outreach tool, with insights from dyslexia expert and author Russell Van Brocklen. We explore effective strategies for engaging schools and securing speaking opportunities that can elevate your book's reach. Russell s...

Publishing for Professionals Episode 41 Maximise Your Book's Impact by Repurposing Podcast Content and Enhancing Your Author Visibility Hey friends and future authors! Welcome back to another exciting episode of "Publishing for Professionals." Today, we dive into the art of repurposing podcast content to elevate your book's reach and impact. Joining me is Lindsay Phillips, owner of Smooth Business...

Publishing for Professionals Episode 40 Elevate Your Authority and Visibility Through Authorship This week I’ll guide you through the transformative journey of leveraging authorship to boost your professional credibility and visibility. In today's episode, we delve into how writing a book can position you as an authority in your field, offering a unique edge in a competitive marketplace. We start...

Publishing for Professionals Episode 39 Choosing the Best Ghostwriter for Your Story Ready to delve into the art of crafting a memoir that not only resonates with readers but also maintains your authentic voice—all with the invaluable help of a ghostwriter? We'll begin by exploring the emotional complexities and challenges of writing a memoir. From understanding the difference between what's inter...

Publishing for Professionals Episode 38 Finding the Perfect Book Editor: Essential Steps and Key Questions Let’s journey into the world of storytelling with acclaimed author Larry Benjamin. Known for his unique blend of romance, history, and social commentary, Larry has carved a niche for himself by defying traditional writing norms and merging genres in captivating ways. Larry shares his literary...

Publishing for Professionals Episode 37 Enhancing Your Brand and Influence Through Ghostwriting Today we're diving deep into the transformative power of ghostwriting for leaders and thought influencers. In this episode, we uncover the secrets to amplifying your brand reputation and professional influence through strategic writing partnerships. Discover how ghostwriting can serve as a powerful tool...

Publishing for Professionals Episode 36 Finding the Perfect Book Editor: Essential Steps and Key Questions Let’s explore the art of selecting the right editorial partner to elevate your manuscript and unlock the secrets to finding an editor whose expertise aligns with your book's unique needs. Whether you're seeking a developmental editor or a meticulous proofreader, understanding the different ty...

Publishing for Professionals Episode 35 Revolutionize your book marketing strategy using Amazon’s Author Central Page Here is your book marketing guide in this insightful episode, where we delve into how to optimize your author presence on Amazon's Author Central platform. I unlock the secrets to establishing a consistent and compelling author presence. Discover how to craft an Amazon Author Centr...

Publishing for Professionals Episode 34 Mastering Self-Publishing: Insights and Strategies for Authors with Brad Elder Welcome to another enlightening episode of the Publishing for Professionals podcast! I'm thrilled to have Brad Elder, a licensed attorney turned self-published author, joining us today. Brad recently published his debut action thriller, "Recoil of Justice," and he's here to share...

Publishing for Professionals Episode 33 Unlocking the Power of Business Storytelling for Executives Let’s explore why storytelling is an essential skill for business leaders. Discover how compelling narratives activate multiple brain regions, enhance emotional engagement, and significantly boost memory retention—making your business content 20 times more memorable than mere facts. We'll delve into...

Jump into the world of Amazon KDP to uncover how to successfully self-publish your book! Whether you're an aspiring author or a seasoned writer, this episode—packed with practical advice and insider tips—will help you navigate the complex yet rewarding journey of self-publishing on Amazon. I begin by guiding you through the essential steps of uploading your book on Amazon KDP. Learn why purchasing...

In this episode I sit down with Alex Tremble, an esteemed networker, executive coach, and bestselling author. Together we explore the dynamic relationship between writing and networking. We dive into how authoring a book can elevate your status as a thought leader, broaden your influence, and give you a competitive edge in professional circles. Alex shares his personal journey, from writing "The G...