Radical Content

Chapters 00:00 Introduction and Background 01:47 The Intersection of Digital and Content 03:13 The Power of Digital and Content 04:24 T-Mobile's Bold Branding 07:34 Content Collaboration with the Kardashians 09:06 The Role of Digital and Content in Brand Building 11:28 Challenges in Embracing Digital and Content 13:13 The Importance of Engagement in Marketing 15:05 B2B vs. B2C in Embracing New Mar...

In this episode of Radical Content, Heather Brinckerhoff, QVC's Head of Brand Social Media, chats with Eric Gray. They delve into QVC's brand evolution, with a focus on targeting the 50+ female audience. The discussion covers leveraging hosts as influencers, the art of storytelling in social and digital platforms, QVC's approach to TikTok and short-form content, and the intricacies of managing con...

In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Yout...

In this entertaining episode of Radical Content, Eric Gray sits down with Chad Mitchell, the former Head of Digital Communications for Walmart and now the mastermind behind TD Bank's content and digital strategy. Together, they talk about a handful of interesting topics that any marketer or corporate communications pro needs to hear.   - Launching Walmart's First Blog - Creating a New Walmart Perc...

Topics: Keeping It Real: Connecting with Gen Z the Authentic Way Why You Need Content Programmers in Your Corner A Sneak Peek: Sam’s Content Brand Faves (And yeah, Crumbl Cookies is totally one of them!) Leveling Up Leadership with a Dose of Education The Dynamic Duo: Brands & Creators Taking the Stage