Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Send us Fan Mail You make yourself available to your clients constantly. They can email or text or call you 24/7, and you make it a priority to respond to them as soon as possible. And you might even be making great money in the process! From the client's perspective, this sounds great. But while the constant availability works for them, it means your business isn’t really working for you. To...

Send us Fan Mail In this episode of Promote Yourself to CEO, I invited Gabi Day, CEO and founder of Brightbody, to discuss her entrepreneurial journey. Gabi shares insights on running a non-toxic, refillable personal care line and her new venture, Hype Ma'am, which supports women in product-based businesses. Gabi reflects on her transition from healthcare administration, dealing with chronic...

Send us Fan Mail If you've been wondering whether a marketing framework like Client Growth Engine could actually work for your business, this episode is going to answer that question. I'm walking through three real client stories — a product-based business, a service provider who was stuck on a third-party platform, and a concierge medical practice — and what they all had in common might...

Send us Fan Mail If your marketing strategy feels like it was stitched together from a dozen different experts, programs, and podcasts — it probably was. And that's exactly why it's not working the way you need it to. I've been in that place, and I know how exhausting it is to keep up with a to-do list that never ends, while still not knowing where your next client is coming from. H...

Send us Fan Mail Here's a question most business owners can't actually answer: Do you know where your next 10 clients are coming from? Not their names — just the path . The channel. The sequence of events that gets someone from "never heard of you" to handing over their credit card. If you paused on that, you're not alone. In this episode, Rachel Cook gets into the specifi...

Send us Fan Mail Here's something nobody wants to admit: most marketing advice actually works. The problem? It's just not working for your business. And that disconnect is exactly why everything feels so much harder than it needs to be. I'm pulling back the curtain on why you keep getting stuck in this exhausting cycle of trying every strategy, tactic, and tip that crosses your feed...

Send us Fan Mail You're showing up, creating content, following the advice. So why does marketing still feel like pushing a boulder uphill? Here's what I realized after the hardest year of my life, when I had to step back from my business for months: most marketing advice wasn't designed for the kind of business you're actually building. The strategies you're following? Th...

Send us Fan Mail As soon as you get up, the dog is already begging to be let outside. The kids don’t want to get ready for school, so you have to practically drag them out of bed. Your partner is wondering where the hell this or that is while you’re trying to get ready yourself for the day. And you’re still just barely awake in all this and haven’t had your coffee yet! Are your mornings crazy like...

Send us Fan Mail As a CEO, you’ve got many potential distractions in your business. Answering emails or other ongoing administrative work can keep your attention off the tasks that’ll actually move your company forward. Then by the end of the week, you’ve made little (if any) progress on the tasks that do drive business growth and success. In this episode, I talk about how you can run your week as...

Send us Fan Mail I go on CEO dates with myself. Once every month (as well as on a weekly basis), I take some time to check in on my business and ensure I’m continuing the progress toward the goals I’ve set. This is how I create business plans that I follow through on and adapt as circumstances arise. And in this episode, I discuss how you too can build in self-accountability so that your plan isn’...

Send us Fan Mail Every new year feels like a new chance to go after the big, audacious goals of your dreams. But as recent years have shown, you need to have adaptable plans for your business so that it can have the flexibility it needs while still getting the results you want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating...

Send us Fan Mail I need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this conversation, we dig into why the traditional business advice to "niche down" might actually be killing your ability to show up as yourself. Michelle's built a career that spans branding, community building, t...

Send us Fan Mail The best entrepreneurial stories rarely start with a grand vision. They start with a rug being pulled out. That's Ashley's story. A layoff. A pandemic that destroyed her in-person business overnight. So she did what many of us do in crisis—she picked up watercolors and created. A hundred days worth. Except it took two years to finish. When Ashley came to me, I saw what s...

Send us Fan Mail Your revenue is down. Sales have slowed. And every time you log into social media, you're hit with another wave of news that makes you want to throw your entire business plan out the window and start over. But here's what most business owners don't realize: when things slow down, the problem is rarely everything. It's usually just one or two key levers that nee...

Send us Fan Mail You know that feeling when you open your closet and somehow have nothing to wear—even though it's packed full? That's what running your business feels like right now. Not because you lack options, but because you have too many of them. Fresh off our CEO Retreats, I've been hearing the same thing from small business owners across the country: they're stuck. Not...

Send us Fan Mail You know that sinking feeling when a client asks for "that document we worked on last month" and you have absolutely no idea where you saved it? Or when you're paying your team to sit idle while you frantically search through folders trying to find the resources they need? If you've ever felt like the organized, professional front you present to the world is hi...

Send us Fan Mail Ever feel like you're constantly tweaking your business but nothing quite clicks? Like you're a plant that's outgrown its pot but you keep trying to make it work anyway? You're not alone. And more importantly, there's a reason why all that surface-level fixing isn't working. In this conversation with Jessica Sato, we dig into why successful entreprene...

Send us Fan Mail Show Notes: How to Build Premium Services Without the Premium Headaches What if everything you've been told about raising your rates is backwards? Amy Hayes, founder of The Global Creator, spent a decade building a design business that runs almost entirely on referrals—and she's never touched social media marketing for her client work. In this conversation, she reveals w...

Send us Fan Mail Why Your Burnout Isn't a Time Management Problem I've been thinking a lot about why so many of us are running on empty, and this conversation with Amanda Miller Littlejohn gave me language for something I've been feeling for years. We're not just tired—we're operating from a fundamentally broken blueprint about what makes life worth living. Amanda's n...

Send us Fan Mail When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc. Many women entrepreneurs spend so much time working in their business that they don’t have the time to work on big picture, game-changing stuff like writing the book they’ve thought of for years or creating that next-level program that bring...

Send us Fan Mail As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO level work you need to focus on. In today’s episode, I share the top three boundaries that’ll give you the confidence to say no so that you can concentrate on the work you’re...

Send us Fan Mail My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to wear so many hats: customer service, bookkeeper, tech person, assistant, and so on. So it can be quite challenging to let go of some of the roles as you grow your business and your team. Today kicks off a new podcast series...

Send us Fan Mail Are you investing time, energy, and money into your business but not always seeing the return? You're not alone—and it's time we have a real conversation about how to actually get results from those big decisions. In this episode of Promote Yourself to CEO , Racheal Cook breaks down 5 essential strategies to make the most of every investment —whether you're hiring,...

Send us Fan Mail After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers. On this episode of Promote...

Send us Fan Mail There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay. What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online entrepreneurial circles has led to l...