Optimized: A Marketing Performance Podcast

Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depe...

What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace. Whether you’re climbing the ladder,...

What do endurance running and leadership in business have in common? More than you think. In this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/ lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth. From setting the pace with daily disciplines to knowing wh...

Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing, centralization and role specialization are becoming game-changers—but how do they impact customer experience and resident retention? In this episode of Optimized! A Marketing Performance Podcast, host Janet Rosseth sits down with Stephanie Versin https://www.linkedin.com/in/stephanieversin/ , f...

In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction? The multifamily industry is facing a shift, where data insights, lead engagement, and communication strategies are more crucial than ever. But with market pressures and automation taking center stage, are we overlooking the most powerful tool of all—human connection? In...

What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel, it’s all about the perfect synergy between operations and marketing. In this episode of Optimized, host Janet Rosseth sits down with Cory, a regional director at Gallery Residential, to discuss his journey in the multifamily indust...

The world of multifamily marketing is evolving at lightning speed. With new technology, AI-driven automation, and shifting customer expectations, how can businesses stay ahead without losing the human touch? In this episode of Optimized, host Janet Rosseth sits down with Jacob Carter https://www.linkedin.com/in/jacobscarter/ , founder of Nurture Boss, to unpack the latest innovations in multifamil...

📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamil...

When natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode, Janet Rosseth dives into the aftermath of the recent LA fires and explores how communities can unite to support victims and rebuild. Discover the proactive steps you can take to prepare for future disasters and the importance of helping both the...

Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025! In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily...

Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day. Today,...

Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI. Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing,...

Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from  @30lines  as they dive into the essential strategies shaping 2025 and beyond. In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving...

Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of E...

Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene. Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aft...

PropTech & Leadership Insights with Janet Rosseth and Katie Nelson Are you ready to find your 1% improvement in multifamily marketing and leasing strategies? Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From ma...

Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach t...

Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio. Welcome to another episode of Optimized,...

Unlocking Multifamily Marketing Secrets with guest Brian Rosenblatt Hey friends, Janet Rosseth here – welcome to Optimized! If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right place. Let’s jump into today’s conversation with Brian Rosenblatt, a marketing maven with Goldfarb Properties, ready to share his journey from the corner of the room to...

How to Optimize Your Multifamily Marketing Strategy | Insights from Industry Experts I've got an exciting marketing performance podcast for you today! 🚀 #MustWatch From the experts at MultiFamilyMediaNetwork.com, this podcast episode dives deep into multifamily marketing optimization. Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of Cad...

Looking to boost your multifamily marketing strategy? Welcome to another episode of the Optimized Marketing Performance Podcast brought to you by the Multifamily Media Network ! I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Our goal today is to help you achieve just 1% better in your personal or professional life through innovative marketing strategies and data-driv...

5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth Discover the five laws of surviving stress and how you can optimize your life by incorporating simple yet powerful habits. Join Janet Rosseth as she shares practical tips to improve your well-being. Welcome to another episode of Optimized, the marketing performance podcast brought to you by the M...

Marketing Performance & Data Insights with Anne Baum | Optimized Podcast In this episode, Janet Rosseth interviews Anne Baum from Town Properties. They discuss how Anne uses data to enhance marketing performance, the importance of setting KPIs, and her journey in multifamily marketing. Discover actionable insights on maintaining your property’s online reputation, optimizing your marketing budg...

This episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States. To learn how Chadwell Supply will improve your day, visit www. ChadwellSupply.com/difference This podcast episode, from the experts at MultiFamilyMediaNetwo...

Optimize Your Marketing and Leasing Strategies with Ronald Harrington | Marketing Performance Podcast Join Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties. Discover actionable insights to enhance your performance and create a seamless prospect experience. Welcome back to another episode of "Optimized," your go-t...