My Amazon Guy

Send us Fan Mail  How much equity should a business partner get for bringing marketing expertise instead of capital? Steven Pope and the My Amazon Guy leadership team discuss a potential partnership with Powder Vitamins, debating 25% to 50% ownership, leadership roles, and plans to grow the supplement brand through athlete marketing, grassroots promotions, and behind-the-scenes content. The team w...

Send us Fan Mail Ecommerce SEO in 2026 covers Google rankings, AI search optimization, quality backlinks, and ways online stores can improve organic traffic. Ecommerce SEO strategies include product schema markup, Shopify collection page SEO, relevant backlinks, technical SEO, and helpful website content. SEO vs AI search comes down to trusted content, structured product pages, website authority,...

Send us Fan Mail Amazon PPC not converting? Low impressions, few clicks, and no sales can signal bid, keyword relevance, CTR, or product listing problems. Amazon PPC optimization starts with the ICAP funnel: impressions, clicks, add to cart, and purchases to find where shoppers stop buying. Amazon conversion rate and click-through rate depend on product images, pricing, reviews, search placement,...

Send us Fan Mail Amazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn holiday traffic into sales. Stop spending Q4 ad dollars on shoppers who won't buy, get an Amazon ad...

Send us Fan Mail  What if your agency's biggest success becomes the reason a client fires you? Steven Pope shares how he lost a client after growing his agency fees to around $21,000 a month. In this coaching call with Jasim, he explains why certain agency pricing models can backfire, how to structure contracts that make sense for both sides, and what agency owners should consider before scal...

Send us Fan Mail  Amazon is testing AI-generated main image backgrounds, and sellers may not even know their images are changing. For years, Amazon has pushed sellers to use clean white backgrounds for their main product photos. Now, Amazon appears to be testing its own AI-generated backgrounds on beauty listings from brands like Olay, Bliss, L'Oréal, and St. Ives. From gray backgrounds to co...

Send us Fan Mail  My Amazon Guy is putting its brand-building strategy to the test. Can MAG turn a growing supplement brand into a $100M business? In this video, Steven Pope and Noah Wickham meet with Scott, who runs a $250 million company outside his supplement business, to discuss an electrolyte brand already selling over 4,000 units per month. The discussion covers product positioning, manufact...

Send us Fan Mail  Amazon product images can improve CTR and conversion rates when they answer shoppers' questions. Learn how main images, product keywords, pack sizes, infographics, and lifestyle photos can help Amazon sellers get more clicks and sales. See how negative reviews can guide image design, why mobile-friendly text matters, and how A+ Content can address buyer concerns. The video a...

Send us Fan Mail Amazon PPC budget tips cover $500 monthly ad spend, daily budgets, and long-tail keyword targeting. Auto campaigns, broad match campaigns, and product-specific searches shape an Amazon product launch strategy for sellers with limited ad spend. Campaign data, sales, and profitability guide Amazon PPC bid changes and budget increases instead of a fixed monthly spending cap. Turn a $...

Send us Fan Mail Launching an Amazon brand from scratch in 2026 sounds risky. Doing it in one of the most competitive categories makes it even more interesting. Steven Pope and the My Amazon Guy team are taking on that challenge with a new supplement brand. From choosing the right products to questioning what it takes to compete, the team shares the decisions, debates, and challenges behind the la...

Send us Fan Mail  Doing everything right in sales and still losing deals? The problem might be what happens when an agency tries too hard to win a client.  Steven Pope and Noah Wickham discuss a real sales opportunity My Amazon Guy lost, the decision that may have hurt their chances, and why giving potential clients everything they ask for can backfire. This conversation reveals why sticking to a...

Send us Fan Mail Amazon PPC wasted ad spend is costing sellers sales. See how a 90-day Amazon PPC audit finds keywords with zero conversions. Learn how Amazon search term reports help identify wasted ad spend and why campaign ACoS alone misses costly problems. Mad Growth Podcast covers Amazon DSP retargeting, new-to-brand customers, and ways to improve Amazon advertising performance. Get more Amaz...

Send us Fan Mail How to launch a product on Amazon in 2026 with a smart Amazon FBA product launch strategy, PPC campaigns, pricing tips, and first sales. Learn Amazon PPC launch strategy using auto, broad, phrase, and exact match campaigns, competitor targeting, launch discounts, and Buy Box pricing. See how Amazon FBA fees, advertising costs, profit margins, and the Amazon revenue calculator affe...

Send us Fan Mail Choosing the wrong packing method for Amazon FBA inventory can cause confusion when creating shipments in Seller Central. This step-by-step tutorial explains the difference between case packs and individual units, showing how to ship 2,000 units in eight boxes of 250. Follow the Send to Amazon workflow to enter box quantities, weights, and dimensions correctly and complete the pac...

Send us Fan Mail  Black Friday can bring record Amazon sales, but one inventory mistake or unexpected FBA fee can eat into profits fast. This Amazon Q4 prep checklist covers inventory planning, listing health, holiday keywords, Black Friday deals, and PPC strategies to help sellers prepare for peak shopping traffic. Learn how My Amazon Guy uses quality checks, audits, and checklists to manage Q4 p...

Send us Fan Mail Amazon profit margin depends on more than fees—it comes down to ad spend, CAC, pricing, and how the brand is built to grow across channels. Growing an ecommerce brand means knowing when to invest, when to break even, and how Amazon costs compare with customer acquisition on other platforms. This video covers Amazon profit margins, growth strategy, ROI, ad spend targets, and the fi...

Send us Fan Mail  Amazon Seller Central changed its interface and moved familiar tools into new menu sections. Business Reports, Brand Analytics, inventory settings, and other daily seller tools are now harder to find. This video breaks down the new Seller Central navigation, shows where important tools moved, and explains how to use the Site Map and Custom Analytics to find what you need faster....

Send us Fan Mail  Growing on Amazon is not just about sales. It is also about protecting your margins. In this video covers two decisions that can affect profitability: how to make low-priced products work through pricing, bundling, or larger sizes, and when profitable PPC search terms should stay running instead of being negated. Need help fixing profit leaks in your Amazon account? Book a call w...

Send us Fan Mail How to use AI for Amazon selling starts with asking better questions about SEO, PPC, CTR, conversion, and sales growth. I’ve published thousands of Amazon seller resources, so tools like Perplexity, Grok, and Claude can pull from my content to help sellers find answers faster. I use AI to make Amazon knowledge easier to search, whether the problem is traffic, conversion, ads, list...

Send us Fan Mail Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what the...

Send us Fan Mail Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and global sales. See which Amazon Accelerate announcements are actually new, which sound familiar, and what the...

Send us Fan Mail Amazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also looks at seller control, PPC automation, search term harvesting, and what this change could mean for A...

Send us Fan Mail Amazon seller updates September 2026 cover FTC ad pricing allegations, Amazon DSP ChatGPT ads, listing changes, and Prime Big Deal Days. Amazon sellers also get Sponsored Brands collection changes, Sponsored Products conversion tools, and a new product quantity variation theme. The roundup covers Seller Assistant AI, Amazon DSP advertising, Q4 promotions, customer acquisition, re-...

Send us Fan Mail Amazon Review Requests ads let eligible US sellers reach recent buyers for ratings and written reviews through Amazon Ads. The new Amazon review request beta uses campaign bidding and budget controls while verified purchasers see review invitations across Amazon. Amazon sellers with products under 1,000 ratings and reviews can test the new review ads through Amazon Ads Agent when...

Send us Fan Mail New Amazon sellers are facing bigger cash flow and financing challenges in 2026, especially when money is tied up in inventory. In this video, Steven Pope explains why his close rate with new Amazon sellers dropped from 33% to 15%, why financing has become a major roadblock, and how My Amazon Guy plans to connect sellers with financing options. He also shares a $15,000 product lau...