Media Captain Digital Marketing Podcast

Jason and Stefanie discuss the importance of time management when running a business. They go over the hours they work each week and how to improve processes to get better use of time. 

In this podcast, Stefanie and Jason vent about entrepreneurship. While the photos on Instagram may glorify entrepreneurship, there is a lot that goes on behind the scenes that the non-business owner isn't aware of. From working long hours to constantly thinking about the business, there is a lot to juggle between your business and life. Jason and Stef dive into this more in-depth in Episode 19. 

Stefanie and Jason dive into the big difference between Google PPC vs. SEO. Does PPC actually work? Where should I invest my time and when? We answer these questions and discuss how we've grown our businesses (Media Captain and DermWarehouse) using the beast that is Google! 

In Episode 17, Stefanie Parks and Jason Parks dive into the topic of properly tracking your conversions from your paid ad campaigns. Whether you have an eCommerce, B2B or B2C business, Jason and Stef will walk you through the first steps you have to take to ensure you are tracking properly. Without the right tracking in place, it'll be hard to make proper adjustments needed to get your best result...

Do you have the right up front strategy for your businesses digital marketing? If your foundation is not set-up well, you can be wasting time and money, which will set your business back. In episode 16, Jason Parks of The Media Captain gives examples of how the wrong foundation can cost you big time. He dives into Facebook versus Google Advertising along with PPC and web design mistakes. 

We dive into one of the most important topics yet - Search Terms within Google Ads. If your business is investing money into Google PPC, you need to be aware of the search terms coming through, which is what people are actually typing into Google to see your ads. Search terms are the first component we look at for new client accounts at The Media Captain. It's such a strong indicator of the succes...

In episode 14, Stefanie and Jason talk about retargeting and how this form of advertising (where ads follow you) can have one of the best return on investments for your business. If you've been to a retailer's website and then go to Facebook and see the same pair of jeans following you around it's not magic, there is a science behind it and we dive into that in episode 14! 

Jason dives into lead generation campaigns on Facebook and Instagram. There is a common mistake Jason sees amongst business owners when it comes to their social media marketing strategy and that is impatience. Jason will discuss how introducing people to your brand via lead generation campaign and getting prospects into your email marketing funnel can help you generate a long term ROI.

Learn what a digital wallet is and why it is crucial for your eCommerce business. A digital wallet can lead to a major uptick in your eCommerce conversion rate!

We dive into the best features of the new Google Ads interface and the most overrated feature of Google Ads right now.

LiveChat can be a game changer for your business. You can close more sales and completely change the perception of your business from a customer service perspective. Jason Parks of Media Captain and Stefanie Parks of DermWarehouse talk about how they each utilize LiveChat for their businesses.

Pay Per Click Advertising can be instrumental in growing your business. Jason and Stefanie will help you determine whether your business would be a good fit for PPC along with the best practices on getting started.

Many people debate whether to hire a marketing agency or bring a team -house. There is no right or wrong answer. Stefanie and Jason dive into the pros and cons of utilizing an agency versus building a team from within.

Email marketing is cheap yet can yield one of the best ROI's for your business. Learn how we've utilized email marketing on the B2B side for The Media Captain and the B2C side for DermWarehouse. We also dive into the best platforms to use for email marketing and discuss strategies and tactics to acquire email addresses for your email marketing database.

Learn the art of running promotions over Black Friday/Cyber Monday utilizing email marketing, Facebook and other digital channels.

Utilize Google as your sales rep to grow your business. You’ll learn how SEO can help you accomplish this.

Being proactive with your online review strategy is necessary for any business.

What's holding you back from selling your first 100 products on Amazon? Follow this blueprint to get the ball rolling on Amazon sales.

Every business will have a different digital marketing strategy. Learn how to deploy the right online marketing campaign for your business!

This podcast goes will help you better understand SEO and provide you with the crucial first steps on how to deploy an SEO strategy for your business.