MasterMined: A Behavioral & Mental Health Podcast

Country artist and radio host Lindsay Lawler joins MasterMined to talk about music as medicine, storytelling as therapy, and how her platform We Should Write helps people process their pain through writing. From her start performing on the Sunset Strip to hosting Road Gang Radio for America's long-haul drivers, Lindsay's journey shows how creativity, vulnerability, and connection can change lives....

Brian O'Shea, founder of Brian O'Shea Coaching and Consulting, joins MasterMined to explore the intersections of recovery, family systems, and spiritual repair. With over 30 years guiding individuals, families, and organizations, Brian brings the wisdom of lived experience — from early exposure to addiction and celebrity culture alongside Truman Capote, to decades of helping others navigate healin...

Ben Seymour, Partner at Southworth Associates, joins us to share lessons from 25 years in behavioral health. Starting as a technician in 1999, Ben became a counselor, interventionist, program founder, and now oversees compliance monitoring for professionals such as physicians, nurses, and lawyers. In this conversation, Ben traces his personal recovery journey, the influence of mentors like Arlene...

In this episode of MasterMinded , hosts Jeff Skillen and Mark Scrivner dig deep into what makes strategic planning actually work. They unpack how to avoid the all-too-common pitfalls of strategy sessions that feel like a waste of time, and instead show how leaders can turn planning into a sustainable, energizing process. From simplifying frameworks to building accountability cadences, Jeff and Mar...

How can behavioral health programs set themselves apart while staying compliant and connected to policy shifts? In this episode,  Jeff and Lee sit down with Nikki Soda, Executive Director of Sodas Consulting , to explore the intersection of advocacy, compliance, and sustainable growth in treatment. Nikki shares lessons from her years with NAATP and TPAS, insights from visiting 100+ treatment cente...

What does it take to stay "never outmatched" as a leader in today's behavioral health landscape? Episode Overview: In this episode of MasterMined , hosts Mark Scrivner and Jeff Skillen flip the mic to their co-host, Lee Pepper , as he steps into the spotlight to share insights from his new book, Never Outmatched . Lee draws from his experiences as a strategist, executive, and coach to unpack what...

Opening Hook: From marketing to recovery tools, AI and mobile technology are transforming behavioral health — but are organizations ready to adapt? Episode Overview: In this episode of MasterMined , hosts Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Vincent Phamvan , founder of Vyten and a three-time CMO who has helped brands like Vans, Allbirds, and Calendly scale smart. Vincent shar...

What really makes or breaks an electronic medical record (EMR) implementation? It's not the tech—it's the culture and process behind it. In this episode of MasterMined , Mark Scrivner, Jeff Skillen, and Lee Pepper sit down with Shawn Manis , former CIO of North Point Recovery and Meadows Behavioral Health. Known as a "culture-driven operator and financial waste assassin," Shawn shares practical st...

Why does behavioral health billing feel like a constant battle? In this episode of MasterMined , we sit down with Patrick Dunn, Chief Strategy Officer at Hansei Solutions, to unpack the complexities of payer relationships, revenue cycle management, and why billing smarter—not harder—can transform your organization's future. Patrick brings decades of experience as a clinician, executive, and strate...

When is the right time to call an investment banker? And what exactly can they do for your behavioral health business? In this episode of  MasterMined , Mark Scrivner and Jeff Skillen sit down with L.A. Galyon , Managing Director at Brentwood Capital Advisors, to explore the often-misunderstood world of mergers, acquisitions, and capital raises in behavioral health. Drawing on years of advising fo...

Digital ads and SEO might get all the hype — but if your social media game is weak, you're leaving admissions on the table. In this episode of  MasterMined , hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack how behavioral health providers can turn social media into a true admissions driver — not just a branding checkbox. From audience targeting to content cadence, they break down what work...

Your reputation isn't just about how you're seen — it's the foundation of your ability to serve. In this episode of  MasterMined , New York Times bestselling author and Brand Builders Group co-founder Rory Vaden joins Mark Scrivner, Jeff Skillen, and Lee Pepper to unpack why "reputation precedes revenue" and how behavioral health leaders can build trust through authentic personal branding. Rory sh...

What really drives success in behavioral health — brilliant clinicians or bulletproof systems? Drew Rothermel, CEO of Defining Wellness, has led some of the most respected treatment centers in the country, and his answer might surprise you. In this candid conversation, Drew joins hosts Mark Scrivner and Jeff Skillen to break down the evolution of the behavioral health industry over the past two de...

Your alumni program isn't just a feel-good initiative — it's one of the most underutilized engines for growth in behavioral health. In this episode, Mark, Jeff, and Lee unpack the real business value of alumni engagement. From patient outcomes to long-term brand impact, a strong alumni program creates a ripple effect that touches marketing, admissions, research, and referrals. But building one tak...

In this episode of the MasterMined Podcast , the team tackles the realities of performance marketing in behavioral health—and why many treatment centers still waste money chasing the wrong metrics. From misaligned digital spend to poor reporting and missed conversion opportunities, Jeff Skillen and Lee Pepper break down what performance marketing really looks like in 2025. If you're running a trea...

In this episode of the MasterMined Podcast, the team dives into one of the most overlooked issues in behavioral health growth: the disconnect between marketing and admissions—and how it's quietly draining your census. From missed calls and untrained reps to siloed teams and reactive leadership, we explore how seemingly small breakdowns in the admissions process can have massive impact on conversio...

In this game-changing episode of the   Mastermind Podcast , the team dives into one of the biggest shifts in digital marketing: the impact of   AI  on   SEO  — and what it means for behavioral health organizations. From the rise of   Generative Engine Optimization (GEO)  to the decline of traditional keyword strategies, we explore how   search engines, chatbots, and AI overviews  are transforming...

Welcome to Episode 6 of the MasterMined Podcast , your behavioral health business playbook! In this episode, Lee Pepper sits down with John Maher from FocusCFO to discuss the powerful role of fractional CFOs in driving financial clarity, stability, and growth for behavioral health centers. Whether you're running a treatment center, outpatient program, or mental health startup, this conversation di...

Welcome to the Mastermined Podcast — your inside track to behavioral health strategy, ethical digital marketing, and sustainable growth in the treatment space. Hosted by Mark Scrivner, founder of Snapshot Interactive, alongside industry veterans Lee Pepper and Jeff Skillen, this episode tackles one of the most overlooked problems in behavioral health: misaligned marketing and missing strategy. If...

Are your behavioral health marketing efforts driving real results, or are you just collecting vanity metrics? In this episode of the  MasterMind Podcast , hosts Mark Scrivener, Lee Pepper, and Jeff Skillen dive deep into why  KPIs (Key Performance Indicators)  matter more than ever in the  behavioral healthcare industry . Learn how to: ✅ Define KPIs that actually move the needle on census and adm...

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, your hosts explore the critical distinction between being built to last and built to sell — and how that choice influences your branding, marketing, clinical alignment, and even how your front desk answers the phone. Whether you're scaling a behavioral health brand, preparing for a future sale, or...

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, Mark Scrivner, Lee Pepper, and Jeff Skillen unpack one of the most misunderstood challenges in the industry: choosing the right marketing tech stack. We cover everything from why strategy must come before software to avoiding costly tech overload—real talk, no fluff. Whether you're a behavioral hea...

Welcome to MasterMined, where we dig deep into what's working in behavioral health. In this episode, Nick Hayes, Chief Science Officer at Cumberland Heights, joins us to discuss how a data-driven approach can transform behavioral health marketing, clinical outcomes, and operational strategy. We cover everything from integrating CRM and EMR systems to building a behavioral health research institute...

Welcome to the Mastermind Podcast — your go-to source for behavioral health business strategy, digital marketing, and healthcare leadership. Hosted by Mark Scrivener, founder of Snapshot digital agency, alongside industry experts Lee Pepper and Jeff Skillen, this kickoff episode dives into the inspiration behind the show and how it aims to transform the behavioral health space.   In this episode,...