Marketing Team of One

Your brand feels stuck in the past. Your marketing feels like guesswork. And you're surrounded by competitors that all look and sound the same. In Part 2 of this special two-part episode of Marketing Team of One, Eric and Mike sit down again with returning guest Jill Felty to continue answering real listener questions about strategy, design, and messaging. In this follow-up conversation, they tack...

What do you do when your brand feels stuck in the past, your marketing feels like guesswork, and you're competing against a sea of lookalike businesses? In this episode of Marketing Team of One, Eric and Mike welcome back returning guest Jill Felty for a fun, no-fluff Q&A session. Together, they dive into real listener questions about strategy, design, and messaging. From finding a niche that help...

If your "audience profile" sounds more like a census report than a real person, it might be time to rethink things. In this episode, Eric and Mike dive into the art of defining who you're actually marketing to. They share stories about vague briefs, explore why knowing your audience means going deeper than broad demographics, and discuss how the right details can turn generic messaging into someth...

In this episode of Marketing Team of One, we dive into the practical side of video storytelling. Eric talks with Taylor McMahon of Weather Light Media about the creative and strategic choices that make videos effective, from understanding the audience to selecting the right storytelling style. The conversation touches on why authenticity often outperforms high polish, how to adapt content for diff...

In this episode of Marketing Team of One, Eric and Mike dive into a provocative question: Is marketing losing its edge, or is it simply evolving? As they debate the decline of traditional tactics like content marketing and cold outreach, they uncover a deeper issue: the blurred boundary between sales and marketing and how smaller teams can adapt when resources are tight. They explore why brand dif...

This episode of Marketing Team of One takes a closer look at one of the most overlooked marketing bottlenecks: assets. Eric and Mike explore the ripple effect that disorganized files, missing templates, and chaotic content libraries can have on your day-to-day work—especially in small teams or volunteer-run groups. Along the way, they unpack what makes an "essential" asset, share ways to build a m...

In this episode of Marketing Team of One, Eric and Mike take a step back to reflect on a stretch of time when their own internal project hit a wall—not because of lack of effort, but because clarity was missing in action. They explore how easy it is to confuse motion with progress, and how fuzzy goals, undefined audiences, unclear messaging, or even vague project scopes can quietly create marketin...

When time is tight and demands keep growing, how do you actually "do more with less"? In this episode, Eric and Mike dive into the daily pressures solo marketers face and share real-world strategies for reclaiming bandwidth. From identifying what truly moves the needle to using AI for micro-efficiencies, minimizing meetings, and learning when to just stop doing certain things (yes, even the fun on...

In this episode, Eric and Mike explore how AI is shaking up the world of content marketing. They unpack what's changed—from how people search to how content is created—and why the old playbook might need a refresh. It's a conversation about finding clarity, staying relevant, and creating content that still connects in an increasingly automated landscape. A smart listen for anyone wondering where c...

Eric is joined by award-winning generative AI artist and educator Sherry Horowitz for a mind-expanding conversation about creativity, technology, and the evolving role of AI in the creative process. With a background that bridges traditional art and modern design, Sherry brings a unique perspective on how language, visuals, and innovation collide. Together, they explore what it means to collaborat...

Marketing roadblocks slowing you down? In this episode, Eric and Mike break down the six bottlenecks that keep marketers spinning their wheels—from time crunches to missing assets and muddy messaging. It's a clever, honest look at what stalls progress—and how to start clearing the way forward. _____________________________________ Subscribe to Our Channel: Don't miss out on future episodes filled...

You've got about five seconds to make a first impression online — and your homepage is either opening doors or quietly turning people away. In this episode of Marketing Team of One, Eric and Mike review three real-world websites and unpack the design, messaging, and user experience decisions that shape how people perceive your brand. From gut reactions and mobile responsiveness to clarity of conte...

In this episode, Eric and Mike dig into email marketing—how to kick things off, what to focus on, and why "just start a newsletter" might not be the golden ticket. They walk through setting clear goals, whether that's growing your list, boosting sales, or building awareness, and how those goals shape everything that follows. You'll hear why trust beats tactics, how to strike the right balance betw...

In Episode 23 of Marketing Team of One, we chat with Lidia Zaragoza, VP of Marketing at Livly, about what it really takes to market smarter, not louder, in the world of multifamily real estate tech. With a career that spans leasing apartments to leading B2B marketing for a fast-moving startup, Lidia brings a sharp mix of industry know-how, human-first messaging, and analytics-driven decision-makin...

Ever feel like you're constantly putting out fires in your marketing projects? In this episode of the Marketing Team of One Podcast, we're tackling the ever-important topic of damage control. We'll explore how to identify potential risks, communicate effectively with vendors and leadership, and navigate those "uh oh" moments when things go wrong. _____________________________________ Subscribe to...

Mike and Eric tackle the love-hate relationship every solo marketer has with design. They'll explore the tension between practicality and craft and when to call it quits on a pixel-perfect design. If you've ever questioned the ROI of your design efforts or felt lost in the social media wilderness, tune in for some much-needed guidance and a good laugh.  _____________________________________ Subscr...

Mike and Eric break down the wild world of video marketing, highlighting how to get started, and what to consider overall when making video. They discuss the importance of knowing your audience, optimizing your content, and mastering the technical aspects of video creation. Get ready to create videos that shine! Links Mentioned in the show: https://www.videoask.com/ _______________________________...

In this episode, we're diving headfirst into the important world of web accessibility, exploring the hidden hurdles that many users face online. From confusing layouts to PDFs that seem determined to thwart us all, we'll uncover the common pitfalls that can make websites a nightmare to navigate. Links Mentioned in the show: Learn More About Accessibility Web accessibility: The ultimate guide: http...

In this episode, we dive into the messy reality of vendor relationships. Eric unpacks the frustration of unmet promises and the emotional toll of constantly having to micromanage. But here's the bigger question: when things go wrong, do you cut ties immediately, or do you step back, recalibrate, and give the relationship a chance to evolve? It's not just about the vendor—it's about how we communic...

After speculating for years, Mike and Eric finally launched their podcast this 2024—and what a journey it's been.  In this special episode, they reflect on the moments that made it unforgettable: the conversations between one another, the interviews that left a lasting impact, and the surprising emotions that surfaced along the way. From laughter to tears (thanks in part to the power of the crying...

In this episode, Mike welcomes Sheila Johnston, co-founder and CEO of Luminari Partners, for an insightful conversation about her fascinating career journey. From her early days working for the state to becoming a marketing powerhouse in the association world, Sheila shares how her creativity and community-focused upbringing shaped her path. She opens up about her transition from government work t...

In this episode, Eric and Mike tackle the all-important question for website builders: which platform is right for you? From WordPress to Wix, they cover key factors like project scope and skill level to help you make a confident, practical choice for your site. Whether you're building a simple brochure site or a full e-commerce operation, they discuss the options to find the best fit. ___________...

In this episode, Mike and Eric interview Jake Brown, author of Leadersh!t: Tales & Tools to Survive a Bad Boss & Have Fun at Work. Jake shares his journey of escaping a toxic job and how 200 conversations with friends dealing with less-than-ideal bosses inspired his book, which breaks down the four roles we play in bad workplaces. With humor and insight, Jake reflects on both the absurdities of of...

In this episode, we dig into the subtle power of the word "just"—a tiny word with big implications. Have you ever been told to "just build a website" or "just send out a quick email campaign"? Sounds easy, right? Not to those actually doing the work. We break down how this little word can oversimplify complex tasks, especially for marketers, and explore how language changes over time (it's possibl...

In this episode, Eric catches up with Calvina Nguyen, President and CEO of Your Brand Spark, and longtime friend. Calvina opens up about her passion for helping small, heart-driven businesses that are working to make the world a better place — from empowering artisans to supporting social enterprises with big dreams and tiny teams. These businesses have all the heart but often lack the resources a...